For a Quick List of our Service Offering Click here
Here are just some of the services we offer our clients:
Traditional Marketing and Communication Planning
• Marketing and Communication Plans
Failing to plan is planning to fail. We create marketing plans that are focused on actionable activities.
A marketing plan created by More in Store isn’t one that will sit on a shelf collecting dust, it will align and guide all efforts and create desired results. With a strong background in both communications and marketing we provide plans that incorporate both marketing and communication tactics.
• Publicity
Countless publicity opportunities exist for organizations that develop well-crafted and targeted stories for the right audiences. Media outlets have seen significant staff cuts over the past several years, creating a receptive environment for corporate stories. Generating publicity today requires more than sending a press release; media relations plans will help organizations customize stories for targeted media outlets and ensure media coverage is realized.
• Flyer Program Management
Over the past several years marketing budgets have only increased in two areas. Not surprisingly, marketers are increasing their allocation of budet funds towards online media, but it may come as a surprise that flyers are the other area experiencing growth, for excellent reasons too!! Flyers allow retailers (and other sectors) to create effectively branded marketing pieces with highly targeted distribution.
While spending funds on newspaper advertising continues to decline, the spend on flyers is on the rise. Effectively sending the right message at the right time requires a strong knowledge of flyer production and distribution options. We have helped several clients create efficient marketing solutions by creating cut-through flyers and targeted distribution.
• Co-op Funding Programs
What if you could double your current advertising program without spending a penny more? Co-op advertising programs are available to many retailers and resellers. Co-op advertising is a cost sharing agreement between a manufacturer, supplier, wholesaler or distributor and your business. With co-op advertising/ marketing programs the supplier pays for a portion (often significant portion) of your specific advertising/ marketing program.
While retailers often take part in some co-op programs, thousands of dollars of co-op funds are often left on the table each year. While a supplier will often provide the co-op funding they don’t always ‘offer’ the funds. With the right plan, co-op funding can significantly enhance any advertising program and is an excellent way to test new marketing initiatives.
• Location Marketing
For many small and medium size businesses mass marketing tools are too broad and too expensive. Using customer data, Statistics Canada and Canada Post information, we help clients reach their customers and find more like-minded customer without ‘wasting’ precious marketing dollars on the masses. After all, one of the most effective sales strategies is finding more like minded customers.
• Need help with lead development?
The process of finding potential customers for your business doesn't have to be complex or expensive -- but it is extremely important. Effective prospecting is essentially finding out everything you can about the customers you intend to pursue. Once you have that information, you'll have a much better chance of capturing those customers for your business.
Customer lists can help you to enter new markets and grow in existing ones, all while building better customer relationships. More in Store can assist you with lead development by providing you with highly targeted customer lists. We work with Canada’s leading marketing solutions provider to deliver unsurpassed data.
Through our partners, we offer you full details on over 1.5 Million Canadian Businesses. We help you sift through this data too and segment possible lists for the greatest effectiveness. Search by type of business, size of business, executive title, geography and more. At a cost of less than 40 cents per name, we can help you to get to the right person in the target company... quickly. Start your next B2B Telemarketing or Direct mail campaign right here.
• Promotion Planning
For any business, promotions offer the opportunity to reward existing customers and to attract new customers. Here are just a few of the promotions that we have brought to life with our clients: online contests, radio station promotions, TV station promotions, complimentary partner cross promotions, live event contests and more. Countless promotional opportunities exist for every business but not all contests and promotions are created equally, we make sure that promotions fit with the brand and deliver value to the organization.
Online Marketing
• Website Evaluation and Analytics
Not sure if your website is optimized for your customers and prospects? Think you have a traffic problem? You probably don't. Maybe you have a conversion problem, in which case you need to fix your site before you pay for traffic. We can help you determine how many of the visitors to your website become customers, monitor their activity in between these stages, and understand which parts of your website are losing you the most business. Our goal is to make every advertising dollar more effective. But how do you know if any of it is working? With analytics.
Not sure if your website is optimized for your customers and prospects? Think you have a traffic problem? You probably don't. Maybe you have a conversion problem, in which case you need to fix your site before you pay for traffic. We can help you determine how many of the visitors to your website become customers, monitor their activity in between these stages, and understand which parts of your website are losing you the most business. Our goal is to make every advertising dollar more effective. But how do you know if any of it is working? With analytics.
Every internet marketing campaign has some desired goals. You need to measure whether your efforts are helping you achieve those goals. We can help, with powerful tracking and reporting tools and the expertise to make it all make sense. While there are many web analytics tools, Google Analytics is the most widely used web analytics tool. It enables anyone with a website to understand what is and isn't working from both a marketing campaign and usability perspective.
Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. We offer a complete suite of consulting, training, support, analysis, integration, and customization services for Google Analytics. Our expertise will help you improve the ROI of your marketing initiatives and your overall online presence. We offer varying levels of service.
- Consulting Options
- Consulting Options
- Introduction to Analytics
For companies new to Google Analytics, this is a 5 or 10 hour package designed to introduce Google Analytics into your environment. These engagements typically include assistance with installation and configuration, analysis, establishment of performance benchmarks, and end-user training.
• Ongoing Analysis Services
Like all web statistics packages, the real value of Google Analytics lies in your ability to interpret the data and take the correct action. Even though Google Analytics is free, you will get the best return on your investment of staff time and marketing budget if you have a knowledgeable guide. We can help you make sense of your data on a weekly or monthly basis, and will provide an extremely high level of knowledge at a surprisingly affordable rate. Once we understand the specific challenges of your business, we'll work with you to tailor Google Analytics to the needs of your website and perform a detailed analysis of the results.
Like all web statistics packages, the real value of Google Analytics lies in your ability to interpret the data and take the correct action. Even though Google Analytics is free, you will get the best return on your investment of staff time and marketing budget if you have a knowledgeable guide. We can help you make sense of your data on a weekly or monthly basis, and will provide an extremely high level of knowledge at a surprisingly affordable rate. Once we understand the specific challenges of your business, we'll work with you to tailor Google Analytics to the needs of your website and perform a detailed analysis of the results.
Finally, once we've fixed your conversion problem, we'll start talking about Search Engine Optimization (SEO) and Google AdWords because now we're confident your website sells like your expert staff.
• Social Media Strategies and Execution
Social Media represents tremendous opportunity for organizations to interact with their customers and potential customers. With the social web, peer-to-peer conversations about products and services outweigh marketing efforts. Not that long ago it was easy for organizations to create an online presence and to manage their online reputations. Whether or not you are listening, customers are conversing about you online. Social media represents a tremendous opportunity to any organization. Many organizations feel they don’t know how to tackle social media – but social media is just another channel; the big difference is that it is customer driven communication channel. At minimum, every organization should have the tools to listen to what customers are saying and begin to incorporate social media tools into their marketing plans.
•Email Marketing
More in Store has a unique partnership with Contact Contact, through their Business Partner Program. We are able to provide our clients with easy-to-use email marketing and online survey products to help you build strong, lasting customer relationships.
More in Store has a unique partnership with Contact Contact, through their Business Partner Program. We are able to provide our clients with easy-to-use email marketing and online survey products to help you build strong, lasting customer relationships.
Constant Contact®, Inc. (www.constantcontact.com) is a leading provider of email marketing and online survey tools for small organizations.Constant Contact’s customer communication tools give our clients a valuable addition to our core services. Constant Contact’s ease-of use and affordability made the partner program a great solution to meet our clients’ marketing needs.
For some clients we create the email marketing program, provide training and hand it over to the company to manage, for other companies we offer ongoing management of their email marketing needs. For more details, click here.
• Creation of Corporate Blogs
There is thought to be more than 120 million blogs being tracked today, and the list just keeps growing with web users creating approximately 50,000 blogs a day. Allow More in Store help you to begin a dialogue with your customers today through a blog, while helping you to generate publicity around the blog. We will help with everything from ‘finding your voice’ to finding you readers – a blog is only as good as its readers. There are many reasons why an organization should have a blog—here is just one. A blog with regularly updated content linking back to the corporate site will help the website to rank higher with search engines.
Customer Listening and Customer Experience Strategies
• Service Evaluation Tools (on-line and off-line surveys)
Existing customers can be a company’s most valuable assets. All too often insights are not sought from existing customers. Insight from customer can allow organizations to understand and leverage their most valuable aspects of their service offering and to tweak the aspects, which need enhancements. We offer tools to gather the voice of customer in various formats.
• Mystery Shopping
Your customers’ experience should not be a mystery to you! Mystery shopping is a tool that has been used for decades by businesses wanting to see their business from the customers’ perspective. Your business can develop its greatest competitive advantage through customer service. The areas most critical to the customer service experience are those in which your employees directly interact with customers, whether in person or over the phone, but these are not easily evaluated—except by the customers themselves. We will work with you to create a customized mystery shopping program and set appropriate service benchmarks.
• Customer Engagement Strategies
Today’s shoppers are savvy and have high expectations that continue to rise. They will not tolerate poor experiences and inconsistencies. By understanding and tweaking the customer experience to reflect the needs of each customer segment, customer experiences can then meet or exceed customer expectations. All the marketing and advertising in the world is null and void if the customer experience is poor. Marketers have for a long time focused on customer loyalty and customer retention but not on customer experience.
These are just some of the many ways we help our clients grow their business. No two companies are alike. Our solutions are always customized to meet each unique client’s needs. If you’ve read this far, we probably have More in Store for your… why not give us a call to see how we can help you grow.
