Get MORE for Your Marketing Money

Traditional, outbound marketing’s day is past. Trying to interrupt potential customers’ attention and divert them to your message just doesn’t work anymore. How many TV ads do you watch? How often do you NOT hit the “skip ad” button? Do you ever answer the phone if you don’t recognize the number?

I am passionate about inbound marketing because I’ve seen the results it generates first-hand. That’s why in 2012 I became Atlantic Canada’s first certified agency HubSpot partner.  (Are you looking for a HubSpot agency? Let’s talk!)

Here’s the Proof

Inbound really does generate more leads and more value.

MORE leads:

72% of consumers who did a local search visited a store within five miles. (Wordstream, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018) (Source: https://www.hubspot.com/marketing-statistics)

Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017) (Source: https://www.hubspot.com/marketing-statistics)

MORE value:

Twice as many marketers say inbound delivers below average cost per lead than outbound methods (HubSpot State of Inbound 2014)

Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017) (Source: https://www.hubspot.com/marketing-statistics)

Wondering How Inbound Works?

Inbound helps customers who are already interested in and searching for a product or service like yours find you.

Here’s a quick 101:

We begin by identifying your ideal customers and their needs

Inbound is not an all-things-to-everybody approach. It’s targeted, precise. We want only the customers who are most likely to buy from you.

Next, we develop content that ATTRACTS them

This could include blogs, social media posts, videos, and your website/landing page. The key is that your content must be relevant to the customers’ needs so it matches what they’re searching for. Remember, 88% of consumers today do online research before they buy anything (PYMNTS.com).

Then we ENGAGE, and close them

Once a potential customer is on your site, we engage them in conversation or an interaction. This could include chat, email, or messaging apps. The idea is to personalize—humanize—the website experience.

Calls to action and lead forms bring them to the purchase decision without feeling like a hard sell.

And if they don’t buy right away, that’s ok. It’s not unusual for a customer to visit a site several times before buying. The relationship we’ve built, and the content we’ve delivered, keeps bringing them back.

Finally, we continue to DELIGHT them

Now that we’ve developed a relationship with the customer, we keep it going by continuing to deliver the right information at the right time, in the right way. This builds repeat business—and, more importantly, brand ambassadors who share their experience with their family, friends, and network.

But here comes the best part…

MORE Measurable Results for Less Money.

Just look how inbound compares to traditional outbound

No wonder Forbes calls inbound:

a game-changer and essential. (Forbes: This is the New Marketing, May 29, 2018)