Free e-book to help you develop your Buyer Personas

Knowing your customers is the key to effective marketing and sales.  Buyer personas -- or marketing personas -- are fictional representations of your customers.  Crafting effective buyer personas provides the entire marketing and sales team with a clear picture of who they are talking to. 

With this e-book, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company. 

Let this e-book guide you through: 

• Asking the right questions during your persona interviews and surveys
• Formatting your persona research in a compelling way
• Presenting your new, finalized buyer personas to your company

Using your buyer personas for segmentation, content mapping, and lead nurturing.