Posted by Melanie Tajaard ● Fri, Mar 08, 2024 @ 09:03 AM

How to Choose the Right Advisor for Your TDAP Program

Delivering a quality Tourism Digital Accelerator Program (TDAP) requires an advisor with more than just technical know-how—the advisor must have a nuanced understanding of the industry coupled with creativity and a strategic mindset. As a seasoned digital native with over 15 years of experience running a successful Digital Marketing Agency and operating Airbnbs in Cumberland County, I've not only witnessed the evolution of digital marketing but have been a part of the tourism sector. I know how hard you must work for every booking. I understand how competitive the tourism landscape has become in Nova Scotia.

Before starting More in Store Marketing Solutions I spent 7 years working as the Director of Advertising and Promotions for Maritime Travel. My time in the travel sector provided in-depth experience working with countless travel partners and suppliers and gave me key insights into how Canadians plan their vacations.6-training [blob]-1

Whether you're a small-scale tourism operator looking to scale your business or a seasoned entrepreneur seeking innovative solutions, choosing the right advisor for your TDAP journey is paramount. Here's how to make an informed decision:

  1. Industry Expertise: Look for an advisor who possesses a deep understanding of both the tourism sector and digital marketing trends. With years of experience in both domains, I bring firsthand knowledge of the challenges and opportunities unique to the industry, enabling me to tailor strategies that resonate with your target audience.
  2. Track Record: Evaluate the advisor's track record of success. Having completed numerous TDAP projects and spearheaded digital marketing initiatives for diverse clients, I have a proven history of delivering tangible results. From enhancing online visibility to boosting revenue streams, my expertise spans the entire spectrum of digital marketing solutions.
  3. Creativity and Innovation: Innovation is the cornerstone of effective digital marketing. Seek an advisor who can offer creative solutions beyond the conventional scope of TDAP services. With a keen eye for innovation, I thrive on devising out-of-the-box strategies that transcend traditional boundaries, whether it's leveraging AI-powered tools or collaborating with influencers to amplify brand visibility.
  4. Customized Approach: Every business is unique, and your advisor should recognize this fact. I prioritize a personalized approach, taking the time to understand your specific goals, challenges, and target audience before crafting tailored solutions. Whether it's conducting a comprehensive digital marketing audit or developing a bespoke content calendar, my solutions are designed to address your distinct needs.
  5. Consultative Approach: Some clients may not have a clear idea of their needs, and that's where a consultative approach becomes invaluable. As your advisor, I don the hat of a strategic partner, guiding you through the process of identifying the most impactful next steps for your business. From optimizing your tech stack to launching targeted review campaigns, I provide actionable insights that drive tangible results.
  6. Communication and Collaboration: Effective communication is key to a successful partnership. Choose an advisor who prioritizes clear and transparent communication, keeping you informed at every stage of the process. With a collaborative mindset, I foster an environment of open dialogue, where your input is valued and integrated into the strategic framework.
  7. Long-Term Vision: While immediate results are important, a forward-thinking advisor will also consider the long-term sustainability of your digital marketing efforts. I believe in building enduring relationships with my clients, guiding them through every stage of their digital transformation journey and adapting strategies to align with evolving market dynamics.
  8. Consider the Advisor's Marketing Efforts: Are they walking the talk? Do they blog? Are they active on social media, and did their marketing efforts resonate with you? I believe that the best way for me to know the tools and tactics is to use them to grow my own business. I also spend my clients’ budget like it is my own – making sure every dollar pulls its weight (even if it is funded)

I have been in business for 15 years. I created More in Store after having worked in the travel industry and I am proud to say that I still have my very first client.

In conclusion, selecting the right advisor for your TDAP program is a pivotal decision that can shape the trajectory of your business. By prioritizing industry expertise, creativity, customization, and collaboration, you can ensure a fruitful partnership that yields tangible results. As a seasoned digital marketing expert with a passion for innovation and a proven track record of success, I'm committed to empowering small-scale tourism operators with the tools and strategies they need to thrive in the digital age. Let's embark on this transformative journey together and unlock the full potential of your business.