If you’ve ever searched for a business on Google and seen a little box pop up with the name,...
The Crisis of Disconnection – And How to Fix It
by Melanie D. Taljaard on Fri, Aug 08, 2025 @ 06:08 AM
Running a business today isn’t easy. Inflation, rising costs, and shifting customer expectations...
HubSpot AI Connector: Make Better Marketing Decisions with ChatGPT
by Melanie D. Taljaard on Tue, Aug 05, 2025 @ 04:08 AM
If you're running a local business, chances are you're already stretched thin. Marketing often gets...
What is RevOps and When Should You Start Thinking About It?
by Melanie D. Taljaard on Fri, Aug 01, 2025 @ 05:08 AM
If you’ve ever felt like your sales, marketing, and customer service teams are working in totally...
How I Struck Blog Gold: And How You Can Too
by Melanie D. Taljaard on Wed, Jul 30, 2025 @ 04:07 AM
A few years back, I rediscovered what I thought was a forgotten relic—my 2016 blog post, “Creating...
Why Radio Advertising Alone Is Not Enough — You Need Inbound Marketing to Close the Deal
by Melanie Taljaard on Mon, Jul 28, 2025 @ 14:07 PM
1. Radio Sparks Awareness, But Doesn’t Seal the Deal
Radio remains an incredibly effective medium...
Nova Scotia Business Funding: What’s Available and How to Find the Right Fit
by Melanie D. Taljaard on Tue, Jul 15, 2025 @ 04:07 AM
If you're running a business in Nova Scotia, you know just how many hats a business owner or...
What’s a TDAP, and Why Does Your Tourism Business Need One?
by Melanie D. Taljaard on Tue, Jul 15, 2025 @ 04:07 AM
If you run a tourism business in Nova Scotia, you’ve probably heard about the Tourism Digital...
The Laptop is Staying Home: My First True Vacation in 16 Years
by Melanie D. Taljaard on Fri, Jul 11, 2025 @ 08:07 AM
This Friday, I’m doing something I haven’t done in 16 years: I’m going on vacation without my...
Why Account-Based Marketing Is the Best Strategy You Haven’t Tried Yet
by Melanie D. Taljaard on Thu, Jul 03, 2025 @ 10:07 AM
And why our free eBook is your next best read