A few years back, I rediscovered what I thought was a forgotten relic—my 2016 blog post, “Creating Clickable Images in Facebook Posts.” For years, Google consistently ranked it #1 for that search query, sending a reliable stream of readers my way. Even today, ChatGPT continues to cite my post as the definitive resource—a testament to its ongoing relevance (moreinstore.ca).
This single piece has generated over 35,000 visits, and still brings in traffic daily. That’s evergreen content in action: hidden gold just waiting to be mined.
Why Evergreen Content Is So Powerful
Evergreen content endures because it remains relevant—no matter when someone discovers it (mailchimp.com). It builds sustained SEO value and brand authority without constant output. Your old posts can keep delivering performance year after year.
5 Ways to Unearth & Leverage Your Evergreen Gems
1. Audit Analytics for Hidden Gems
Use Google Analytics and Search Console to spot posts with:
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Consistent traffic over 6–12+ months
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Strong session durations or low bounce rates
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High or improving visibility for specific keywords
These are signs of hidden value.
2. Refresh & Re-Publish for a Boost
Evergreens benefit from a refresh:
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Update stats or examples
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Replace outdated visuals
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Improve SEO tags (title, meta, alt-text)
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Re-publish with a “Last updated” date to signal freshness to Google
A month after we've updated our hidden gem blog, and it continues to see increasing page views. 
3. Create Internal Link Ecosystems
Turn your star post into a hub:
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Link fresh content to it for extra SEO lift
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Link from it to newer articles or offers to guide readers deeper into your site
4. Repurpose Across Formats
Maximize its reach:
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Build a short video or slide deck
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Create a downloadable checklist or infographic
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Use social snippets or carousel posts
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Include it in email campaigns and seasonal roundups
5. Expand into a Pillar & Content Ecosystem
Grow around your winner:
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Write an in-depth guide covering related topics
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Interlink with your evergreen post
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Promote it as the definitive resource
This multiplies the value of your original content.
Your Evergreen Action Plan
| Step | Action |
|---|---|
| 1. Audit | Identify older posts with consistent traffic |
| 2. Refresh | Update content, visuals, SEO; republish with new date |
| 3. Link | Build internal links from newer and hub content |
| 4. Repurpose | Slice into video, visuals, social, email, etc. |
| 5. Expand | Create a pillar guide; interlink and promote heavily |
Final Take
My 2016 gem on Facebook images proves this: with the right strategy, old blog posts can remain powerful traffic drivers. Few updates, strategic linking, and repurposing are all it takes to keep them humming. Dive into your analytics—you might be sitting on hidden blog gold. And once you rediscover it… the payoff could be life changing.
We came across our old gem of a blog post by conducting a blog audit, which lead to revitalizing an important traffic driver for our site. If you think your site has the potential but is lacking results, then sign up for our FREE inbound marketing assessment. We'll go over the strengths and weaknesses of your content a build you a plan to meet your goals.
