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Get a behind-the-scenes look at a real TDAP plan

The Tourism Digital Adoption Program (TDAP) helps Nova Scotia tourism businesses strengthen their online presence — with up to $5,000 in funding to improve your digital marketing and compete in a digital-first world.

But what does a TDAP actually look like?
And how can it work for a business like yours?

We’ve created this free sample TDAP document so you can see exactly what you’d get when you work with More in Store.


What’s in the sample?

This sample TDAP plan is based on a real tourism business — and shows how we:
  • Assess your current digital marketing efforts and your competitors’ strategies
  • Identify your unique goals and priorities
  • Choose 2–3 focus areas (like website, SEO, social media, or online booking)
  • Provide a clear, actionable plan you can actually implement
  • Include templates, examples, and best practices tailored to your business

It’s not just a checklist — it’s a roadmap for success, built around your business, your audience, and your opportunities.


Why download?

Tourism operators we work with love how easy we make the process — we do the heavy lifting, provide clarity and direction, and help them get the most from their TDAP funding.

Seeing a real sample is the first step to imagining what we can create for you.