Marketing Moxie Blog

Always changing social media and inbound marketing

Posted by Melanie Taljaard on Fri, Apr 11, 2014 @ 15:04 PM

Internet and inbound marketing is a constant battle as it is, trying to make sure current and updated content makes it onto sites, social media and other important venues. Not only does it take time to generate these current materials, but it also takes time to learn the social media tools to take advantage of social media and Internet marketing. The problem is, however, that social media is always evolving and changing. Social media giants like Twitter, Facebook and LinkedIn are constantly changing and improving features on their websites. It makes it exhausting for a marketer to keep up on!

Recently, we published a social media cover cheat sheet as a downloadable resource on our website at More In Store. Less than two weeks have gone by, and there has already been a major change in the way that a social media giant is using cover photos. Now, not only did we think we were up to date and on top of the changes, we figured that this download would prove to be resourceful and current for at least more than a couple weeks. Wrong!

Twitter logoTwitter is at it again! A major web profile layout redesign for members’ profiles is afoot. With this change, they’re also introducing (as quoted from Twitter’s blog post): 

      • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
      • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
      • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

With these changes, Twitter is anticipating members will have it “…even easier (and, we think, more fun) to express yourself through a new and improved web profile.” People who register on Twitter for a new account will be automatically introduced to the new profile layout, and existing members will slowly begin to see their profiles changed over in the coming weeks.

This new profile layout will also boast a larger cover image, which meant our new resource

Social Media Cheat Sheet Photo

 “2014 Social Media Cover Cheat Sheet” resource is now outdated. Worry not, though! We have created an updated version that is ready for you to download immediately. 

Click the button below to be taken to the updated 2014 Social Media Cover Cheat Sheet download! There you will find cover photo dimensions for Twitter, but also you’ll find dimensions for Facebook, LinkedIn and Google+ too!

Click here to download

We hope you enjoy the new changes to Twitter and with help from this document, create great and effective cover photos for your new profile.

Want some help? Don’t want to take on this by yourself? Contact us, and we’ll be glad to help you get started with Twitter and their new user profiles. Click below!

Connect with Me!

Tags: social media marketing, social media tips, inbound marketing, hubspot halifax, online marketing, twitter tips

The Social Media Tune-Up: Process for Effective Social Media

Posted by Melanie Taljaard on Mon, Jan 07, 2013 @ 15:01 PM

When I first started training on Social Media, I used to dedicate considerable time to showing the business value of a social media.  Today most business owners get that social media is (or should be) an integral part of any marketing mix.  With current training sessions on social media, the stumbling blocks are often more about how to be effective on social media. Participants are unsure of:

  • The best social media tools for their business
  • How often to post
  • What to post
  • Reasonable expectations from social media
  • Tips to really rock in social media
  • How to conduct a social media tune up
social media tune up

A successful social media strategy will look different for different businesses.  While the top social media tools may be the same, a strategy for a business to business company will be quite different to a consumer marketing company. 

Some tips to realize social media success are broad reaching and apply to most businesses.  There are several social media tools worth considering including the obvious 5: Facebook, Twitter, LinkedIn, YouTube and Pinterest, but be cautious on how much you take on.  You are better off to have a strong and effective presence in a few social media platforms than to be spread too thin in many social platforms.  Perhaps, the only thing worse than not having a social media presence, is to have a dated profile that no one is monitoring and customer comments are left unattended.  Start with the basics and add other tools only once you are comfortable with your existing profiles.

Are the social media platforms that you are using the right ones for your target audience?  Ask customers what tools they use and what they look for from business on the various social media platforms.  Use your web analytics (Google Analytics or other tools) to determine which social platforms drive the most traffic to your site.  I worked with a client who was about to abort his Facebook Strategy—but Google Analytics revealed that Facebook was the second biggest driver of traffic to the company site.  Chances are you have concrete information on whether Facebook, Twitter or LinkedIn is sending you any valuable web traffic. 

Once you’ve selected the social media platforms that are a right fit for your audience, dig deep into that tool.  If Facebook is on your list, use Facebook Insights to get a better understanding of how your fans use your facebook page.  Facebook Insights provides demographic information, click through information and much more.  You’ll be able to see which posts had the most impact on your audience.  Have you tried different types of posts – questions, images, videos, promotional information, and educational information?  Use Facebook Insights to see which post type (and time) generates the most click throughs. 

What about Twitter?  Whether you’ve been there for a while or just jumping in, chances are you could use a tune up.  Do you promote events on Twitter, how many times a day is best for your audience?

Before your next post, perhaps it’s time to take a step back and review your social media strategy and tactics.  Perhaps it’s time for a tune up.  Download this free guide to The Social Media Tune-Up:  3 Steps Process to Effective Social Media Accounts.

Download Now

Tags: social media marketing, social media tips, facebook marketing tips, search engine marketing, twitter tips