Marketing Moxie Blog

Creating Clickable images in Facebook Posts

Posted by Melanie Taljaard on Mon, Dec 19, 2016 @ 07:12 AM

clickable-logo6-134155-edited.pngCreating clickable images on your Facebook page is a great way of directing traffic to your website, blog or other social media accounts. The good news is that this is very easy to do and requires no specialized tools or skills.

All you need to create clickable images is the URL you want to link to and the images you want to turn into clickable links. If the images are already available on your website or blog, it’s even simpler.

Below are 3 easy steps to enhance you Facebook page:

1. Adding Clickable Images

Copy the URL you want to link the images to into your post. All of the valid images on the page will then automatically appear in the post. If there is more than one image on the website page, you will see arrows to the left and right allowing you to scroll through the images.

If you want to include all of these images in your post just delete the link at the top and hit publish. Viewers can also scroll through the images and each will link back to your website. (Please note that not all images on websites are valid and will appear in the post. If the image you want to use does not appear, please see step number 3).

2. Choosing Images

If you only want to include one of the images from the linked address with your post, it’s just as simple. After you’ve copied the URL into your post you will notice smaller numbered boxes with duplicates images beneath the larger images. Click on the pictures you don’t want to include and the numbers in the boxes will disappear until you are left with just one numbered box.

This is the clickable image that will appear with your post. Again, you just need to delete the URL at the top and publish. Depending on the size of the singe image it will sometimes appear as a smaller image next to text from the website or a large image with text underneath.

Alternatively, you can click on the boxes to change the order in which multiple images appear.

3. Using Other Images

Sometimes you will want to add different clickable images to those that are available on your website, blog or the site you’re linking to. This is also quite easy to do. Next to the numbered boxes at the bottom of your post will notice a blank box with a cross in it. When you click on this box it will allow you to select another image to upload.

Each time you upload an image another blank box will appear to add more images. You can then choose which images you want to use and the order you want them to appear.

Clickable images are excellent for creating interest and fostering interaction. This user-friendly feature is very helpful in directing the right kind of traffic away from Facebook and towards your website or blog where brand awareness is developed and sales are made.

Your Guide -- How to attract customers with Facebook 

Effective Facebook Fanpage download

Tags: facebook marketing tips

Facebook tips – targeting posts

Posted by Melanie Taljaard on Thu, Jul 02, 2015 @ 06:07 AM


Facebook is one of the prime tools for online marketing and your business's Facebook page is a key point for Screen_Shot_2015-07-01_at_7.44.06_PMyou to interact with potential customers, provide information and fuel excitement for your business. However, with over 1 billion active users on Facebook, you want to make sure that you are reaching out and connecting with the ones who are the best fit with your offering.

How do you direct your Facebook marketing at those people? You put to work Facebook's post targeting technology. Facebook allows you to target who you want to see your posts by inputting information on your business's key demographic. You can use a combination of Facebook settings to create a targeted audience by taking into consideration gender, relationship status, educational status, interested in, age, location and language to target a far more specific audience.

While many entrepreneurs already do this with Facebook ads many people don’t realize you can do this with organic Facebook posts as well as ads.  For example, if your business is a local one, such as a restaurant in Vancouver, you'll want to input a target location, or if your products are aimed towards women, you'll want to specify a gender. You can also target your posts at people who are already interested in a subject related to your business. For example, if you sell bicycle parts, it makes a lot of sense to target your posts to people who have already specified cycling as an interest on Facebook.

Even if your business is not aimed toward a single demographic, you can choose to have different posts targeted to different people. For example, a product that might interest older buyers more can be targeted to an older age range. If you are trying to reach customers in different countries, you may want to post in various languages, and then target each post to that language.

Screen_Shot_2015-07-01_at_7.37.19_PM

Also, because targeted posts are much more likely to reach people who are going to be interested in them, it is more likely for those people to "like" your business's page in order to receive more updates. This creates a more customer-friendly "opt-in" situation.

By targeting your posts, you are making sure that your marketing dollars are being spent on reaching the people who are most likely to be interested in your business and buy your products or become clients. This gives you a much higher ROI (return on investment) for your initial cost. It also allows you to tailor custom content to particular groups of your customer base.

Because of this, investing the time and money to target your posts is a great way to adjust your marketing and allow your business to grow!  Ready to put Facebook to work for you—leveraging key features like targeting ads?  Download your copy of an Effective Facebook Fanpage here.

Effective Facebook Fanpage download

 

Tags: facebook marketing tips

Facebook not delivering like it used to?

Posted by Melanie Taljaard on Mon, May 12, 2014 @ 11:05 AM

As a much-loved tool by individuals and businesses alike, Facebook has delivered a uniquefacebook engagement opportunity to reach and engage with fans online.  While FB started as a social network to connect with friends, Facebook Fanpages quickly became an excellent way for businesses to engage with fans.  In fact 52% of marketers have generated a lead from Facebook in 2013. 

For several years now Fanpages have afforded businesses a virtually free opportunity (other than the human capital costs) to connect with fans online.  Facebook also offers advertising opportunities but this post is focusing on the Facebook promotion with the use of Facebook Fanpages.  

Did you know Canada is THE country with the most active Facebook users?  Now that should be reason enough to pay attention to Facebook.  

Facebook Fanpages have evolved overtime – rolling out more and more features to Fanpages.  Insights are an excellent FB feature that shows you details about your fans and detailing how and what your fans engage with.  If you watch your page insights you may have noticed a decline in your user views and engagement. 

facebook impact down

About a year ago major brands began complaining that their engagement was down and Facebook denied this claim.  But earlier this year Facebook has changed their tune – admitting that major brands should consider paid distribution to maximize effectiveness of their message.

Facebook claims that because more people are sharing more content your organic reach doesn’t have the same impact, let’s look at the numbers.  April 23, 2012 Facebook stated that pages originally reach 16% of their fans on average. 

In December 2013 Facebook’s algorithm changed and average decline in reach was thought to be 44% for some brands, but other brands claimed as much as an 88% decline.  Say you had 500 fans, reaching only 16% of them seemed dismal enough, as it translates to reaching only 80 fans in 2012, but given recent changes you’d see that number fall to 45 people or on the low end a mere 18 people.  

So what to do if your Facebook reach and engagement are down?  Well let’s not throw the baby out with the bath water.  You may still want to keep facebook as a part of your online marketing mix, but review your insights and understand what you are reaping for the efforts you are investing.  As the old adage says – don’t put all your eggs in one basket.  Ensure Facebook is a part of a well rounded online strategy. 

Ready to learn more about using Facebook for your marketing?  I have put together two free resouces.

This FREE & UP-TO-DATE 2014 GUIDE will give you over 20actionable items to enhance your Facebook Fanpage.  

Click here to download the eBook!

I have also compiled a social media cheat sheet provding all the details you need to size cover images for: Facebook, Twitter, LinkedIn and Google+

Click here to download

Tags: evaluating marketing, inbound marketing, facebook marketing tips, website marketing

Effective Facebook Fanpage Download Fully Updated for 2014

Posted by Melanie Taljaard on Fri, Jan 17, 2014 @ 16:01 PM

Did you set a business resolution with the New Year upon us? 


We are two weeks into 2014, behavioral experts say it takes three weeks of an activity to become a habit, so if you’ve made changes to your marketing at the beginning of the year, you should be well on your way to creating some sustainable new practices.

Facebook Fanpage eBook Cover 2014Despite the best New Year’s resolutions, reality would have it; most of the successful entrepreneurs I work with do not have the time to devote to their marketing efforts.  It’s not that marketing isn’t important to them; it’s rather they understand the value of working with an expert to achieve their marketing goals that otherwise may only receive sporadic attention.  

If you are active in social media, you know that the platforms area always changing.  Take for example cover photos. When Facebook first launched cover photos, there were many restrictions on what businesses could put on them.  Those restrictions have been lifted, but have you had a chance to update your cover photo—giving it the attention it deserves?  Are you up to date on what makes an effective cover photo while following Facebook guidelines? 

Last year one of the most popular downloads from my website was Creating an Effective Facebook Fanpage.  This guide helped many businesses enhance their Facebook Fanpages and helped others to realize that they’d rather outsource their social media presence to an expert. 

If you are not using social media or Facebook as a part of your marketing mix, it’s time to put these vital tools to work for you.  Need to be convinced or to convince somebody else (like your boss)? This guide also has lots of great stats on the merit of Facebook for marketing your business. Here is a sneak peak of just two:

  • It’s vital for businesses to have a Facebook presence as 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO)
  • 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)

With more than 1.19 billion active monthly users, Facebook has become the new word of mouth (or perhaps words of mouse).  Done right, Facebook makes it easy for others to learn about your brand and for people to tell their friends about you.  Chances are, your best clients’ friends would likely also make amazing clients for you. 

This important marketing platform cannot be left to chance.  Just because the boss’ teenage daughter is always on social media, doesn’t mean she is equipped to create and manage an effective Facebook Fanpage.  Many small business owners are tempted to delegate social media to the person ‘who is on social media’.  While being on Facebook may give you the comfort of how the tool works, Business Fanpages have many unique features and apps. Understanding the nuances of a Facebook Fanpage and the special features to market your business on Facebook can set you apart and create a wonderful online presence for your prospects and customers alike. 

A lot has changed since I first launched the Creating an Effective Facebook Fanpage – Edgerank is no longer, and you’ll find the info now under Facebook’s Algorithm.  Many marketers have been noticing a decline in the reach they can achieve following Facebook’s changes.  Understanding Story Bumping and Last Actor sheds light on how Facebook chooses to serve up content and how you understanding these recent changes will allow you to make the most of every post you publish.  

Even if enhancing your Facebook Fanpage isn’t on your list of marketing tactics for 2014, take a moment and download this free eBook. I’m sure you’ll see the benefit of Facebook Fanpages working for YOUR business.

Click here to download the eBook!

Tags: social media marketing, social media tips, blogging, inbound marketing, facebook marketing tips, internet marketing, halifax marketing consultant, lead generation, online marketing, hubspot halifax

The Social Media Tune-Up: Process for Effective Social Media

Posted by Melanie Taljaard on Mon, Jan 07, 2013 @ 15:01 PM

When I first started training on Social Media, I used to dedicate considerable time to showing the business value of a social media.  Today most business owners get that social media is (or should be) an integral part of any marketing mix.  With current training sessions on social media, the stumbling blocks are often more about how to be effective on social media. Participants are unsure of:

  • The best social media tools for their business
  • How often to post
  • What to post
  • Reasonable expectations from social media
  • Tips to really rock in social media
  • How to conduct a social media tune up
social media tune up

A successful social media strategy will look different for different businesses.  While the top social media tools may be the same, a strategy for a business to business company will be quite different to a consumer marketing company. 

Some tips to realize social media success are broad reaching and apply to most businesses.  There are several social media tools worth considering including the obvious 5: Facebook, Twitter, LinkedIn, YouTube and Pinterest, but be cautious on how much you take on.  You are better off to have a strong and effective presence in a few social media platforms than to be spread too thin in many social platforms.  Perhaps, the only thing worse than not having a social media presence, is to have a dated profile that no one is monitoring and customer comments are left unattended.  Start with the basics and add other tools only once you are comfortable with your existing profiles.

Are the social media platforms that you are using the right ones for your target audience?  Ask customers what tools they use and what they look for from business on the various social media platforms.  Use your web analytics (Google Analytics or other tools) to determine which social platforms drive the most traffic to your site.  I worked with a client who was about to abort his Facebook Strategy—but Google Analytics revealed that Facebook was the second biggest driver of traffic to the company site.  Chances are you have concrete information on whether Facebook, Twitter or LinkedIn is sending you any valuable web traffic. 

Once you’ve selected the social media platforms that are a right fit for your audience, dig deep into that tool.  If Facebook is on your list, use Facebook Insights to get a better understanding of how your fans use your facebook page.  Facebook Insights provides demographic information, click through information and much more.  You’ll be able to see which posts had the most impact on your audience.  Have you tried different types of posts – questions, images, videos, promotional information, and educational information?  Use Facebook Insights to see which post type (and time) generates the most click throughs. 

What about Twitter?  Whether you’ve been there for a while or just jumping in, chances are you could use a tune up.  Do you promote events on Twitter, how many times a day is best for your audience?

Before your next post, perhaps it’s time to take a step back and review your social media strategy and tactics.  Perhaps it’s time for a tune up.  Download this free guide to The Social Media Tune-Up:  3 Steps Process to Effective Social Media Accounts.

Download Now

Tags: social media marketing, social media tips, search engine marketing, facebook marketing tips, twitter tips