Marketing Moxie Blog

Optimize your Inbound Marketing with a Hubspot Audit

Posted by Melanie Tajaard on Sat, Oct 13, 2018 @ 12:10 PM

If you’re reading this, then chances are you already realize the power of Inbound Marketing with Hubspot and therefore, you probably already know 54% more leads are generated by inbound tactics than traditional paid marketing (HubSpot State of Inbound). If you are a Hubspot user, you likely also understand that effective inbound marketing takes a well thought out strategy and time to devote to implementation and evaluation.

hubspot-items-1While the analytics of inbound marketing let you assess almost any aspect of your efforts, there is always something that needs your attention. As a business owner or marketer, it pays to take a step back and look at your inbound marketing efforts with objective eyes. But you know that kind of objectivity is nearly impossible when you’re a highly invested entrepreneur who lives and breathes your business. This is where a Hubspot Audit comes in. A Hubspot Audit gives you an accurate picture of your marketing presence and provides practical recommendations for improving marketing programs.

Inbound marketing review

Before you write your next blog post or enhance the SEO on your latest web page, let More in Store review your current Inbound Marketing Efforts. We will evaluate your content, your social presence, your efforts, landing pages and other key elements that customers see when they interact with you.

In addition to customer facing marketing, we will also review the back end of your inbound marketing efforts. We’ll focus on your specific needs, but common areas of focus include understanding and segmenting your customer for the most effective Inbound Marketing. 

Database Segmentation

One of the toughest challenges that marketers face is understanding who is in your database, how your contacts are different, and then deciding how to best market to them. The best place to start is by grouping your contacts by similar characteristics, and then building a strategy for each group. 

Defining these different groups is the art of segmentation, and getting it right is no small feat. You need both a framework to do it properly, and the tools to actually put your segments to use. 

If you are just getting started with segmenting your marketing database (or taking a step back to rethink how you’ve been segmenting for a while) More in Store can help!

Landing Pages Optimization 

How are your landing pages performing? How do they compare to similar businesses and to industry best practices? Do you have offers for different customer personas and different stages of the customer lifecycle? More in Store can work with you to determine what’s working, where are the gaps, what needs streamlining.

The Hubspot Audit is designed to let busy business owners and marketers see their inbound marketing efforts with a clear-eyed perspective. You’ll discover where your inbound opportunities are hiding out and get a grasp on what you can change today to better leverage your business’s strengths. Find out if a Hubspot Audit is right for you by clicking below.

hubspot audit

Tags: inbound marketing, hubspot