Archive
As a marketer and a passionate consumer the More In Store blog is dedicated to customer experience and marketing in general. Our blog talks to both the marketer as well as the consumer in each of us.
We welcome your ideas and comments on customer experience or marketing in general.
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Previous Posts
The finer points make the meal and a great restaurant experience is about much more than the food...more
Have you heard the term MFCs before? You should know what they are and who they are because they are extremely important to your business... more
Have you been to Build a Bear Workshop (BBW) lately? Whether you have kids or not BBW is a must experience for anybody in the service or retail sector...more
Another lesson from my children...more
In my mind Starbucks was all about hand crafted beverages customized for you, not an instant powder coffee. But if anybody could change perceptions of instant coffee it would be Starbucks...more
This simple gesture is a brilliant service to customers. At a time when all the major retailers are having price wars on everything from pencils to protractors, these guys step up on service...more
A missed opportunity for a local hotelier...more
How one monument didn’t disappoint the much anticipated visit despite being in full refurbishment mode... more
New customers coming through the door, do you know what the single biggest factor of whether or not those customers buy something is? It is how long they spend in store...more
Did you know that as the price as Gas goes up, so does the search volume and time on Google? What does this mean to your business?...more
Walk through M Home and you’ll find contemporary furnishings, lots of fabric swatches, a toy gun and dinky or two. I love the way this retailer sets the home stage in there three floors of inspiration....more.
Blogging about Ikea again, this time on their considering of customer barriers. I love the way the store features maps to navigate the massive retails space, and measuring tapes, they consider it all...more.
If you work in the service sector you’ve probably had to justify your fees. If your thinking you may need to cut prices, you probably don’t. Customers will pay for optimal customer experience, IF you are showing them the value...more.
How timing helped a Urologist find a unique motivation for men considering family planning...more
How Tampa Bay Lightning scored a hat trick in marketing their game packages to a family thousands of miles away...more
Is the customer always right, should you always go the extra mile to please them? How sometimes over delivery can cause problems the next time around...more
Have you considered how social media could impact your organization in a crisis? Consumers with smart phones may be able to tell the world about your crisis before you even tell your team...more.
Christmas shopping has provided endless inspiration for blog entries as I spent more time shopping. This season you too will see more first time customers, are you giving them your best first impression?...more
Are you missing an opportunity to have somebody else pay for half your advertising? Every year co-op advertising funds go unspent. How will you ensure you use your portion this year...more.
IKEA
To many consumers, IKEA means funky affordable furnishings, I associate IKEA with innovative marketing and advertising..more
Why Men Don’t ‘Shop till they drop’
We all know what the word “shopping” means to the opposite sex. For women, it’s an opportunity to browse through a world of fashion, accessories, and the must-haves for the season. For men, it’s a get in and get out process...more
Where’s the Ketchup?
“Where’s the beef?” The phrase first came to public attention in 1984 based on a Wendy’s TV commercial. The ad, titled “Fluffy Bun”, featured Clara Peller, who receives a burger with a massive bun from a fictional competitor which uses the slogan “Home of the Big Bun”...more
Holiday Shoppers of all Ages
Christmas music is playing in shopping malls around the world and the Visa cards are being swiped as we enter into peak shopping season...more
One More Reason We Love Google
As traditional marketing seems to be ever-changing to the needs and wants of consumers, the World Wide Web has become the primary domain for marketing initiatives to increase brand identity and customer relations...more
Bigger Shopping Cart, Bigger Sales Receipt
Research shows – the bigger the grocery cart, the more you’ll buy! As a consumer trying to keep your bill in check, select the smaller cart...more
Selling Services- The Devil is in the Details
Research shows that when evaluating services, people sense first and think or process second. As marketers, we need to pay attention to the details because it may only be the finer points our customers evaluate...more
Coming Up Short?
Customers are only as loyal as their last purchase, and it makes me wonder why manufacturers and marketers don’t give more consideration to the final product experience....more
The Little Things
Each channel should be used to enhance the customer experience. This often requires touch point identification and mapping the customer’s journey with the brand....more
Merchandising Magic
What we can learn from artisans, who are experts at their craft as well as their merchandising. Are you giving your best selling items enough shelf space...more
Winning Customer Experience
It is amazing what good language can do for a business. I don’t think enough businesses value professional writing...more
Last year I wrote about effective advertising in the London Underground. Having recently visited London this summer, I was again inspired by its creative and effective advertising throughout the underground.... more
