Posted by Melanie Tajaard ● Wed, Oct 21, 2015 @ 19:10 PM

Hubspot – I thought it was a marketing tool

Last month, I spent several days learning the latest features an d product upgrades from Hubspot.  I also heard countless case studies and tips on how to put this powerful tool to work for my business and my clients’ businesses. 

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Inbound15 was amazing! I felt inspired, motivated, and equipped to do even more effective marketing this year.  I have literally pages of notes, folders of downloads, and several action items on my to-do list.  While I am confident I will get to them all, I am focused on several high-level observations I made at Inbound - and how those observations will impact the marketing that I do.

The biggest paradigm change for me was this: there is something Hubspot supports better than marketing!  Any marketing department can benefit from using Hubspot, but it is the sales team who stands to gain the most benefit from Hubspot. 

I struggled with this statement. On one hand, I couldn’t agree more - and yet I want Hubspot to be all about Marketing. 

I think there is a sentiment by marketers that marketing is sexier - and I am guilty of subscribing to this thought as well.  When I finished my degree, I wanted a marketing position. Finding marketing positions few and far between, I started my career in sales. I felt my sales position just wasn’t as cool as a marketing position.  Today I know any strong business leader appreciates that the sales team is the lifeblood of an organization.  In tough times, marketing budgets are often cut, but not so in sales—wise leaders know they need their sales team out there to bring in the new contract.

Despite my early perceptions of my sales position, I thrived in sales.  I learned how to really listen to prospects, I learned you get a lot of “nos” for every “yes”, and that persistence and trust is what really closes the sale. It’s hard to put yourself out there in sales, but I believe more marketers should get close to the prospects and spend time with the sales team.  In fact, running a small business and working for many small businesses, I know marketing and sales have to get close – and for these small businesses they are often one in the same. 

Hubspot gets the necessity of sales and marketing working in tandem.  As the top Inbound Marketing software, Hubspot knows that in growing organizations sales and marketing align and work together.  I love the way that Hubspot is a cutting edge marketing tool AND a sales tool - and their technology and teaching marry these two growth catalysts that every organization needs to thrive and grow. 

While sales and marketing are like cousins or siblings, a true professional knows there is differences in the skill Screen_Shot_2015-10-16_at_7.39.21_PMset required to be an excellent sale professional or marketer. Sales and Marketing professionals also tend to be quite passionate about their chosen profession, having more strength in one field.  

With Hubspot supporting both sales and marketing so well, it is the ideal tool to bridge the gap and to support the weaker side.  The marketing who isn’t as strong in sales will love the built-in tools that support sales and the vice versa.

If you think Hubspot is a marketing tool only, think again.  Start learning about how sales teams are benefiting from this amazing tool as well.

Ready to put Hubspot to work for you and for your sales and marketing team?  Did you know we offer a Free Inbound Marketing Assessment.?

Free Inbound  Marketing Assessment

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