Your Issues
- Do customer experience, satisfaction and retention vary across stores or channels?
- What drives customer satisfaction, loyalty and advocacy? Why do customers prefer us or our competition?
- How can store productivity be increased while improving customer experience?
- What can be done to increase customer attraction, retention and share of wallet? Are we attracting the right type of customer? What is our brand equity?
Our Solution
C2MetrixTM will help you answer all of these and many more questions. Our solution
- Is a hosted solution, so there is no new IT infrastructure and no investment in training.
- Allows you to recruit customers and non-customers via web, phone or even mobile devices.
- Package our deep expertise in marketing strategy and market research with our technology.
- Provides survey questions and metrics are developed specifically for retailers.
- From the questions to the analytics, metrics and the visual elements, everything is customized to your company’s needs.
- The result is a feature-rich, user-friendly solution that will be a key decision support tool for your managers.
How Does C2MetrixTM Work?
Measure
We can measure customer experience and customer voice across multiple channels
- Online
- Physical stores
- Call center
- Kiosks
- Through invitation printed in receipts or random invitation ads online, we will recruit qualified participants. You can have multiple surveys at the same time each with a different objective.
Analyze
The data from different sources – web, phone, mobile or kiosk – go to a central database.
Here our analytics engine takes over. At preset intervals, it performs complex statistical analysis to generate managerially relevant metrics.
Inform and Act
Designated executives within the company will have access to results in real-time. They can see changes in customer reaction and sentiment every hour, if needed. Results are presented in visually stunning dashboards in metrics that make sense for your managers. Results can be seen in three ways
- Detailed results in dashboards via a secure portal
- A desktop tray application where changes in key metrics can be tracked several times a day
- An email alert when responses indicate potential trouble
More In Store Marketing Solutions has partnered with CEQUOTIA and has launched C2MetrixTM a powerful and affordable solution for tracking customer experience in online, physical and phone channels.
Our web-based on-demand solution will enable you to capture the voice of customer across multiple touchpoints and multiple channels.
And right now, we are offering free demo and discussion of C2MetrixTM, please contact us to schedule a consultation.
For a free demo and discussion of C2MetrixTM, please contact us
Phone: (902) 446- 4811
