The great thing about content marketing is that it keeps working for you over and over again, whereas paid search stops the minute you stop paying.
No wonder content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
HubSpot’s whole inbound model is based on content. When you’ve got the right kind of content working the right way, you get results.
So here’s the question: is your content working?
In a content audit, I analyze your blogs, newsletters, social media, website—whatever you have for content—for three different criteria:
97% of marketers are using prescriptive content, or content that outlines a formula for success. (Curata, 2016)
Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018))
Having a website that isn’t optimized for things like links, content, and indexing is like printing 100,000 brochures and not picking them up from the printer. There’s no point in creating content if it’s not going to be found!
Let’s grab a coffee and talk about how a content audit could benefit you today. The consultation is free—and I’ll pay for the coffee!