Inbound Marketing with Hubspot
Inbound marketing is based on a simple premise—be there when a prospect searches! It sounds simple doesn’t it? Until you realize that your prospects hate Facebook but love Twitter. Or your potential customers are big fan of blogs, but they won’t be signing up for enewsletters cause they like to get news on their terms.
Understanding and maximizing the effectiveness of Inbound Marketing may take some time and training, but the payback is significant. HubSpot's 2012 State of Inbound Marketing Report which is based on a survey of 972 marketing professionals, found that inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that predominately leverage outbound marketing. The average cost per lead for outbound-dominated businesses was $346. In comparison, the average cost per lead for businesses leveraging primarily inbound techniques was $135.
A successful inbound marketing campaign relies on the right components: content, search engine marketing, and social media, but also the right tools that allow you to execute integrated inbound marketing campaigns and track effectiveness right to the number of sales.
HubSpot’s all-in-one software brings your whole marketing world together into one integrated system. HubSpot's software platform includes tools that allow professional marketers to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. The software can help your company get found online by quality leads, nurture those leads to drive more conversions, and measure the effectiveness of your marketing with analytics that connect directly to the bottom line.
More In Store Marketing Solutions is Atlantic Canada's first Agency partner with Hubspot. Extensive training has allowed me to master this tool, driving results for my own business and for clients. I have already helped several Halifax businesses realize significant business growth with Hubspot.
In 2013, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot software. The following are highlights of the key findings.
Traffic Improvements: Overall, users experienced an average 2.7x increase in traffic after 12 months of active use. Lead Growth: Overall, users experienced lead database growth of 30.4x after 12 months of active use.
Having used many other marketing tools and platforms, Hubspot has proven to be easy to use and very powerful. Successfully marketing a business with Hubspot requires a solid understanding of Inbound Marketing principals and best practices as well as an understanding of the tool itself.
More In Store offers clients a choice between turn key full service Hubspot Marketing Strategy and Execution as well as set up and customized in depth training for organizations looking to execute Hubspot Marketing Programs in house.