Marketing Moxie Blog

Spring Cleaning for your Marketing

Posted by Melanie Taljaard on Fri, May 09, 2014 @ 07:05 AM

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Spring has been terribly late coming to Nova Scotia.  That’s if it’s here at all.  So perhaps you’re justified if you haven’t started your spring-cleaning yet. Spring cleaning isn’t just for the home – your marketing could likely use a little spring cleaning too!

Just like spring cleaning around the house – the list of things you could do to tidy up your marketing is … well, endless.  But I am not going to suggest you wash down every wall and baseboard, rather here are my top 7 tasks to freshen up your marketing this spring.

1.             Review your goals and results. 

We are ¼ of the way through 2014—you still have lots of time to achieve your goals (if you wrote some).  If you didn't write any – it is not too late.  Create goals that can be achieved in the next 8 months or review your goals and evaluate your efforts to date.  

2.             Clean up your lists

When was the last time you cleaned up your list (from your lead management tool or your email marketing tool?)  Hard and soft bounces are costing you (hard dollars if you pay per contact) and they may also be causing you deliverability issues as bounces are held against you by many email providers.  Did you know the age of a lead is a significant factor in the likelihood of conversion?  More leads aren’t always better—old inactive leads should be cleaned out.  Just like you take the garbage out now and again, it’s time to review contacts—clean out bounces, segment your lists and tidy them up.

3.            Dust off and Repurpose the Good Stuff

Content is king-–well-crafted content is valuable stuff.  Google loves it (which helps you come up higher in search and your prospects love it too).  Of course the well-crafted part of that is essential.  If you have an ebook, guide, webinar, newsletter or blog that your clients appreciated at one point – there is a good chance you could repurpose it by freshening it up and putting it to work for you.

4.             Throw out the unused tools and programsmarketing spring cleaning

Sometimes spring cleaning can be profitable if you have a garage sale with the finds.  Marketing spring-cleaning can also result in savings.  Review the programs and tools you’ve signed up for and cancel or unsubscribe from what you are no longer using. 

5.             Have a quick walk through your entire website

When was the last time you had a quick walk through your website – checking on each and every page for broken links, missing alt tags, page titles that could use a little cleaning up?  Use a tool to make this tedious but important task beneficial.  I use Hubspot Page Performance tool to see all my webpages in one snapshot.  It highlights and prioritizes what needs my attention.

6.             See who is supporting you and say thanks

Nothing speeds up spring cleaning more than team work – whether it’s the neighbor that helped rake up last year’s leaves or shared a load of garden mulch. In the world of online marketing help from other organizations often comes in the form of inbound links.  Have you had a look lately to see who is sending traffic to your site? You may be surprised to see who supports you.  Review your incoming links and take the time to say thanks to those who support you with a link.

7.             Set priorities and focus for the coming months

Are the lazy hazy days of summer right around the corner?  I am not so sure, and in my business (and likely yours too) there will still be lots to do).  It’s time to set priorities and refocus to make the most of the next 8 months of 2014.

Do you think your marketing could be more effective?  If so contact me today for a free inbound marketing assessment.

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Tags: evaluating media efforts, Marketing planning, evaluating marketing, inbound marketing, website marketing, online marketing, internet marketing, lead generation