Measure What Matters: How HubSpot Starter Helps Small Businesses Grow

October is Small Business Week, and there’s no better time to talk about one of the most important truths in business: you can’t grow what you don’t measure.

For more than 15 years, I’ve helped companies unlock the power of HubSpot through More in Store Marketing Solutions. But over the past five years, I’ve also been building a second business — Willow & Withers Stables in Nova Scotia. Recently, we introduced Will-oh!, Atlantic Canada’s first Racewood Dressage Pro Horse Simulator.

Owning a B2C business has given me a whole new perspective. It’s taught me firsthand just how crucial it is to have a CRM and marketing platform that not only supports growth — but also makes it easy to measure results along the way. That’s exactly what HubSpot Starter delivers.

A Case Study: Launching Will-oh!

When we announced Will-oh!, we didn’t run a big ad campaign. We simply shared one organic Facebook post on our small barn page.

But with HubSpot Starter connected to our website and CRM, we were able to see exactly what that single effort delivered:

• 390 page views on the new simulator page in just three days
• 56 sign-ups to be the first to hear when bookings open
• First-page SEO placement for searches like “Horse Simulator Nova Scotia” and “horse simulator near me”
• 4,500+ Facebook post views — with 70% from non-followers
• 155 interactions from an audience that had never heard of us before

That’s the power of measuring your marketing. With HubSpot, we weren’t just guessing that the launch went well — we had the numbers to prove it. And those numbers are what guide the next steps for growth.

Why Now Is the Time

If you’ve been hesitating to sign up for HubSpot, now is the perfect moment. HubSpot Starter gives small businesses all the essentials — CRM, list segmentation, landing pages, email marketing, reporting, and more — in one easy-to-use package.

And if you’re in Nova Scotia, the WIPSI Grant can cover 75% of your HubSpot training costs. That means you can start measuring what matters — and growing faster — for a fraction of the price.

As Small Business Week reminds us: success isn’t just about working hard. It’s about measuring, improving, and scaling smart. And HubSpot makes that possible.

👉 Ready to measure your marketing and grow your business? Let’s talk.