Marketing Moxie Blog

Blogging Success -- it's the call to action that matters

Posted by Melanie Taljaard on Mon, Mar 24, 2014 @ 14:03 PM

There are a lot of statistics claiming to show that blogging can help the SEO of business sites - and it's true: blogs do attract traffic from search engines. However, traffic is worthless if it does not convert into sales. The best blogs engage readers right until the very end of the post, and then drive them to the landing page, which is where the magic happens.

Call to Action

So how do the best blogs convince readers to click through to the target page? The secret liescall to actions in the post's call to action, which is usually located at the very end of the post. This is a golden opportunity to convert an engaged and open reader into a profitable customer.

Getting the wording of the call to action right takes great subtlety and skill. It is not enough to simply put a link at the bottom of a great blog post and hope that a few readers will click on it. The call to action needs to be every bit as engaging as the post that went before it, or the reader will simply stop reading and hit the back button on their browser, rather than following the link to access the landing or sales pages of the site. The call to action needs to entice the reader and pique their curiosity about what lies behind the link.

Investing in Profitable Calls to Action

When it comes to blogging, it does not make sense to cut corners. A talented marketing professional will not only deliver top-quality blog content that is interesting to read all the way to the end, but also produce engaging calls to action that maximize the chance of the visitor clicking through to the targeted page.

Outsourcing online marketing, including blogging, makes sense. Not only is outsourcing cost-efficient because it frees up in-house staff to focus on the day-to-day running of the business, but it also means that blog posts start driving traffic as soon as they are posted, because both the content of the post and the call to action are optimized for success.

Hiring the right marketing expert to handle the blogging needs of a business can increase conversion rates and therefore drive up profits. Don't view blogging as a necessary evil - make a serious investment in blogging as a vital part of the business's overall online marketing strategy, and then watch as the investment pays off.

Want to find out how to get an effective call to action that helps drive profitable traffic?

Download this FREE eBook FREE eBook! - How to Grow & Scale Your Business Blog I cover Call to Actions (skip to page 21) and a lot of other great tips for your blogging success.  

Click here to download the eBook!

Tags: social media marketing, inbound marketing, blogging, online marketing

Taking inbound marketing back to the basics

Posted by Melanie Taljaard on Mon, Mar 03, 2014 @ 09:03 AM

I’ve been doing this a lot of years. Marketing, that is. I’ve learned the industry, adapted to the new digital era of marketing, and have since built my business around inbound marketing. Often, we get caught up in all of the bells and whistles of Internet marketing, but we forget the basics of what makes it all come together.

Let’s bring inbound marketing back to the basics. What is it? Why do we use it? Why is it effective?

Traditionally, marketers would shell out hundreds… even thousands of dollars on outbound marketing techniques, like creating a billboard to be placed in hopes that your prospects will drive by during the time the billboard is up. Television advertisements work similarly, where you invest on coming up with a television commercial concept, write the script, shoot the commercial, produce the final cut and ultimately pay to put it on the air. Mind you, television commercials are becoming even less effective as now our prospects have learned how to turn off the noise, with their DVRs and skipping over commercials. All of these avenues of traditional marketing expire. What’s happened within the last couple years is marketers discovered that people were starting to search the Internet for information on products and services before they made a purchase or subscription. So, they took that discovery and ran with it.

Inbound marketing has proven time and time again to be more effective and less costly than traditional marketing. Rather than sending messages to massive amounts of people at a time, we as marketers want to target the right message, to the right people, at the right time. We want our products and services to be found when people go searching. One of the main ways of doing this is search engine optimization, and building an effective business blog

Inbound Marketing Methodology

Inbound marketing methodology

Because inbound marketing has become so complex, it can get tricky when trying to figure out the best strategies to tackle first. In some cases, companies and organizations take on this task themselves. That is, creating and or maintaining their website and social media on their own. Social media is quite a labour intensive task as it is, and not having someone dedicated to it more often than not will normally lead to an ineffective use of time and money. Now, there are marketing agencies out there who eat, breathe and dream marketing, and organizations and companies are starting to hire these agencies to do their marketing for them. This is becoming an effective practice yielding a positive return on investments. Hiring an inbound marketing agency can be tricky, and you want to make sure you make best use of your time and money you invest into an inbound marketing agency. I’ve written a guide to hiring an inbound marketing agency that will help you navigate the questions and process of hiring an agency.. If you’re ready to take your marketing to the next level, but are unsure how or have noticed that your current efforts aren’t yielding desired results, this download is for you. You want to make sure you seek the right advice, and the hire the right talent to take charge of your marketing.

Now, not only is it important to have an effective business blogging practice in place, and have someone who knows what they’re doing maintaining it; creating and maintaining an effective Facebook fanpage is also important. With more than one billion active users, there is absolutely no doubt that your customers are on Facebook! Why not go after them too? Now, you have to be careful though. You are competing with their family photos, friend’s status updates and a plethora of other business marketing being driven their way. This is why you have to make sure you do Facebook fanpages right. Take a look at my eBook, “Creating an Effective Facebook Fanpage.” I’ve included 13 great tips that will help you make sure you’re getting the most of your Facebook efforts.

We’ve only touched on the tip of the iceberg in terms of the many tactics to realize inbound marketing… that is, there is so much more to making marketing efforts effective and making good use of your money. Let’s make sure your marketing is yielding you the right results, and ultimately reaching new prospects. Do you know where your inbound marketing is at right now? Contact me for a free inbound marketing assessment. I’d love to take a look and see where you’re doing well and where you can improve.

Click below for a free inbound marketing assessment.

Free Inbound  Marketing Assessment

Tags: social media marketing, marketing roi, blogging, inbound marketing, halifax marketing consultant, outsource marketing

Grow your business blog and increase your customer base!

Posted by Melanie Taljaard on Mon, Jan 27, 2014 @ 13:01 PM

Grow Growing your business’ blog is just as important as making business contacts. The more people you know, the easier it is to grow and scale your business, ultimately reaching goals and maybe even dreams! It’s crucial that businesses focus attention on inbound marketing and business blogging. There is a direct correlation between content creation and successful inbound marketing, and successful inbound marketing will deliver a powerful dent into your marketing results.

Going beyond the business blogging basics, you need to learn how to capture your visitors as well as have them grow and scale your blog for you. Make your visitors work for you! It’s free! Deliver your visitors exceptional content and intriguing marketing offers that they can’t resist, and they’ll do the rest for you: sharing with their friends, family and co workers. What better marketing reach is there than free?

In a nutshell, you need to do a few things, the most important being developing a game plan, an inbound marketing game plan. What do you want to get out of your marketing efforts? Do you have the time, people or money to create and implement outstanding marketing tactics? For a lot of businesses, outsourcing marketing efforts is the best, strategic approach that yields the best marketing results. Why not leave marketing to the pros? Like, to an agency that spends all of their business hours elbow deep in marketing?

More In Store Marketing Solutions offers over fifteen years of experience in marketing, business blogging and social media with proven success. Are you interested in a FREE, no obligation, Inbound Marketing Assessment? Click here

Growing and scaling your blog will not only yield marketing growth and reach, you’ll begin to convert your website visitors to leads, and those leads into paying customers. As mentioned before on our blog, 92 per cent of businesses that blog on a daily basis have acquired customers from it. Those customers could be your customers!

Get on the right blogging track with help from this FREE eBook How to Grow & Scale Your Business Blog by More In Store Marketing Solutions. You’ll learn four key components to being successful with business blogging: 

  1. Understanding blog marketing as a whole.
  2. How to get your blog discovered as well as using analytics.
  3. Converting those visitors to your blog into subscribers, and then paying customers.
  4. Last but certainly not least, leveraging evangelists to get them to spread your blog across the web (broadening your reach), across multiple social media platforms.

Doesn’t this sound exciting? More blogging leading to conversion of visitors to ultimately customers, as well as reaching more and more people (potential customers!) across the Internet? Paying customers are simply a blog post away.

Download this FREE eBook and learn how to grow and scale your business blog quickly and efficiently, making the most of your marketing resources.

Click here to download the eBook!

Tags: blogging, inbound marketing, halifax marketing consultant, hubspot

Marketing, smarketing: How well are you doing it?

Posted by Melanie Taljaard on Tue, Jan 21, 2014 @ 10:01 AM

10 Useless Things to Cut From Your Marketing eBook CoverWhen it comes down to the nitty-gritty, Internet marketing can be a pretty daunting task. Social media is essentially free, but the time required to do social media can cost you manpower. In today’s business world, most businesses are found on social media and that’s the first point of contact for many. Social media has become a necessity to run a successful business. At this point, it’s not a matter of if you are on social media; it’s a matter of how well you do on social media. 

In this fast-paced world of digital marketing, and the ever-changing features on social sites like Facebook, Twitter and LinkedIn; it’s hard to keep up. Now, although this has made marketing easier, it has led the way for marketing to be a little disorganized. Are you focusing the right efforts towards the right things, to target the right people? As the marketing tools have changed, so has the way we need to go about marketing. Many businesses are still implementing old practices that are hogging resources and not yielding the best market-driven results.

Let’s bring it back to the basics. We want to concentrate our efforts to one specific, overseeing objective: We want to turn prospects to visitors, visitors to leads, and leads to customers. By starting with social media, we can lure in our prospects and begin the conversion process. So, what do we need to do? 

Blog! Call-to-action! Social posts!

By blogging, posting on social media outlets, and interacting online with your publics and like organizations, you will be able to build new and nurture existing relationships. Knowing how to do it properly will save you time and money, and even make you more! With this new guide, 10 Useless Things to Cut From Your Marketing, you will learn ten things a lot of marketers do while marketing that are now outdated tasks, serving no value to their business.

In this informative FREE eBook from More in Store Marketing Solutions, you’ll learn about cutting on-page search engine optimization and focusing on keywords, links, user experience and conversions. You’ll learn about blogging and creating exceptional marketing offers and converting those leads from your website to customers. You know, 92 per cent of businesses that blog on a daily business have acquired customers from it. I’m part of those businesses! It’s worked for me; let’s make it work for you! Learning how to deliver the right content to the right people will lead you to smart marketing, or, “smarketing.”

Download this FREE informative eBook from More in Store Marketing Solutions today! Click below.

Click here to download the eBook!

Tags: inbound marketing, blogging, internet marketing, website marketing, halifax marketing consultant, lead generation, online marketing

Effective Facebook Fanpage Download Fully Updated for 2014

Posted by Melanie Taljaard on Fri, Jan 17, 2014 @ 16:01 PM

Did you set a business resolution with the New Year upon us? 


We are two weeks into 2014, behavioral experts say it takes three weeks of an activity to become a habit, so if you’ve made changes to your marketing at the beginning of the year, you should be well on your way to creating some sustainable new practices.

Facebook Fanpage eBook Cover 2014Despite the best New Year’s resolutions, reality would have it; most of the successful entrepreneurs I work with do not have the time to devote to their marketing efforts.  It’s not that marketing isn’t important to them; it’s rather they understand the value of working with an expert to achieve their marketing goals that otherwise may only receive sporadic attention.  

If you are active in social media, you know that the platforms area always changing.  Take for example cover photos. When Facebook first launched cover photos, there were many restrictions on what businesses could put on them.  Those restrictions have been lifted, but have you had a chance to update your cover photo—giving it the attention it deserves?  Are you up to date on what makes an effective cover photo while following Facebook guidelines? 

Last year one of the most popular downloads from my website was Creating an Effective Facebook Fanpage.  This guide helped many businesses enhance their Facebook Fanpages and helped others to realize that they’d rather outsource their social media presence to an expert. 

If you are not using social media or Facebook as a part of your marketing mix, it’s time to put these vital tools to work for you.  Need to be convinced or to convince somebody else (like your boss)? This guide also has lots of great stats on the merit of Facebook for marketing your business. Here is a sneak peak of just two:

  • It’s vital for businesses to have a Facebook presence as 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO)
  • 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)

With more than 1.19 billion active monthly users, Facebook has become the new word of mouth (or perhaps words of mouse).  Done right, Facebook makes it easy for others to learn about your brand and for people to tell their friends about you.  Chances are, your best clients’ friends would likely also make amazing clients for you. 

This important marketing platform cannot be left to chance.  Just because the boss’ teenage daughter is always on social media, doesn’t mean she is equipped to create and manage an effective Facebook Fanpage.  Many small business owners are tempted to delegate social media to the person ‘who is on social media’.  While being on Facebook may give you the comfort of how the tool works, Business Fanpages have many unique features and apps. Understanding the nuances of a Facebook Fanpage and the special features to market your business on Facebook can set you apart and create a wonderful online presence for your prospects and customers alike. 

A lot has changed since I first launched the Creating an Effective Facebook Fanpage – Edgerank is no longer, and you’ll find the info now under Facebook’s Algorithm.  Many marketers have been noticing a decline in the reach they can achieve following Facebook’s changes.  Understanding Story Bumping and Last Actor sheds light on how Facebook chooses to serve up content and how you understanding these recent changes will allow you to make the most of every post you publish.  

Even if enhancing your Facebook Fanpage isn’t on your list of marketing tactics for 2014, take a moment and download this free eBook. I’m sure you’ll see the benefit of Facebook Fanpages working for YOUR business.

Click here to download the eBook!

Tags: social media marketing, social media tips, blogging, inbound marketing, facebook marketing tips, internet marketing, halifax marketing consultant, lead generation, online marketing, hubspot halifax

What has social media done for you lately?

Posted by Melanie Taljaard on Wed, Jun 12, 2013 @ 13:06 PM

Facebook, Twitter, YouTube and more are great places to catch up on the latest friend activity, browse photos and connect, but they are also a place to generate leads. 

According to Hubspot (the leading Inbound Marketing tool), 89% of internet users search online before they make a purchase even when that purchase is made at a local store.  This pre-searching is sometimes called Pre-tail, as marketers, we must consider the busy mother who is researching which car to buy at 11 at night or trying to find an easier dinner solution at 3 o’clock in the afternoon. 

Businesses are increasingly devoting a greater percentage of marketing budgets and human capital to social media.  And rightly so, the right social media strategy can help you to be found when prospects go searching.  

Product photos and video, educational content, and client testimonials are popular tweets that might get a share or a LIKE from a customer or fan, but what next, can social media be doing more for your business? 

Social Media must be a part of a well thought out strategy; ideally it should be a key pillar asmarketing funnel part of an Inbound Marketing Strategy.  If you studied marketing you likely remember the marketing funnel.  Elements of the marketing funnel are: awareness, interest, evaluation, commitment and referral.  Social media can help with the top elements, but to generate leads the responsibility falls to the website. 

Once you’ve captured their interest it is time to convert them!  Don’t let another social media visitor come to your site and leave without building rapport, capturing an email or providing them further information or scheduling the next step in the sales process! 

Often businesses feel that they need more web traffic or more social media traffic and in fact the problem isn’t with the volume of traffic, but in the inability to convert the traffic to leads.  Did you know that company who blog get 55% more web traffic than those who don’t, they also get 70% more leads.  That’s another great stat from Hubspot.  But generating a lead from a blog requires a strong call to action and a well optimized landing page.  Something that Hubspot makes very easy with their amazing software.  

More In Store can show you how to optimize your website and convert more leads to customers

Relying on the pillars of Inbound Marketing (Search Marketing, Social Media, Content Marketing and Public Relations), More In Store helps our clients ensure they are found when customers go searching for their product or service.  If you’re interested in learning more about how More In Store can help you to achieve your marketing goals, sign up for a free Inbound Marketing Assessment

Free Inbound  Marketing Assessment

Want to learn more about effective landing pages?  Download our free ebook on How to Optimize Landing Pages. 

Your FREE ebook! Download

Tags: blogging, inbound marketing, halifax marketing consultant, hubspot halifax, HubSpot Tips

Lead Generation Lessons for Online Marketing

Posted by Melanie Taljaard on Thu, Feb 07, 2013 @ 13:02 PM

Canadians spend a considerable and growing amount of time online.  With the wide spread adaption of Smart Phones, many Canadians’ time online starts before they even get out of bed girl on computer in bedand our love for the Internet continues throughout the day, at home and at work and often during the commute between the two. 

It might be the long winters, or the national pastime of keeping tabs on Justin Bieber.  Whatever the reason, Canadians are spending more time online than any other country, including highly wired societies such as China, South Korea and the United States.

Canadians, on average sit in front of their computers for a whopping 45.3 hours a month, taking in content from some 98 websites. The majority of that time is spent on social networking sites such as Facebook. Read more about Canadians use of the Internet here.  

But Canadians aren’t just playing, or looking at friends’ photos online, they are also buying online and doing pre-buying research. Online shopping for the 2012 Holiday Season was expected to represent a 2% increase in sales.

While not all items lend themselves to being sold online, the spectrum of products we are willing to buy online is growing.  Savvy marketers don’t miss any opportunities to serve up a buy now or add to my cart option or the chance to capture my email for future marketing. 

A growing number of visitors to a website may be bragging rights for some marketers, but savvy marketers know that a visit is not enough.  Today’s well optimized websites are designed to capture a lead.

Capturing a lead allows the business to reach out to the once browsing visitor with a series of well thought out and timed offers.  Too many sites let visits come and go without presenting the opportunity to start a dialogue.  It’s kind of like letting hundreds of highly valued customers come and go in a retail store and the sales representative never saying hello, asking if they can help or telling them about the big promotion next week. 

It seems absurd to think a retailer would pass up the opportunity to engage a customer in store, yet many sites don’t take the chance to capture leads and create a plan to engage with prospects and customers.

A website that has evolved from having visitors to capturing and engaging leads  is equipped to build powerful relationships with potential customers and customers alike.  Customer data is powerful, and if you have a website you have the potential to learn a great deal of customer insights and marketing opportunities through proper lead generation. 

The attached ebook has dozens of useful insights collected by Hubspot from more than 4,000 businesses.

Download Now!

Tags: social media marketing, blogging, lead generation, online marketing

Content is key… where to find blog and site content inspiration

Posted by Melanie Taljaard on Wed, Jan 02, 2013 @ 15:01 PM

Looking for inspiration in all the wrong places?  If you’re a blogger, you likely know the value of blogging.  HubSpot research indicates companies that blog generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than companies that don’t blog.

Yet if you’re a blogger (or considering getting into blogging), you likely know that sometimes its isn’t so easy to come up with content. 

idea generation

I find it helpful to keep a list of future topics (Evernote is so helpful for this), I also tend to write several entries at once.  The process of writing a blog entry almost always fuels future topics, and quite often one topic is best addressed with a series of shorter entries.

Last week I topped up my list of future ideas by addressing a group of entrepreneurs at our local business association.  I spoke about Social Media MUSTS for entrepreneurs.  I always leave time for questions at the end of a session – I love to know what people are wondering or where they get stuck.  The questions provided a plethora of future blog ideas. 

Each of the questions asked at this session will make a great blog entry.  Chances are if one entrepreneur has a question, it has crossed the mind of others.  Do you pay attention to the questions that are being asked by prospects and new clients?  

On this occasion I only had 30 minutes to speak about social media – not a lot of time to cover such a vast topic.  Attendees feedback showed that they were inspired, learned lots and were motivate to get more involved in social media.  While the session was of value to participants, their questions were just as valuable to me.  They wanted to know:

  • Should we outsource our social media efforts or keep them in house?
  • If you have a limited budget and resources and you can only focus on your website OR social media, which is more important?
  • What is the difference between reach and influence?

I’ll answer these questions in upcoming blog posts, in the meantime; feel free to download a copy of the presentation Social Media MUSTS for entrepreneurs.  Whether your just about to jump into social media or been at it for a while, this top ten list is full or resources and things to think about for social media campaign. 

And if you have a social media question you’d like to answer here, please send it along.

Download Now! 

 

Tags: social media marketing, social media tips, blogging, inbound marketing