Marketing has always been an extremely important component of a lasting business, both online and offline. You must always be searching for the most effective ways to attract new customers and retain current ones. Unless you gain a spot on "Ellen" you'll probably always need to plan for to opportunities to market your business. That's where inbound marketing comes in.
What is inbound marketing
Strategic Inbound marketing powered by HubSpot, is a way of attracting leads and customers to your business, rather than you constantly prospecting and trying to bring customers to you. But like all marketing efforts, inbound marketing takes time to see results. It's natural to want to see results right away, no matter what your approach to marketing. The question is, how long do you have to wait before your inbound marketing efforts pay off?
How long before you see results?
If you're wanting to hear, 'right away' you're in for a disappointment. All marketing methods take time to pay off, and inbound marketing is no exception. The good news is you will likely see results faster than traditional methods. Like anything else, you get out what you put in. So, the more effort you put into an inbound marketing method, the faster you'll gain more leads and ultimately, more sales.
Let's look at some statistics, published by Hubspot:
On average, businesses using Inbound Marketing saw more than 4 times more visitors per month over a year than with traditional marketing methods. More than 72% of business owners saw an increase in sales over one year.
The true advantage of an inbound marketing strategies is that it is based on a solid SEO strategies and work on SEO pays dividends in the long run. With PPC (pay per click) marketing, you can get your site on the first page of Google, and get more social media fans and followers; but as soon as you drop the ads or stop paying for PPC you will quickly sink back down to the bottom. With inbound marketing techniques, you have a solid SEO campaign that will put you on top and keep you there.
So, the answer to the questions, "How long does it take for inbound marketing to pay off?" is a tough one to answer; but, it will pay off much more quickly than any other marketing method - period.