Past Presentations
Centre for Women in Business
Watch Us Grow 2011 Conference
Pre-Conference Workshop with Melanie Taljaard, More in Store
"From Word of Mouth to Word of Mouse"
Nov. 3, 1-4 p.m. at Mount Saint Vincent University
Do you struggle with social media? This workshop will focus on examples of how to use social media for business and online marketing.
Retail Profitability
Are you a retailer who is constantly challenged to find better ways to market your product? Join the Centre and marketing retail guru, Melanie Taljaard for the first ever BIZtraining workshop event!
Operating a successful retail business today is a greater challenge than ever before. With the arrival of Fall, the back to school rush, and the lead-up to Christmas, this workshop reveals strategies to help you compete in the highly competitive world of retail.
Date:
September 20, 2011
September 20, 2011From Word of Mouth to Word of Mouse – What you need to know about Social Media and its impact on your business.
If Facebook was a country it would have the third largest population in the world. Without a doubt, tools like Facebook YouTube, Twitter and LinkedIn are hugely popular, but what do these tools mean for business today? Businesses are often at a loss of how to use this tool (or even what they are)? We’ll focus on examples of how to use social media for business (providing examples from both to B2B and B2C). Participants will gain an understanding of how businesses can use the Internet for online marketing with any budget.
Thursday July 21st starting at 8:00 am
Estia Restaurant—Downstairs
Understanding and Leveraging Customer Experience
The typical customer experience includes more than 80 interactions with a brand from pre-purchase to post-purchase. Each customer interaction with a brand represents an opportunity to create a positive experience. This session will show participants how to evaluate their offering as customers do and to dissect the customer experience understanding where value lies and where opportunity exists for improvement.
Thursday June 16th starting at 8:00 am
Estia Restaurant—Downstairs
Halifax Women's Networking Nights
A long-time favourite event for the Centre for Women in Business clients, these evenings include time to mingle and meet other women business owners, a facilitated networking activity, and a presentation, this time, by Melanie Taljaard.
Event Details:
Date: Tuesday, May 3, 2011
Time: 6:30 - 9:00 pm
Location: Holiday Inn Express, Kearny Lake Rd
Cost: $10 for CWB Members; $15 for Non Members
Profitable Retail Marketing
11 tips for 2011 Workshop
This session will provide valuable information on the state of retail today—Retail is changing and so are customers. Succeeding in the retail sector today requires a solid understanding of what’s changing and how we best serve customers in this new landscape!
Thursday, May 12th starting at 8:00 am
Estia Restaurant—Downstairs
To Register…
bidseminar@gmail.com More info 423-3751
Spring into Business: Marketing for Profit
Wednesday, March 30th for “Marketing for Profit” – the third annual “Spring into Business” – a full-day conference for professional and business women on the South Shore of Nova Scotia.
The mantra for the day will be marketing, marketing and more marketing! At the day's end, you will be armed with “action items” to kick start your marketing activities.
Marketing Workshops: Melanie Taljaard, More in Store
A skilled presenter, and marketing maven, Melanie Taljaard, will lead 3 workshops on customer-focused marketing:
•Defining and Knowing Your Customer
Defining and Knowing Your Customer•Understanding and Leveraging Customer Experience
Understanding and Leveraging Customer Experience•Social Media for Business
Social Media for BusinessCentre for Women in Business, Hands-on Social Media Workshop: LinkedIn for Business Growth
Do you have a LinkedIn profile? LinkedIn offers viable, easy-to-manage tactics to create a LinkedIn profile that will help you brand your business, and yourself, as an expert in your field. Meet like-minded communities online and become the place they turn when they need your product or service. Find new partners, suppliers or clients and learn to network through this powerful online tool. This workshop will help you create a new LinkedIn profile, or sharpen one you already have, learn tricks and tips that the savvy online marketers know and find relevant groups to interact with.
Facilitator: Melanie Taljaard, owner of More In Store Marketing Solutions
WEDNESDAY, March 2nd from 1:00 – 4:00 pm
Holiday Inn Express, Kearney Lake Road, Halifax, click for more info
"A good advertisement is one which sells the product without drawing attention to itself"
- David Ogilvy
Upcoming Presentations:
January 24, 2012
Building Your Social Media Presence
Holiday Inn Express, Kearney Lake Road
CWB training
You asked for more and we listened. For those who are social media savvy and found our ‘From Word of Mouth to Word of Mouse’ informative, this workshop will take you to the next level.
We'll have four hours to roll up our sleeves and tuck into the key social media tools. You'll come ready to roll with login information and you'll leave with enhanced profiles, pages and inpiration to keep your social media efforts going!
February 10th
Improving Sales & Profitability in a Retail Operation
Saint Mary’s Business Development’s Breakfast Series
Operating a successful retail business today is a greater challenge than ever before. This workshop reveals several strategies to help you succeed
