How to simplify marketing with Marketing Automation

Are you overwhelmed by the number of ‘tools’ or ‘platforms’ needed to create marketing campaigns? Here are just some of the tools that many marketers need to logon to and work with a weekly or daily basis just to stay on top of a few marketing campaigns.  

  • Several social media platforms – Facebook, Twitter, LinkedIn, YouTube, Pinterest and more!
  • Email Marketing Tools
  • Reputation management tools (Yelp, Google Plus, Trip Advisor, Rate your MD, etc)
  • Scheduling tools (Hoot Suite, etc.)
  • Analytics tools 

Would it be nice to manage all those tools in one platform?  Marketing Automation tools allow you to manage marketing campaigns from start to finish without logging in and out of countless disconnected platforms.  Marketing automation refers to the software that allows you to manage repetitive marketing tasks.  The right tool can ensure that your prospects or visitors get helpful follow-up in a timely format with minimal demands on the marketing team.  

And true, effective, marketing automation does a lot more than let you pre-schedule social media posts and monitor your online presence.  Tools like Hubspot, Marketo, Eloqua, Silverpop and others allow you to turn prospects into customers with advanced workflows.  

Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Source: Focus Research).  And for the right reasons too.  Marketing automation can identify the needs of typically website visitors and through lead scoring and workflows, marketing automation can be the sales person that never sleeps. 

Interested in learning more?  We’ve helped several Halifax companies put marketing automation to work.  Isn’t it time your marketing worked as hard as you do?  Contact me for more information.  

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