Free e-book to help you develop your Buyer Personas
Knowing your customers is the key to effective marketing and sales. Buyer personas -- or marketing personas -- are fictional representations of your customers. Crafting effective buyer personas provides the entire marketing and sales team with a clear picture of who they are talking to.
With this e-book, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
Let this e-book guide you through:
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Presenting your new, finalized buyer personas to your company
Using your buyer personas for segmentation, content mapping, and lead nurturing.