An old friend and business owner used to often say, "If you aren't growing you are dying". The simplicity of his statement really stuck with me, but realizing that growth isn't always so simple.
Growing a business requires new customers (or selling more to existing customers). Essentially, “lead generation” problems. Yet for a business to be successful, it must be able to generate new sales leads or in other words find new business. The big question however is, “How many leads should be generated to be deemed enough?”
The number of sufficient leads varies from industry to industry and company to company but largely depends on how effective the following are:
Quality of content
An inbound marketing ROI calculator can simplify the process of establishing exactly how many leads a business needs to be successful in their marketing efforts. Based on revenue targets, the calculator assess the number of lead volumes to aim for.
But in as much as lead generation is important, statistics have shown that up to 68% of B2B marketers are yet to find success with it. Moreover, only 5-10% of sales qualified leads are successfully converted into customers. What’s more surprising is that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.”
As it turns out, most marketers and companies always think that they need more and more traffic. But in truth, they often already have the traffic but are not converting it into sales. But why does this happen? Here are some of the reasons prospects don’t convert:
This is literally where a page does not tell the first time visitors what to do next. And if the page gives them the info they are looking for it often doesn't offer clear next steps.
This can be defined by crowded landing pages with numerous options, auto playing audio and videos, among others; simply a lot of confusion and poor design. It is very hard to get a visitor to convert in chaos
Not delivering what the visitor used to find the page in the first place. A disconnect between what the visitor is looking for and what they are being offered.
Lack of credibility
This is simply failure to talk the talk and walk the walk by leaving no indication that the company knows its stuff or the industry at large.
A one-way website
Another reason why visitors don’t convert is a one-way website that does not encourage any form of interaction or encourage and engagement with web visitors or capture their personal information to continue the conversation.
There are other reasons why companies aren't generating enough leads. But your website could be the hardest working sales person. If you think you could be generating more leads, you should grab a copy of this free ebook, 30 Greatest Lead Generation Tips, Tricks, and Ideas.
This guide looks at the secrets HubSpot uses to generate over 70,000 leads per month. The guide will teach:
The best lead generating content
How to create irresistible offers
Secret web optimization tools with A/B testing and much more
If you are a marketer, business person, blogger, this guide is your yardstick to generating more high quality sales qualified leads. Download a free copy to great lead generation.