Marketing Moxie Blog

Now is the time to set up Hubspot Meetings and Zoom Integration

Posted by Melanie Tajaard on Tue, Apr 07, 2020 @ 17:04 PM

What was once an amazing Marketing Platform, Hubspot now has 4 core product hubs — HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub. Under each of these hubs, there are dozens of tools to help you grow better. 

hubspot meetingIt can be overwhelming to prioritize which tools to put to work for you.  One of my favourite tools has always been the Meeting tool.  The basic Meeting function is a free feature in the Sales tool.  I am sure you’ve likely used one of these meeting schedulers.  It is designed to help you, schedule your appointments faster by eliminate the back and forth of meeting scheduling.  It puts the power to book meetings in the hands of your prospects.  Once booked, meetings sync to your Google or Office 365 calendar, so prospects can always see your most up-to-date availability. And while this tool is normally free, the free version comes with limitations.  There is only one meeting link and you can’t add your personal branding. 

In response to the Covid19 crisis and to help support customers (and prospects), Hubspot has made a number of changes, offering free features and removing limits.  You can learn about this response here, https://www.hubspot.com/en-us/coronavirus-response

Highlights include: paid Meetings functionality, Quotes, E-Sign, and 1:1 Video tools available for free for 90 days from activation.

Untitled_ArtworkWhile you are considering the value of Hubspot Meetings, https://www.hubspot.com/products/sales/schedule-meeting the Zoom integration is a great way to automate all the details of a virtual meeting.  Zoom is the leader in video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices. As we practice social distancing Zoom has ballooned in popularity — the company says it hosted more than 200 million daily meeting participants in March alone, compared to 10 million in December.

With Hubspot and Zoom Integration as soon as somebody schedules with you, you both get the details for the zoom meeting, of course you can customize this with-it reminder emails and more.

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As we live through this period of uncertainty these tools are helping businesses find ways to connect and communicate with employees and customers.  If you haven’t put the meeting tool to use (or only have the one free meeting), there has never been a better time to take this tool for a test drive.  You can try specific meeting links for call types (demos, on boarding etc), you can even add client logos to a meeting link creating a personalized meeting page. 

In the spirit of helping the community and to demo the tool, use the meeting tool to grab some time with me.

Meet with Melanie

Hubspot supports the community with free features!

Posted by Melanie Tajaard on Fri, Apr 03, 2020 @ 16:04 PM

Happy Friday, although I am sure I am not alone in feeling like the week days and weekends feel far too similar! 

Thus fair, I am fortunate in that Covid19 hasn't had too much of an impact on my business.  Days at home, means I have extra time, and as long as I don't waste it on social media, I can use this time to work ON my business. 

Hoping that you too, are only minimally impacted at this time and perhaps also able to work on your business.  If so, Hubspot has launched some great tools for you to check out for free and or at a reduced cost for the next 90 days. 

I create this short little video to update you on the Halifax HUG and the Hubspot features.  

30 Lead Generation Tips and Tricks

Posted by Melanie Tajaard on Fri, Nov 23, 2018 @ 15:11 PM

LG_3 (1)An old friend and business owner used to often say, "If you aren't growing you are dying".  The simplicity of his statement really stuck with me, but realizing that growth isn't always so simple.  

Growing a business requires new customers (or selling more to existing customers).  Essentially, “lead generation” problems. Yet for a business to be successful, it must be able to generate new sales leads or in other words find new business. The big question however is, “How many leads should be generated to be deemed enough?”

The number of sufficient leads varies from industry to industry and company to company but largely depends on how effective the following are:

  • Marketing strategy
  • Sales strategy
  • Website performance
  • Quality of content
An inbound marketing ROI calculator can simplify the process of establishing exactly how many leads a business needs to be successful in their marketing efforts. Based on revenue targets, the calculator assess the number of lead volumes to aim for.

But in as much as lead generation is important, statistics have shown that up to 68% of B2B marketers are yet to find success with it. Moreover, only 5-10% of sales qualified leads are successfully converted into customers. What’s more surprising is that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.”

As it turns out, most marketers and companies always think that they need more and more traffic. But in truth, they often already have the traffic but are not converting it into sales. But why does this happen? Here are some of the reasons prospects don’t convert:

  • Conversion aversion

This is literally where a page does not tell the first time visitors what to do next. And if the page gives them the info they are looking for it often doesn't offer clear next steps.

  • Page pollution

This can be defined by crowded landing pages with numerous options, auto playing audio and videos, among others; simply a lot of confusion and poor design.  It is very hard to get a visitor to convert in chaos

  • Keyword disconnect

Not delivering what the visitor used to find the page in the first place. A disconnect between what the visitor is looking for and what they are being offered.

  • Lack of credibility

This is simply failure to talk the talk and walk the walk by leaving no indication that the company knows its stuff or the industry at large.

  • A one-way website

Another reason why visitors don’t convert is a one-way website that does not encourage any form of interaction or encourage and engagement with web visitors or capture their personal information to continue the conversation.

There are other reasons why companies aren't generating enough leads.  But your website could be the hardest working sales person. If you think you could be generating more leads, you should grab a copy of this free ebook, 30 Greatest Lead Generation Tips, Tricks, and Ideas.

This guide looks at the secrets HubSpot uses to generate over 70,000 leads per month. The guide will teach:

  • The best lead generating content
  • How to create irresistible offers
  • Secret web optimization tools with A/B testing and much more

If you are a marketer, business person, blogger, this guide is your yardstick to generating more high quality sales qualified leads. Download a free copy to great lead generation.

Download Now

Tags: lead generation

HubSpot for Startups-- the most powerful tool when you need to jump start your marketing

Posted by Melanie Tajaard on Fri, Oct 19, 2018 @ 07:10 AM

Copy of Copy of Copy of Hubspot for Start Ups (2)One challenge faced by many startups is reaching the right audience, either as a brand-new company or as a start-up ready to scale. In a highly-competitive landscape, it can be difficult to gain traction and get the attention needed without being tempted to resort to cold calling and other often frustrating outbound marketing practices. In contrast – when done right – inbound marketing can appeal specifically to an ideal audience. In its simplest form, inbound marketing helps lure potential customers and investors to a company’s website – and keep them coming back. A software, such as HubSpot can help startups create and manage their inbound marketing efficiently, saving them time and money!

What is HubSpot?

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It takes traditional marketing and takes control by optimizing your content for search engines and social media, as well as attracting prospects through innovative landing pages, calls to action, personalized email marketing campaigns, and so much more. HubSpot also gives companies the analytics and resources they need to make sure their inbound marketing efforts are working.

HubSpot for Startups

Over 6500 startups are using and succeeding thanks to HubSpot for Startups, and because they truly believe in their product – and in its power to help startups, qualifying startups receive up to 90% off Hubspot for Startups for the first full year and the discount continues with 50% off for the second year and 30% off for the third year!

It has quickly become a leading inbound marketing software for startups because Hubspot not only provides startups with their marketing, sales, and CRM software, but also offers education and support. 

What does Hubspot for Startups do?

Hubspot is the technology that powers Inbound Marketing, while Hubspot cut its teeth in the Inbound Marketing space, the tool now is so much more.

Hubspot for Startups is designed to jumpstart a startup’s inbound marketing as well as organize and analyze sales funnels, create innovative landing pages, automate email marketing, and so much more. It’s designed to let busy startups see their inbound marketing and sales efforts with a clear-eyed perspective. You’ll discover where your inbound opportunities are hiding out and get in control of where you should be focusing your marketing and content efforts.

Hubspot is the technology that powers Inbound Marketing, while Hubspot cut its teeth in the Inbound Marketing space, the tool now is so much more.

Startups know the value of timely growth and by saving on the right software to do the job you can focus on the strategy and plan to create marketing and sales that customers embrace.  That is where I come in, I have experiences working with start ups and helping customers putting the power of Hubspot to work for them with the right strategy and tactics.

 I’d love to tell you more about how Hubspot for Stat-ups has fuelled growth for my clients, click to learn more.

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Tags: hubspot, startups

Can I just do a little bit of Inbound Marketing?

Posted by Melanie Tajaard on Tue, Oct 16, 2018 @ 07:10 AM

 

inbound-marketing-smInbound marketing has been shown to cost 62% less and generate three times more leads compared to traditional marketing techniques (outbound). Despite this, 75% of businesses do not yet have an inbound marketing strategy. This may seem to underscore another finding that shows customers spend up to 50% of their time engaging with custom content online. Keep in mind with inbound techniques, it’s important to note that online buyers navigate 57% of the buyer’s journey on their own without really talking to any sales person. All thanks to inbound marketing.


It would be wrong to claim there is no inbound marketing recognition out there. But often Inbound Marketing is allocated too little attention and too few resources.  Given that Inbound Marketing relies on a vary broad skill set, including but not limited to: strategic planning, writing, design, social media expertise, blogging, technical expertise and more, it can be challenging to source the right person to get it all done.  

Businesses are three times more likely to see more Return on Investment (ROI) from professional inbound techniques than traditional outbound techniques.  So you may wonder, can a little inbound marketing work? Yes it is possible to do a little Inbound Marketing, but it is a lot like the Fly Wheel  “The Flywheel” is a very useful analogy for implementing business strategy created by Jim Collins. It describes how driving a new strategy is like getting a huge flywheel into motion. Initially, there is no movement – many people think that the strategy is absurd – it is almost impossible to imagine the flywheel at speed. With great exertion of will, the CEO is able to deliver some results that get the flywheel moving. They appear small and trivial initially, but create the credibility to move to more ambitious results. As more and more results accumulate, more and more people throw their weight behind the wheel and the momentum of the flywheel builds and builds.

Inbound marketing is a lot like the fly wheel, with momentum the results are amazing, but in the early days it can feel like the up take is uncertain.  Keep these stats in mind

  • Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.  So getting started with just a few landing pages may not yield the results you'd like to see
  • Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017) (Source: https://www.hubspot.com/marketing-statistics).  Again, just getting in the leads may  not cut it, you'll need a plan to nurture those leads to get the results you are looking for
  • You also have to keep on with some of those traditional tactics.  Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)  While email marketing could be considered 'outbound' because  you are reaching out, it dove tails beautiful with Inbound and it is very much alive and well.

HubSpot customers of all sizes saw significant increases in site traffic and lead conversion rates.  Hubspot is quite transparent about expected results for the size of company as well as the time you spent using the tool.  As  the data shows, it takes time to get the most of Inbound Marketing you need to jump in with two feet to see results quickly.

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The real magic usually really happens with a well thought out plan, strategy, and regular inbound marketing tactics. This is where the professionals step in and take the wheel.

More in Store Marketing believes that marketing efforts should be accountable. Honestly, there’s a lot that needs to be done in coming up with a strategy. But we make light work of this and relieve businesses of all the marketing headaches they may have had. Why not take the first step with a free Inbound Marketing Assessment.

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Creating Buyer Personas to Guide your Inbound Marketing

Posted by Melanie Tajaard on Mon, Oct 15, 2018 @ 14:10 PM

As a marketer you can’t be all things to all people. It can be helpful to get to know who you are selling to and who you aren’t. That is, the need to pinpoint exactly the kind of audience that is relevant to whatever products or services you are offering. This is where consumer psychographics come in.

Image 2-1According to Chron.com, a consumer psychographic is “a profile of a potential customer based on interests, activities, and opinions. It is a snapshot into a consumer’s lifestyle organizations often used to quickly identify potential customers.” In other words, psychographics explain why someone buys.

Hubspot says that to effectively reach the target audience, a marketer needs to understand both the audiences’ demographics and psychographics. Demographics being who your audience are, that is, age, gender etc, the dry facts about them. A combination of demographics and psychographics form a buyer persona: a semi-fictional representation of the ideal customer.

If not the most important, buyer personas are one of the most important parts of any marketing strategy. For those who are skeptical of this, here’s why they are so important:

  • Without them, marketers wouldn’t know what content to create. The whole purpose of constructing a buyer persona is to know who exactly to attract. Many businesses are struggling to understand the new buying behaviors of today or how to even keep up with them. Buyer personas highlight who the buyer is, their situation, how the situation has changed, and what they want to achieve/ satisfy.
  • Trust and interest are the heart of marketing. Buyer personas allow marketers to identify their customer’s pain points and focus marketing power on providing solutions. With the right content, engagement with potential customers remains relevant. Without it, trust as well as interest is lost and there’s nothing like making first impressions twice.

How to create buyer personas

Those who have been near the world of marketing know buyer persona is a term thrown around casually as if everyone knows about it. As it turns out, creating one is just as simple. Hubspot advises marketers to go about creating buyer personas through:

  • Research
  • Surveys
  • Interviews

To gather the relevant information, they offer the following methods:

  • Going through contact databases to uncover trends about how customers find and consume your content
  • Incorporating form fields on website forms to capture important personal information
  • Sales teams feedback on who they interact with most
  • Interviewing customers, prospects, third party networks, and even referrals
  • Making use of behind-the-scenes website analytics

After the data gathering process, marketers are left with raw but rich data about potential customers. The big question is often what to do with it. Often, the next step is usually to identify common interests and patterns among the interviewees. However, filtering all this information is never that easy or straightforward.

More in Store Marketing has come up with a free and downloadable template to create a buyer persona. The template organizes information gathered and then shares the created personas with the rest of the company. We understand that getting the psychographic data is important but what’s even more important is how to apply it to marketing. With our help, we make the data effective to marketing efforts across various fields.

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Canva: The Social Media Secret Weapon

Posted by Melanie Tajaard on Sun, Oct 14, 2018 @ 07:10 AM

Why I love canva- smallerSocial media has become a very visual marketing tool. According to Hubspot, 80% of marketers are using visual assets in their social media marketing. This means marketers have to produce graphics that are not only eye-catching and relevant, but also on brand. Marketers also have to ensure images are optimized for each specific social network. Graphic design can be a time-consuming and overwhelming endeavour, but thankfully online graphic design programs, such as Canva can help designers and non-designers alike easily produce attractive graphics for both web and print media.

Canva has a free version that allows marketers to use their simple drag and drop editor as well as create two folders to organize designs, have access to thousands of templates, get 1GB of storage for photos and assets, as well as access to photos starting at $1 each. The free version of Canva is a great starting point for marketers wanting to ensure the tool is right for them.

Once you start using Canva, you will quickly find yourself wanting to upgrade to Canva for Work – the paid version of Canva. Starting at $12.95 per month, the paid version of Canva is ideal to not only collaborate with team members, but also to keep your graphics organized either by client or brand. 

Canva for Work sets a team up for success by offering unlimited folders for designs, so you can separate images for specific campaigns, as well as offering the ability to upload custom fonts for your brand, save logos, set colour palettes and save templates accessible by everyone on a team. This enables everyone on a team to create graphics with a consistent look and feel.

One of my favourite features of Canva for Work is the ability to resize designs into set dimensions based on a social network i.e., Instagram, Facebook and Twitter at the click of a button, as well as resize graphics into custom dimensions. Canva for Work takes the excuses out of not having a well optimized and good looking social profile and marketing! 

If you are looking to improve your social presence, contact More in Store to review your marketing techniques and to gives you a broad-based analysis. We have set up Canva for Work accounts for several clients, including uploading logos, setting up folders, creating samples, and setting brand colours and fonts. More in Store can provide you with the insight to improve your online marketing to keep your brand at the top of customer opinion and drive forward the sales and engagement you require to ensure continued success in business.

Get started by downloading the More in Store social media sizing cheat sheet today!

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Tags: social media tips

Optimize your Inbound Marketing with a Hubspot Audit

Posted by Melanie Tajaard on Sat, Oct 13, 2018 @ 12:10 PM

If you’re reading this, then chances are you already realize the power of Inbound Marketing with Hubspot and therefore, you probably already know 54% more leads are generated by inbound tactics than traditional paid marketing (HubSpot State of Inbound). If you are a Hubspot user, you likely also understand that effective inbound marketing takes a well thought out strategy and time to devote to implementation and evaluation.

hubspot-items-1While the analytics of inbound marketing let you assess almost any aspect of your efforts, there is always something that needs your attention. As a business owner or marketer, it pays to take a step back and look at your inbound marketing efforts with objective eyes. But you know that kind of objectivity is nearly impossible when you’re a highly invested entrepreneur who lives and breathes your business. This is where a Hubspot Audit comes in. A Hubspot Audit gives you an accurate picture of your marketing presence and provides practical recommendations for improving marketing programs.

Inbound marketing review

Before you write your next blog post or enhance the SEO on your latest web page, let More in Store review your current Inbound Marketing Efforts. We will evaluate your content, your social presence, your efforts, landing pages and other key elements that customers see when they interact with you.

In addition to customer facing marketing, we will also review the back end of your inbound marketing efforts. We’ll focus on your specific needs, but common areas of focus include understanding and segmenting your customer for the most effective Inbound Marketing. 

Database Segmentation

One of the toughest challenges that marketers face is understanding who is in your database, how your contacts are different, and then deciding how to best market to them. The best place to start is by grouping your contacts by similar characteristics, and then building a strategy for each group. 

Defining these different groups is the art of segmentation, and getting it right is no small feat. You need both a framework to do it properly, and the tools to actually put your segments to use. 

If you are just getting started with segmenting your marketing database (or taking a step back to rethink how you’ve been segmenting for a while) More in Store can help!

Landing Pages Optimization 

How are your landing pages performing? How do they compare to similar businesses and to industry best practices? Do you have offers for different customer personas and different stages of the customer lifecycle? More in Store can work with you to determine what’s working, where are the gaps, what needs streamlining.

The Hubspot Audit is designed to let busy business owners and marketers see their inbound marketing efforts with a clear-eyed perspective. You’ll discover where your inbound opportunities are hiding out and get a grasp on what you can change today to better leverage your business’s strengths. Find out if a Hubspot Audit is right for you by clicking below.

hubspot audit

Tags: inbound marketing, hubspot

The Presence Audit

Posted by Melanie Taljaard on Fri, Apr 21, 2017 @ 11:04 AM


Entrepreneurs and small business owners appreciate the benefits of marketing, particularly if they depend on website or blog readers to drive sales. It's not always possible to employ dedicated personnel to carry out marketing campaigns or increase brand awareness, however.

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As a business owner you know the basics of marketing, but may not have time or professional knowledge to keep on top of constant business marketing issues on a daily basis. That's where the Inbound Marketing techniques of More in Store and the objectivity of the Presence Audit marketing review allows you to take a step back and review the current state of your marketing program and recommends improvements to ensure your business remains competitive within traditional marketing methodologies as well as within the modern Internet marketplace.

Benefits of the Presence Audit for your Business

A Presence Audit gives you an accurate picture of your business presence, allowing greater streamlining and more efficient, targeted marketing. Our objective audit of marketing entails review of all your company's marketing, including:

  • in depth interview with a key member of your team
  • mystery shop/location investigation, if necessary
  • customer contact
  • analysis of your complete marketing methodology, including a review of your online reputation and research into competitor information

Your More in Store Presence Audit will focus upon the competitive landscape facing your business on a daily basis, your position within the marketplace, customer perceptions and comments about your business, your pricing strategies and the promotional activities conducted by your business. All aspects of your business marketing will be audited, whether traditionally conducted within retail outlets or with customers on a face-to-face basis or if they are associated with your Internet website or social media presence.

A Presence Audit of your business marketing activities will not involve you in protracted negotiations or take up too much of your valuable business hours. We have extensive experience within the arena of marketing audits and our audit produces results within 10 working days.

Once the Presence Audit is complete you will be provided with a summary report and a full presentation outlining our recommendations to enhance your business marketing and increase sales and profitability.

Engaging More in Store to review your marketing techniques gives you a broad based analysis, providing you with the insight to improve traditional and Internet marketing to keep your public profile and brand at the top of customer opinion and drive forward the sales and engagement you require to ensure continued success in business.

Contact More in Store for further information or to book an initial assessment. Free Inbound  Marketing Assessment

 

Tags: evaluating marketing

Take inventory of your assets

Posted by Melanie Taljaard on Thu, Feb 16, 2017 @ 12:02 PM

So much of marketing focuses on the creation of great content. Create, publish, repeat. But while great content is important, it is also important to keep track of where it is going and what impact it is having. This is why everyone involved in marketing should schedule an inventory day, when you can take stock of what you have produced and how effective it has been.

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Why you need to take stock of your assets

The idea of taking stock of your assets will generally cause feeling of panic or boredom. However, by taking an inventory of your assets, you can build a clear picture of what you are offering, what works, and what needs a change of approach. This will allow you to be more efficient with the resources you have, which in turn will make your marketing more effective and efficient

How to Carry out an Inventory of your Assets

Taking an inventory of your assets involves more than just counting up how many blog post, ebooks, or tweets you have created over the past 12 months. A true inventory will delve deeper, looking at how the content is leveraged, shared and consumed.

Look at your content and your themes. No doubt you have dozens of quality blog posts. Is there a theme, could a group of blog posts be reworked into an ebook?

Looking at how various content has performed will enable you to make informed decisions about what you are doing right and what needs work. If you find a particular blog post has performed really well, you could consider turning it into a longer form piece or producing a follow up post. Which older blogs or ebooks performed well and could be updated and re-purposed?

Look for Gaps in Your Strategy

As well as using the inventory to think about what you are doing, it is also a tool to examine what you are not doing. It is possible that you are producing great content without even realising or sharing it. For example:

  • If you company has presented its product or service at an industry conference it is possible that PowerPoint presentations and other material could be repurposed and used as marketing content.
  • Your customers can be a great source of content. It is likely you are receiving feedback about how they use your products and services. Use this feedback to work with your customers to create testimonials and customer case studies.

It is recommended that a major content audit be carried out every 12 months with smaller, less details audits scheduled for every 3 months, to enable you to adjust and control your marketing strategy.

Once you’ve taken the time to review all your marketing assets it may be time to consider a presence audit—an outsiders review of your entire company’s presence.

Social Media Goal Thought Starter -- Free Download!

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Tags: content creation, online presence, eBooks, social media goals