An editorial calendar is an inbound marketer’s best friend. Essentially, it’s a content calendar that tells you what and when to publish. It’s a very effective tool that lets you create relevant content and distribute it to the right readers at the right time. As a marketer, you can't afford not to. And if you’re good at sticking to your editorial calendar, you can even grow your conversion rates.
For one, it relieves you from the stress of wondering what to write next. Ideas are everywhere. You pick some of the best, polish them and turn them into titles. Then you choose when to publish them by including them in your content calendar. That’s how the pros do it.
Publishing based on users’ expectations is another reason to use an editorial calendar for your content strategy. When you’re weeks away from Christmas or Thanksgiving, for instance, having an editorial calendar will let you plan in advance and publish based on what visitors will likely expect from your website.
Because your business is unique, you need to tailor your content calendar to the size of your organization, business goals and target audience. Here’s a quick view of the process.
By planning what content gets created and when you are at the same time focusing on what your audience needs in the long term: relevant and shareable content. It’s the same ingredient found in marketing success recipes.
We have created a publicity calendar that you can use as a starter, but be sure to personalize it for your industry or sector. Download your copy here.
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