Melanie is the founder and principal marketer at More in Store. Melanie has more than 12 years experience developing effective marketing and communication solutions for leading brands. She has developed campaigns while working on both the client-side as well as agency-side of the business. While working at Cossette Atlantic, Melanie worked on key accounts including: Atlantic Lottery Corporation, Aliant, and Piercey’s Building Supplies.
For seven years, Melanie acted as the National Advertising and Promotions Director for Maritime Travel, one of Canada’s 50 Best Managed Companies. Melanie led the advertising and promotional planning for Maritime Travel and its various brands. She also oversaw all aspects of the Web Strategy including the rollout of a new bilingual website.
Melanie has an undergraduate degree from Mount Saint Vincent University in Public Relations and a Masters in Business Administration from Saint Mary’s University. Today, Melanie helps businesses grow through marketing and communications planning and strategy. More than ever, marketing and communications plans must be pursued in tandem. Melanie has a unique skill set in both areas.
Melanie has kept up to date on the ever-evolving online marketing tactics by attending courses throughout North America. The web is becoming increasingly important among all customer segments and customers expect a two-way dialogue with organizations and brands. From online reputation management to the creation of corporate blogs and web strategy, Melanie helps clients find their online voice and leverage Internet marketing.
From accounts handled at the agency to work at Maritime Travel, Melanie has rolled out countless campaigns for marketing within the service sector.
Melanie grew up in Halifax, has lived and worked in France, the United Kingdom and the USA. Today Melanie continues to reside in Halifax with her husband and two children.
Melanie Taljaard, Principal Marketer
