Posted by Melanie Tajaard ● Thu, Feb 29, 2024 @ 10:02 AM

Propel Your Business Beyond Nova Scotia: Harnessing the Invest NS Export Development Program

Expanding your business beyond the borders of Nova Scotia opens up a world of opportunities, whether you're tapping into markets across Canada or venturing into global territories. With the Invest NS Export Development Program, companies can access crucial support to fuel their marketing efforts and drive sales beyond the province's borders. Let's explore how this program can empower your business to thrive locally and expand its reach far beyond Nova Scotia.

Under stream two of the Invest NS Export Development Program, companies can access funding to hire a consultant and cover up to 50% of their marketing expenses when selling products or services beyond Nova Scotia. I've witnessed firsthand the transformative impact this program can have on local businesses, particularly when it comes to leveraging the power of inbound marketing and content marketing strategies.

Here's how the program works and how it can help supercharge your marketing efforts:

Understanding Stream Two of the Invest NS Export Development Programglobe colour

The Export Development Program, administered by Invest NS, is designed to support Nova Scotia companies in their efforts to explore and expand beyond Nova Scotia – even throughout Atlantic Canada, across Canada, or around the world. Stream two allows businesses to focus on marketing, providing financial support to cover a portion of the costs associated with promoting products or services outside the province.

Maximizing Marketing Efforts with Inbound Marketing

Inbound marketing is a powerful and cost-effective strategy for attracting and engaging potential customers through valuable content and meaningful interactions. By leveraging the Invest NS Export Development Program, companies can harness the principles of inbound marketing to establish a strong online presence, build credibility, and nurture relationships with prospects across the globe.

Fueling Content Marketing Initiatives

Content marketing lies at the heart of successful inbound strategies, serving as a vehicle for delivering relevant, informative, and compelling content to target audiences. With funding support from the Invest NS program, businesses can invest in content creation, distribution, and promotion activities, ensuring their message resonates with international audiences and drives meaningful engagement.

Real-World Success Stories

Over the years, I've had the privilege of working with numerous companies to leverage the Invest NS Export Development Program for marketing success. From e-commerce startups to established manufacturers, each business has seen tangible results from its investment in inbound and content marketing initiatives. By strategically aligning their efforts with the program's objectives, these companies have been able to expand their reach, increase brand awareness, and generate qualified leads in markets beyond Nova Scotia.

How to Get Started

If you're considering expanding your business beyond Nova Scotia and want to leverage the Invest NS Export Development Program for marketing support, the first step is to assess your eligibility and familiarize yourself with the program's requirements. Learn more about program details and limitations here.

The Invest NS Export Development Program offers a valuable opportunity for Nova Scotia companies to access funding support for their marketing efforts as they venture into new markets. By harnessing the power of inbound marketing and content marketing strategies, businesses can position themselves for success, attract international customers, and drive sustainable growth.

As a seasoned consultant with a passion for helping businesses thrive in new markets, I'm here to support you every step of the way. Let's work together to unlock new opportunities and take your business to new heights. As a part of the application process, you will be required to include a consultant's proposal. That is where I come in, I’d be happy to chat with you and customize a proposal for your future success with Inbound Marketing.

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