More in Store - Social Media StrategyWhy Leads Matter MORE than Likes

Here’s something you may have already learned about social media: having lots of “likes” and followers doesn’t always lead to more business.

That doesn’t mean social media doesn’t work, you just have to know how to use it.

3 Musts for Social Media Success

1. You must be strategic and intentional

Each social media tool reaches a different audience and has a different use. I can help you identify which ones work for your audiences. (Heads up – the ones you prefer to use might not be the ones your potential customers use!)

2. You must be consistent

Social media updates get dusty quickly. You need to update frequently in a way that is on brand and on message. I can create a plan to make that happen.

3. You must create a two-way conversation

Potential customers who leave comments, message you, or want to chat expect a response—asap! This human engagement is highly effective at creating leads but can be overwhelming for resources. I will help you build mechanisms and plans so customers get the response they need, when they need it.

No Job for a Junior

If you’ve been leaving your social media to a junior or the youngest person on staff because they’re your digital native, or ignoring it because it you haven’t seen the value, it’s time to take back this important tool and put it to work!

Testimonials



I’ve had the immense pleasure of working with Melanie on two different projects. She is a kind and respectful individual and I am inspired by her energetic and innovative approach to her work. Melanie makes the work fun, with her friendly and upbeat manner, and she genuinely cares about how our operation works and what “makes us tick”. Most importantly, Melanie works to match her skills with the needs of the client – not taking a cookie cutter approach, but thoughtfully considering the context of her client and what type of solutions actually make sense for them.

Sandra MacAulay Thompson

Melanie has been our Hubspot Marketing advisor since 2017. She continues to be a valuable member of our team by providing consulting and training services. Melanie is a pleasure to work with and always up to date on the latest tools. We value Melanie’s strategic approach an her focus on delivering results.

Cindy Roberts, Vice President Marketing and Communications at Metamaterial Inc. (META)

Social Media Images Cheat Sheet 2020 Sizing GuideMaximize the Impact of Your Social Media Posts

You've seen them. Social media posts, where the critical part of the image gets cut off!  Download our Social Media Images Cheat Sheet 2020 Sizing Guide. With this handy reference, you can easily create images at the best size for all your social media platforms.

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