Posted by Melanie Taljaard ● Tue, May 13, 2025 @ 09:05 AM

Unlocking the Potential of Digital Marketing: A Guide to TDAP Communities

Are you a community tourism organization in Nova Scotia looking to grow your online presence and bring more customers to your community? If you said yes then you're in luck! The Tourism Digital Assistance Program (TDAP) Communities is here to help your community organization supercharge its digital marketing efforts with grants of up to $15,000!

The grant is brought to you by Digital Nova Scotia in partnership with Tourism Nova Scotia. TDAP Communities aims to empower local Nova Scotia community organizations like yours to thrive in the digital age. 

TDAP Community

What is TDAP Communities?

TDAP Communities provides community tourism organizations in Nova Scotia with access to digital service providers who help develop or enhance their digital marketing and e-commerce tools. 

Digital Nova Scotia

Whether you need to revamp your website, improve your online booking system, or ramp up your digital marketing efforts, TDAP Communities has you covered. With projects funded up to $15,000, this is your chance to take your digital presence to the next level without breaking the bank. 

Who Qualifies for TDAP Communities

To be eligible for TDAP Communities, your community tourism organization must meet the following criteria:

  • Be a Nova Scotia Municipality, Chamber of Commerce, or member-based organization with a focus on tourism and/or Regional Destination Marketing Organization focused on a specific community/ communities
  • Represent a geographic location, cluster of organizations and/or cluster of products with a focus on tourism.
  • Have been in operation for at least one year to the date of application to the program
  • Have no outstanding program requirements with DNS or the Department of Communities, Culture, Tourism and Heritage (CCTH).

What Projects Qualify for Funding?

TDAP Communities covers a wide range of digital marketing and e-commerce projects, including:

  • E-commerce development
  • Online booking systems
  • Website design and development
  • Search Engine Optimization (SEO)
  • Data analytics
  • Digital marketing campaigns
  • Social media management
  • Copywriting
  • Audio and podcast services
  • Branding and design
  • Photography and videography

Going Beyond the Basics: Maximizing Your TDAP Communities Grant

While TDAP Communities offers funding for essential digital marketing projects, there's so much more you can do to leverage the power of digital marketing. Consider the following ideas:

  • Conduct a comprehensive digital marketing audit to identify areas for improvement.
  • Develop a content calendar and social media templates to streamline your social media efforts.
  • Launch a targeted review campaign to boost your online reputation.
  • Review your tech stack to ensure you're using the most effective tools.
  • Explore the potential of AI-powered tools like ChatGPT to enhance customer interactions.
  • Build an effective newsletter program to engage your audience.
  • Collaborate with social media influencers to increase brand visibility.
  • Organize your marketing assets for easy access and updating.

Get Started Today!

Ready to take your digital marketing to the next level?

Apply to TDAP Communities:

Digital Assistance For Tourism Communities

 

Applications are currently closed, they do reopen annually, so keep your eyes open for the next intake.

Need help navigating the application process or brainstorming project ideas? Schedule a call with me, and let's discuss how you can make the most of your TDAP grant.

Why Work with Us?

We know the 'TDAP' ropes. Here are just a few of the tourism businesses that we've had the pleasure of assisting:

  • Oyster Shore Properties
  • Inkwell Modern Boutique
  • Cove & Sea Cabins
  • Dream Drive Vacations
  • Horton Ridge Malt House
  • Moonlight Beach Suites
  • Sew Inclined
  • Anchor Tours
  • Maritime Inn & Resorts
  • Cape Breton Sailing
  • Ambassatours

Join the ranks of these successful businesses and unlock the full potential of digital marketing with TDAP Communities. Apply today and embark on a journey towards digital excellence!

New call-to-action

 

Comments