Posted by Melanie Tajaard ● Thu, Mar 21, 2024 @ 12:03 PM

Unlocking the Potential of Digital Marketing: A Guide to the TDAP Program

Are you a tourism business in Nova Scotia looking to expand your online presence and attract more customers? If so, you're in luck! The Tourism Digital Assistance Program (TDAP) is here to help you supercharge your digital marketing efforts with grants of up to $5,000. In partnership with Tourism Nova Scotia and Digital Nova Scotia, the TDAP program aims to empower businesses like yours to thrive in the digital age.

TDAP cartoon colour

What is the TDAP Program?

The TDAP Program offers funding to tourism businesses in Nova Scotia to develop or enhance their digital marketing and e-commerce tools.

Digital Nova Scotia

Whether you need to revamp your website, improve your online booking system, or ramp up your digital marketing efforts, the TDAP Program has you covered. With projects funded up to $5,000, this is your chance to take your digital presence to the next level.

Who Qualifies for the TDAP Program?

To be eligible for the TDAP Program, businesses must meet the following criteria:

  • Listed on or apply for a listing within 7 days of applying
  • Currently open or planning to be open this year
  • Demonstrate a need to update a component of their online presence
  • Be in good standing with the provincial Registry of Joint Stock Companies.

What Projects Qualify for Funding?

The TDAP Program covers a wide range of digital marketing and e-commerce projects, including:

  • E-commerce development
  • Online booking systems
  • Website design and development
  • Search Engine Optimization (SEO)
  • Data analytics
  • Digital marketing campaigns
  • Social media management
  • Copywriting
  • Audio and podcast services
  • Branding and design
  • Photography and videography


Going Beyond the Basics: Maximizing Your TDAP Grant

While the TDAP Program offers funding for essential digital marketing projects, there's so much more you can do to leverage the power of digital marketing. Consider the following ideas:

  • Conduct a comprehensive digital marketing audit to identify areas for improvement.
  • Develop a content calendar and social media templates to streamline your social media efforts.
  • Launch a targeted review campaign to boost your online reputation.
  • Review your tech stack to ensure you're using the most effective tools.
  • Explore the potential of AI-powered tools like ChatGPT to enhance customer interactions.
  • Build an effective newsletter program to engage your audience.
  • Collaborate with social media influencers to increase brand visibility.
  • Organize your marketing assets for easy access and updating.

Get Started Today!

Ready to take your digital marketing to the next level?

Apply for the TDAP Program:

Tourism Digital Assistance Program Application

Deadline on Wednesday, April 3, 2024, at 4 p.m. (ADT).

Need help navigating the application process or brainstorming project ideas? Schedule a call with me, and let's discuss how you can make the most of your TDAP grant.

Why Work with Us?

We know the 'TDAP' ropes. Here are just a few of the tourism businesses that we've had the pleasure of assisting:

  • Cove & Sea Cabins
  • Dream Drive Vacations
  • Horton Ridge Malt House
  • Moonlight Beach Suites
  • Sew Inclined
  • Anchor Tours
  • Maritime Inn & Resorts
  • Cape Breton Sailing
  • Ambassatours


Join the ranks of these successful businesses and unlock the full potential of digital marketing with the TDAP Program. Apply today and embark on a journey towards digital excellence!


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