The term “Inbound Marketing” was coined by Hubspot founder Brian Haligan in 2005, but I still get asked today, “What is Inbound Marketing?” and more importantly, “What can Inbound Marketing do for my business?” Check out this short explainer video to learn how Inbound Marketing and Hubspot can grow your business and deliver impressive results.
Inbound marketing is all about attracting customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they didn’t ask for, inbound marketing delivers content your customers and prospects are looking for when it is relevant to them and solves problems they already have.
The inbound approach to marketing is all about growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Why? Because when your customers are fulfilling their needs, you succeed.
If you are looking to grow your business with Inbound Marketing and Hubspot and this video spoke to you, take the next step and connect with me. You can book time with me right here.
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P.S. Creating this video was a labour of love, something I had it on my to do list for many years. Like so many business tactics, when it all came together, I was thrilled with the result and wondered why I hadn’t done this sooner. Credit to an amazing team of people who made this video possible – James Ingram and Mark Archibald at Jive Photographic, Sue Love, Jason Boudreau, and the Centre for Women in Business.