Why Hiring Needs a Marketing Approach — and How HubSpot Can Help

Canada is deep in a talent crisis: a staggering 77% of employers report difficulty finding
qualified candidates, higher than the global average of  74% (HubSpot, 2025).

In Atlantic Canada alone, 70% of local businesses say they’re struggling too . Meanwhile,
36% of employers say they can’t find quality applicants—leaving many open positions unfilled despite eager job seekers.

That mismatch—between supply and demand, qualifications and opportunity—operates like a “skills-first vs education-first” dilemma. Over 50% of hiring managers and 70% of job seekers highlight practical, on-the-job skills as essential—but only a tiny fraction of employers actually implement skills-first hiring processes businessinsider.com.

On top of this, turnover is costly. Replacing an employee can cost 1.5 to 2.5 times their annual salary, not to mention lost productivity and morale impacts en.wikipedia.org.

Why "Post & Pray" No Longer Works

Recruiting today requires strategy. A single job post won’t cut it—candidates won’t stick around for outdated websites or long wait times. Heck, 75% of talent begin their job hunt via Google before they even land on your careers page .

Instead, businesses need a smart, ongoing flow of candidates—especially passive ones—through timely, engaging content that answers their needs and keeps your company top of mind as a great place to work.

That’s where inbound recruiting comes in—a marketing-inspired strategy that attracts, nurtures, and elevates your organization to employer of choice status. HubSpot offers all the tools you need to:

1. Attract- Use optimized job descriptions, careers page content, employee stories, and social channels to bring in the right candidates.

2. Engage- Offer video tours, Q&A sessions, email flags, and nurture sequences to guide potential hires from interest to application. 

3. Convert & Delight- Track candidates in a CRM, automate reminders, schedule
interviews, gather feedback, and even convert applicants into promoters—even those who weren’t hired!

How HubSpot Powers this Strategy

HubSpot is already your go-to for customers—what if your next hire came from your own
system? Its suite of tools is perfect for employer marketing:

• CRM with custom fields: Track candidate source, skills, status, and next steps.
• Landing pages & forms: Craft targeted role pages (e.g. "warehouse team", "digital marketing") and capture interest before roles open.
• Email workflows: Nurture leads with career content, Q&As, and perks.
• Reporting dashboards: See which sources give the best hires, which content converts,
  and where applicants drop off.
• Integration support: Sync with job boards, calendars, and Slack so your entire team
  stays in the loop.

How We Can Help

At More in Store Marketing Solutions, we help businesses like yours build a recruiting funnel that works—powered by HubSpot. Here’s what we do:

• Define your candidate persona
• Map a recruiting journey
• Set up HubSpot pipelines, pages, email campaigns, and analytics
• Monitor metrics and optimize weekly

Want to Get Started?

We're offering a free hiring strategy session, including:

• A review of your current careers page and candidate flow
• A roadmap to attract more ideal candidates
• Guidance on organizing passive candidate lists and and sourcing strategies (e.g. "apprentice pool")
• Ideation on HubSpot setup to handle open roles, track candidate status, and automate follow-ups
  

We can meet in person (coffee in the Valley, anyone?) or via Zoom. Let’s help you build a team that will stick—without burning the business down to replace them.