The Crisis of Disconnection – And How to Fix It

Running a business today isn’t easy. Inflation, rising costs, and shifting customer expectations have created a challenging environment for companies of all sizes. For small and mid-sized businesses, these pressures are especially intense.

One of the biggest issues? A growing crisis of disconnection.

After the pandemic pushed businesses into fully digital operations almost overnight, many rushed to add new software and tools. The problem is that these “point solutions” rarely talk to each other. Data is trapped in silos, teams can’t get a full picture of the customer journey, and collaboration suffers.

HubSpot’s recent research found that disconnected systems are the number one pain point for businesses today—and it’s costing them time, money, and opportunities.

Why Disconnection Hurts Growth

When systems aren’t connected, the effects ripple through every part of the business:

• Higher costs: More tools mean more subscriptions, more maintenance, and more training.

• Missed opportunities: Without a complete view of each customer, it’s harder to engage effectively and build strong relationships.

• Lower performance: Disconnection makes it more difficult to hit marketing, sales, and service goals.

In fact, the research shows that only 23% of businesses report excellent data connectedness—and those same businesses consistently outperform their peers.

The Power of an All-in-One Platform

The data is clear: Companies using an all-in-one CRM platform are more likely to see better results across the board. Compared to those with disconnected systems, businesses with integrated tools report:

• Higher ROI from their tech stack

• Stronger resilience in tough economic conditions

• Better goal achievement across marketing, sales, and service

• Deeper customer relationships

By consolidating tools onto a single platform, you cut costs, reduce complexity, and give your team the insights they need to work smarter.

What This Means for Your Business

If your team is juggling multiple systems that don’t talk to each other, you’re not just dealing with inconvenience—you’re leaving money on the table.

A connected CRM platform gives you:

• One source of truth for customer data

• The ability to spot trends and opportunities faster

• Better collaboration between departments

• A more consistent experience for customers

The solution isn’t to add more tools—it’s to make the tools you already have work together.

Ready to Close the Gaps?

The crisis of disconnection is real, but it’s fixable. By investing in integrated systems, you can lower costs, improve performance, and strengthen relationships with your customers.

If you’d like to explore how to make this shift in your own business, download are free eBook on why using an all-in-one platform like HubSpot can help your business.