In the world of digital and online marketing there are so many ways to reach prospects. From traditional to Internet marketing, a lot of things have changed in terms of the way it’s done.
With Internet marketing, discovering how far your marketing efforts go and how well they work is easier than ever to analyze, however many companies and organizations don’t take advantage of such analytics. A lot of money goes into marketing and it’s best to make sure that you’re getting the best returns on your investments.
To ensure efficient and effective online marketing, I use HubSpot, which provides an abundance of analytics and reporting tools all under one platform. While HubSpot offers a ton of data in their portal, reviewing and customizing data usually provides valuable insights, and is an excellent practice. These tools are super effective, and will help you track how your marketing campaigns and strategies are performing. By creating these reports every 30 days, you’ll be able to have accurate and consistent data.
Never heard of HubSpot? In a nutshell, HubSpot is an inbound marketing platform that helps companies attract visitors, convert leads, and close customers. Click here for a high-level overview of HubSpot, and even request a free demonstration!
From a marketing agency perspective, it’s a good idea to make report creation and review a regular practice. If you’re using the HubSpot platform, this is a great way to analyze your inbound marketing progress. By doing these reports monthly, you’ll always have accurate and consistent data to show you where your marketing dollars are going.
Because I believe this is a good practice to get into and to keep up regularly, I’ve created an easy-to-follow monthly marketing report guide to help you keep up with marketing reporting. In this guide you’ll find 10 steps to creating a monthly marketing report with HubSpot. You’ll learn how to generate reports for leads generated from keywords, referring sites and social media. You’ll also see how to find out your landing page conversion rates and much more!
To go alongside this marketing report guide, I’ve created a 12-month marketing report worksheet that will allow you to record all the data in one simple, easy to read document. Not on HubSpot? No problem! This report template is valuable for any marketer. You can add and delete columns to meet your marketing needs. Then, when you’re going over and analyzing the data, you’ll be able to see all in one spot how your marketing efforts are doing.
I encourage you to download these two documents and customize them as you need to, to fit your company(ies) or organization(s). If you’re interested, please click the link below to take you to the download page! It’s a FREE download, and there’s no strings attached, so don’t worry!
Best,
Melanie
Topics: marketing roi, evaluating marketing, inbound marketing, halifax marketing consultant, online marketing, HubSpot Tips, internet marketing, hubspot
