Long before the term ‘social distancing’ was common vocabulary, video was set to see even greater adoption in sales and marketing. Video is certainly not new to the sales and marketing mix, but 2020 is going to be pivotal in the use of strategic video marketing. According to Vidyard, “2020 is the year that businesses will embrace video as a more natural, integrated, and strategic part of how they engage their audiences. They will start to unlock new potential and realize greater value from video content in a variety of ways.”
And then COVID-19 happened and we have all had to adjust to a world where the streets are quiet, anxiety remains high, and even simple pleasures like the company of friends are out of reach. On top of its personal toll, this virus has also created a unique crisis for Canadian businesses.
Businesses are facing unprecedented challenges in how they market, sell, and stay connected during the ongoing COVID-19 outbreak. Event cancellations, travel restrictions, and remote work policies are making it increasingly difficult to engage prospects and customers, and to communicate effectively with internal employees.
People quickly found ways to connect with their network virtually. Take for example Zoom, who saw month over month users go from 10 million to 300 million. While you’ve surely heard of Zoom, you may not have heard of Vidyard.
Vidyard is an online video platform for business. Vidyard is the fastest way to record and manage videos online. Vidyard allows you to easily create and manage on-demand videos and video messages (also known as video emails or video voicemails). It can also play a vital role in disseminating information and communicating clearly with remote colleagues and customers.
In many cases, it can be more effective to send a short-personalized video than to draft a long email or coordinate a video call. To do so effectively, however, it needs to be quick to record, easy to share, and if meant for internal recipients, seamless to secure. And that’s where Vidyard can help.
It is no longer sufficient to save video for just one piece of your overall marketing plan. Now more than ever, video must be a central piece of your entire marketing strategy. Video is not just for marketing campaigns. It plays a huge role in the one-to-one sales function as well. According to Vidyard, including video in emails can improve click through rates (CTRs) by 200-300% and improve meetings booked by 500%.
Recognizing that Vidyard is the easiest way to create, host, and share videos to connect with customers and colleagues when everything else feels remote, I started using the tool for my own business and immediately saw results. The more I learned about Vidyard, the more I knew this was something that my clients needed now more than ever before.
I am delighted to announce that More in Store is now a Vidyard Partner, offering clients both this amazing technology and the strategy to create video sales and marketing campaigns that convert. Check out this little video I created in Vidyard to announce our partnership.
More than just video personalization, Vidyard is a fully-featured online video platform for using video across your entire business. It offers:
If you are interested in learning more about Vidyard and how it can help you improve click-through rates, on-page conversions, and engagement rates, let’s chat.
Topics: Video Marketing
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