Why Leads Matter MORE than Likes
Here’s something you may have already learned about social media: having lots of “likes” and followers doesn’t always lead to more business.
That doesn’t mean social media doesn’t work, you just have to know how to use it.
3 Musts for Social Media Success
1. You must be strategic and intentional
Each social media tool reaches a different audience and has a different use. I can help you identify which ones work for your audiences. (Heads up – the ones you prefer to use might not be the ones your potential customers use!)
2. You must be consistent
Social media updates get dusty quickly. You need to update frequently in a way that is on brand and on message. I can create a plan to make that happen.
3. You must create a two-way conversation
Potential customers who leave comments, message you, or want to chat expect a response—asap! This human engagement is highly effective at creating leads but can be overwhelming for resources. I will help you build mechanisms and plans so customers get the response they need, when they need it.
No Job for a Junior
If you’ve been leaving your social media to a junior or the youngest person on staff because they’re your digital native, or ignoring it because it you haven’t seen the value, it’s time to take back this important tool and put it to work!
Maximize the Impact of Your Social Media Posts
You've seen them. Social media posts, where the critical part of the image gets cut off! Download our Social Media Images Cheat Sheet 2020 Sizing Guide. With this handy reference, you can easily create images at the best size for all your social media platforms.
