Being a Startup is Hard. The Right Tools Can Make it Easier.
If you’re in the early stages of building your business, you already know that startup life isn’t for the faint of heart. You’re wearing multiple hats, stretching every dollar, and doing your best to keep up with marketing, sales, and customer communication—all while trying to grow.
This is where HubSpot can make a massive difference.
And thanks to two powerful programs—HubSpot’s Startup Program and the WIPSI training grant—there’s never been a better time to set your business up for smart, scalable growth.
Why Startups Struggle (and How HubSpot Helps)
Let’s break down a few of the biggest challenges startups face—and how HubSpot is built to support you through them.
- Too Many Tools, Not Enough Time
You’re using a form builder here, a social scheduler there, a spreadsheet to track leads, and crossing your fingers that nothing slips through the cracks.
🔧 HubSpot replaces a stack of disconnected tools with one powerful platform.
From CRM and email marketing to landing pages, live chat, automation, and reporting—HubSpot brings it all together so you can focus on growth, not tool juggling.
2. Leads Are Coming In… But Then What
Generating interest is one thing. Converting that interest into customers is another. Without a system in place, warm leads can quickly go cold.⚙️ HubSpot’s CRM and automation tools make sure no opportunity is missed.
You’ll be able to see every contact’s interaction history, set automated follow-ups, and track deals in your sales pipeline—all in one place.
3. No Time (or Budget) for Marketing
Startups often feel pressure to market like bigger companies, but with none of the time or resources.
📈 HubSpot's built-in templates, automation, and analytics help you do more with less.
Schedule content, run email campaigns, track what’s working, and refine as you go—with tools that are built to scale.
4. You’re Growing… But Flying Blind
As you grow, you need visibility into what’s working and what’s not. Guesswork can cost you.📊 HubSpot's dashboards and reports help you make smart, data-driven decisions.
See what channels bring in the most leads, which content converts best, and where to invest your time and budget.
Big Savings for Startups: HubSpot’s Startp Program
HubSpot gets it: startups need powerful tools at startup-friendly pricing. Through the HubSpot for Startups program, eligible companies receive:
- 75% off HubSpot in Year 1
- 50% off in Year 2
- A lifetime discount after that
It’s the same software trusted by global brands, just priced to help you grow into it.
But Software Alone Isn’t Enough—You Need a Plan
Investing in tools is a great step, but success doesn’t come from software alone. It comes from knowing how to use those tools strategically.
That’s where I come in.
I’m Melanie from More in Store Marketing Solutions—a HubSpot Certified Agency Partner and Trainer based right here in Nova Scotia. I’ve worked with dozens of startups to help them:
✅ Set up HubSpot with a plan tailored to their goals
✅ Train their team to use it effectively
✅ Build marketing strategies that convert
Get Help With Costs: WIPSI Training Grant Support
The Workplace Innovation and Productivity Skills Incentive (WIPSI) is a Nova Scotia-based grant that helps small businesses access training to adopt new tools, improve productivity, and build skills.
✅ If you’re eligible, WIPSI can cover a large portion of the cost of training and onboarding support for platforms like HubSpot.
That means you could:
- Get discounted software through the HubSpot Startup Program
- Get grant funding to help your team learn how to use it effectively
- Get expert guidance from a certified local partner (that’s me!)
Ready to Build a Scalable Foundation
You don’t have to duct tape systems together and hope for the best. With HubSpot, WIPSI support, and the right strategy, your startup can be built to scale—with confidence.
If you're curious whether your business qualifies or want to talk about what this could look like for you, let's chat.
