LinkedIn is a well-known social networking website that caters to the professional crowd. It has amassed a usage of more than 330 million professionals from all over the world. Around seven million of those users are Canadians. This shows that around 20 percent Canadians are making use of this professional social networking site. Most people, however, only use LinkedIn as an online resume. But it can be very beneficial as a marketing tool as well. The site provides users with a platform to put forth information about their education, work experience as well showcase their expertise.
Using LinkedIn to Market
Having a Multilingual Profile
Having a profile in another language shows your command over different languages with this unique feature. What’s more, your profile will be seen and understood by other LinkedIn members’ who first language is not English. This can give you an added advantage when recruiters are looking for multilingual professionals.
The use of keywords in different languages will make your profile turn up in greater number of searches. Most competitors will have a unilingual profile thus giving you an edge over them. So when viewers view your profile, it will be made available to them in the same language they are using the site in. However, if you haven’t created a profile in that language then they will be able to view your profile in its default language. The only caveat is that it isn’t possible to turn your secondary profile into your default profile and the section of “Additional Info” shall be the same for all language profiles. Apart from this, this feature seems to be very beneficial for users, particularly those who wish to stand apart and catch the attention of prospective employers.
Here is how to create the profile in another language. While you can't change the language of your primary profile, you can create as many secondary language profiles as there are languages available.
To create your profile in another language:
To delete a secondary language profile:
Ready to let your LinkedIn Presence really shine? Download our Free eBook – Creating an Effective LinkedIn Profile.
Get an email whenever we post another blog post!
Find out with our free Website Audit Tool!