Inbound marketing is based on a simple premise—be there when a prospect searches! It sounds simple doesn’t it? Until you realize that your prospects hate Facebook but love Twitter. Or your potential customers are big fan of blogs, but they won’t be signing up for enewsletters cause they like to get news on their terms.
Understanding and maximizing the effectiveness of Inbound Marketing may take some time and training, but the payback is significant. HubSpot's 2013 State of Inbound Marketing Report found that Inbound also delivers on its ROI promises, providing more and cheaper leads that convert at higher rates: Twice as many marketers say inbound marketing delivers below average cost per leads versus outbound strategies. The Hubspot Inbound Marketing survey found that 34% of all the leads generated in 2013 come from inbound marketing sources. In fact, inbound delivers 54% more leads into the marketing funnel than traditional outbound leads.
More In Store Marketing Solutions is Atlantic Canada's first agency provider of Hubspot. But Hubspot is getting a little more accessible in Halifax these days and rightly so. HubSpot’s all-in-one software brings together the entire online marketing picture into one integrated system. The number of fans or LIKES on a page may be bragging rights for some organizations, but I understand that a valuable social media presence requires more than LIKES and fans, it requires a well thought out strategy that focuses on business LEADS not LIKES.
More In Store Marketing Solutions has been a Hubspot agency partner since 2012 and helped several Halifax businesses put Hubspot to work for them! Extensive training has allowed me to master this tool, driving results for my own business and for clients. I have already helped several Halifax businesses realize significant business growth with Hubspot.
Later this month, Laura Fitton, HubSpot’s Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com will be in Halifax as part of Atlantic Internet Marketing Conferenced.
More In Store offers clients a choice between turn key full service Hubspot Marketing Strategy and Execution as well as set up and customized in depth training for organizations looking to execute Hubspot Marketing Programs in house. Unfortunately I won’t be able to catch Laura Fitton at the Atlantic Internet Marketing Conference as will be speaking at another conference, the It’s All Social Conference. http://www.itsallsocial2013.ca You can bet that Inbound Marketing and Hubspot will have lead roles in my presentation.
Are you looking for effective and track able marketing programs, perhaps it’s time you considered a strategic Inbound Marketing program. Learn about Hubspot at the AIMs Conference or It’s All Social or download my FREE guide to hiring an Inbound Marketing Agency.