Blogging

How to Build MORE Traffic through Blogging

One of the best tools you can use to build traffic and leads is a blog.

Blogging has changed a lot since the trend first started in the late 1990s.

For one thing, there is a lot more competition today. Google is also fussy about what it considers to be relevant content.

And a blog without a call to action or some way to engage and convert the reader is really just a waste of space.

If you want your blog to work, you have to know how to blog right.

More is Better

Blogging every once in a while doesn’t cut it today. You need to blog frequently and put your blogs in the right places.

Companies that published 16+ blog posts per month got almost 3.5 times more traffic and 4.5 times more leads than companies that published zero to four monthly posts. (HubSpot, 2015)

You also need to write the right kind of blog.

Some blogs will deliver a huge surge of traffic when they’re first published, but then their results diminish over time. Those are called decaying blogs.

A compounding blog, however, will continue to build traffic – and return value – over time.

What’s the difference between a decaying blog and a compounding blog?

A decaying blog features information that is hot right now or has a narrow focus. Whereas a compounding blog features timeless information that solves readers’ problems. Compounding blogs often features words like “how” and “why” in the title.

75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014)

Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)

I can help up your blogging game by …

• doing it all. Don't have the time or resources to write your own blogs? For one affordable, monthly retainer I’ll work with you to identify your goals and the topics I can use to create effective, compounding blogs.
• helping you do it better. Prefer to do it yourself? Already blogging and want to enhance what you’re doing? I can analyze your existing blogs to identify what’s working and why (or why not), and provide training so you can benefit from the increased business blogging and bring.