Visual content is vital in creating and maintaining your brand image in social media. All social media outlets give their users an area to upload an image that represents them… and in business’ cases, a photo that represents their brand. These images are the first thing a visitor to your business’ social media page will see.
Creating a compelling cover image is a key step for any business’ social media strategy. With cover photos on sites like Facebook and Twitter, you’re able to express your brand, create awareness around a new product, or even showcase a major business milestone (like an anniversary).
A cover photo must be sized correctly for that space, or you’ll notice some distortions that take away from the overall look.
If you’ve added content on a cover photo image you’re uploading to social media, you want to make sure that the overall image is the right size. If not, you’ll notice that the cover photo is either resized, warped or cropped and ultimately looks distorted, making whatever you’re trying to show with the cover photo hard to look at. In order to avoid the image distortion when your photo is uploaded, you’ll want to make sure that you create the original image to the correct dimensions for the social media platform.
For example, if you create a cover photo for Facebook that is 1000 pixels wide by 500 pixels tall, you’ll notice once you upload that cover photo, only half of that photo will be visible. So all of that valuable and important content you placed on that cover photo for your current and prospective customers has been lost.
With this free guide, you’ll be able to make your cover photos for Facebook, Twitter, LinkedIn and Google+ the correct size, every time. You’ll learn all of the dimensions, and be able to keep this download on hand for referencing. We encourage you to download it, print it off, and keep it handy to you and anyone else in your business that is responsible for making you look good on social media.
Click below to download the free “Social Media Cover Photo Guide” now!