If you run a tourism business in Nova Scotia, you’ve probably heard about the Tourism Digital Assistance Program (TDAP). But what exactly is it, and how do you make the most of it?
Let’s break it down.
What is TDAP?
TDAP is a funding program that helps Nova Scotia tourism businesses strengthen their digital presence. Eligible businesses can receive up to $5,000 to invest in digital marketing. Whether you run a tour company, boutique, restaurant, attraction, or accommodations, TDAP is designed to help you attract more visitors, book more sales, and stand out online.
It’s flexible and practical — some businesses use their TDAP for search engine optimization, others focus on social media strategy, improving direct bookings, or building an email list. The end goal is the same: to help you compete in a digital-first world, with a clear, actionable plan and less guesswork.
For more on how TDAP supports communities and businesses, check out my post: Unlocking the Potential of Digital Marketing: A Guide to TDAP Communities.
How Does More in Store Approach TDAP Projects
We believe that the process is just as valuable as the final plan. Every TDAP engagement starts with listening and discovery. We take a deep dive into what your business already has in place — reviewing your website, social media, and marketing efforts — and analyzing what your competitors are doing.
That fresh perspective is often eye-opening for our clients. It shines a light on what’s working, what’s missing, and where the best opportunities lie. Importantly, it also builds on what you’re already doing well, so nothing feels wasted.
When it comes to TDAP, you also get to choose a few key service areas you’d like to focus on. Typically, clients select 2 or 3 of these areas:
- Website
- SEO
- Digital Strategy
- Social Media
- Data Analytics
- E-commerce
- Online Booking
- Copywriting
TDAPs can’t do it all, but prioritizing your focus areas allows your business to have a deep dive in a few key aspects of digital marketing where you can make the most impact.
For more guidance on finding the right advisor for your TDAP, you might also like: How to Choose the Right Advisor for Your TDAP Program.
From there, we develop a focused action plan you can realistically implement. And we make the process easy for you: we do the heavy lifting, meeting as needed over Zoom or in person, and providing you with a detailed, written report plus templates, samples, and examples to get you started.
What You Get with a More in Store TDAP
Every TDAP we deliver is customized to your goals, resources, and audience. Here’s what you can expect:
- A comprehensive assessment of your current digital marketing efforts — including your website, social media, and other channels — and an analysis of what your competitors are doing to attract visitors.
- SMART marketing goals that are achievable, measurable, and aligned with your seasonality.
- A tailored social media strategy, including post ideas, hashtags, and a content calendar.
- Content recommendations that reflect your brand — like sustainability, local pride, or wellness.
- Tips for increasing direct bookings or sales, reducing reliance on third-party platforms.
- A plan to grow beyond social media with SEO and blogging support.
- Creative ideas for partnerships and cross-promotions with complementary businesses.
We’ve supported dozens of tourism operators across the province — from quiet coastal cottages to lively adventure outfitters to charming local shops. We know what works, and how to keep it manageable.
If you’d like even more insight into how TDAP unlocks digital marketing potential, see: TDAP: Unlock the Power of Digital Marketing.
Why Choose More In Store?
Because we’ve done this — a lot — and we know the Nova Scotia tourism landscape. Past TDAP clients include Cliff Waters, Oyster Shores, Dream Drive Vacations, and many others who used their TDAP to build something lasting.
We understand the seasonal pressures, the challenge of limited time and resources, and what it takes to stand out without burning out. Our TDAPs are clear, realistic, and designed to help you focus on what actually moves the needle.
We also look beyond a single tactic. Social media is important, but so are search visibility, email marketing, local collaborations, and content planning. Our goal is to build a foundation that works for your business long after the funding is spent.
See What a TDAP Looks Like
A TDAP can help you attract more guests, boost visibility, and make your marketing work harder for you. But it only works if the plan is tailored to your business.
Want to see what you’d actually get?
Click below to download a sample TDAP and see what your customized plan could look like.
Or, if you’d prefer to talk it through, book a free consultation with Melanie Taljaard today. We’ll chat about your business, your goals, and what kind of support will actually make a difference.
[Learn more about TDAP with More In Store →]
