Marketing Moxie Blog

Creating Clickable images in Facebook Posts

Posted by Melanie Taljaard on Mon, Dec 19, 2016 @ 07:12 AM

clickable-logo6-134155-edited.pngCreating clickable images on your Facebook page is a great way of directing traffic to your website, blog or other social media accounts. The good news is that this is very easy to do and requires no specialized tools or skills.

All you need to create clickable images is the URL you want to link to and the images you want to turn into clickable links. If the images are already available on your website or blog, it’s even simpler.

Below are 3 easy steps to enhance you Facebook page:

1. Adding Clickable Images

Copy the URL you want to link the images to into your post. All of the valid images on the page will then automatically appear in the post. If there is more than one image on the website page, you will see arrows to the left and right allowing you to scroll through the images.

If you want to include all of these images in your post just delete the link at the top and hit publish. Viewers can also scroll through the images and each will link back to your website. (Please note that not all images on websites are valid and will appear in the post. If the image you want to use does not appear, please see step number 3).

2. Choosing Images

If you only want to include one of the images from the linked address with your post, it’s just as simple. After you’ve copied the URL into your post you will notice smaller numbered boxes with duplicates images beneath the larger images. Click on the pictures you don’t want to include and the numbers in the boxes will disappear until you are left with just one numbered box.

This is the clickable image that will appear with your post. Again, you just need to delete the URL at the top and publish. Depending on the size of the singe image it will sometimes appear as a smaller image next to text from the website or a large image with text underneath.

Alternatively, you can click on the boxes to change the order in which multiple images appear.

3. Using Other Images

Sometimes you will want to add different clickable images to those that are available on your website, blog or the site you’re linking to. This is also quite easy to do. Next to the numbered boxes at the bottom of your post will notice a blank box with a cross in it. When you click on this box it will allow you to select another image to upload.

Each time you upload an image another blank box will appear to add more images. You can then choose which images you want to use and the order you want them to appear.

Clickable images are excellent for creating interest and fostering interaction. This user-friendly feature is very helpful in directing the right kind of traffic away from Facebook and towards your website or blog where brand awareness is developed and sales are made.

Your Guide -- How to attract customers with Facebook 

Effective Facebook Fanpage download

Tags: facebook marketing tips

How Long does it Take Inbound Marketing to Pay off

Posted by Melanie Taljaard on Wed, Dec 07, 2016 @ 12:12 PM

Marketing has always been an extremely important component of a lasting business, both online and offline. You must always be searching for the most effective ways to attract new customers and retain current ones. Unless you gain a spot on "Ellen" you'll probably always need to plan for to opportunities to market your business. That's where inbound marketing comes in.

What is inbound marketing

Strategic Inbound marketing powered by HubSpot, is a way of attracting leads and customers to your business, rather than you constantly prospecting and trying to bring customers to you. But like all marketing efforts, inbound marketing takes time to see results. It's natural to want to see results right away, no matter what your approach to marketing. The question is, how long do you have to wait before your inbound marketing efforts pay off?

How long before you see results?

If you're wanting to hear, 'right away' you're in for a disappointment. All marketing methods take time to pay off, and inbound marketing is no exception. The good news is you will likely see results faster than traditional methods. Like anything else, you get out what you put in. So, the more effort you put into an inbound marketing method, the faster you'll gain more leads and ultimately, more sales.

Let's look at some statistics, published by Hubspot:

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 On average, businesses using Inbound Marketing saw more than 4 times more visitors per month over a year than with traditional marketing methods. More than 72% of business owners saw an increase in sales over one year.

The true advantage of an inbound marketing strategies is that it is based on a solid SEO strategies and work on SEO pays dividends in the long run. With PPC (pay per click) marketing, you can get your site on the first page of Google, and get more social media fans and followers; but as soon as you drop the ads or stop paying for PPC you will quickly sink back down to the bottom. With inbound marketing techniques, you have a solid SEO campaign that will put you on top and keep you there.

So, the answer to the questions, "How long does it take for inbound marketing to pay off?" is a tough one to answer; but, it will pay off much more quickly than any other marketing method - period.

Free Inbound  Marketing Assessment

Tags: inbound marketing

What's in a Certification?

Posted by Melanie Taljaard on Thu, Nov 03, 2016 @ 08:11 AM

How Does Certification Help the Client?

Marketing is important, so much so that businesses need to exercise considerable care in making sure that their chosen marketers possess both the expertise and the experience needed to market their products and services in an efficient and effective manner. However, choosing a capable marketer is much easier said than done, though there are various methods that businesses can use to narrow their options.

For example, the right certification from the right organization can be useful for separating capable marketers from their not-so-capable counterparts. After all, so long as the organization can be trusted, certification means that the certificate-holder has met all of its standards to be considered capable of performing in their chosen field. Given the importance of marketing, it should come as no surprise to learn that there are a wide range of organizations offering a wide range of marketing certificates.

What Is HubSpot Certification?

HubSpot_Certification_badge_with_banner-1.pngOne example of such organizations is HubSpot, which is best known for a software platform that powers inbound marketing in all of its forms, which range from blogs and social media profiles to optimizing websites for the search engines. Hubspot is the undisputed leader in Inbound Marketing which is why Hubspot also offers a number of certifications for the field:

Inbound Certification

Like its name suggests, Inbound Certification serves as an introduction to inbound marketing as well as a simple and straightforward primer for the fundamentals of the concept. It covers things such as creating good content, creating good landing pages, and nurturing leads. Inbound Certification is a fairly easily achieved certification but it provides certificate-holders with a firm foundation to build on.

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In contrast to Inbound Certification, HubSpot Certification focuses more on Hubspot's software platform, passing on best practices as well as explaining how each of those best practices fit into inbound marketing. This means that its certificate-holders can be expected to not just know how inbound marketing should be done but also how the software platform should be used as an integral part of a business's inbound marketing.

HubSpot Partner Certification

If HubSpot Certification focuses on how Hubspot should be used, HubSpot Partner Certification focuses on how HubSpot should be used for the sake of the client. As a result, it includes topics such as package services, price services, provide services, and ensure excellent results as measured using quantifiable metrics. In other words, certificate-holders can be expected to know how to ensure client satisfaction in the course of assisting them with their inbound marketing.

Get in Touch

Summed up, if businesses want a capable marketer that takes the time and effort needed to keep their skills up-to-date, a good choice would be someone who has received all three certifications from HubSpot. After all, inbound marketing is a fast-paced field, meaning that those who refuse to keep up will be left behind.

While these certifications may not appear as acronyms on my business card and are no replacement for my Bachelor of Public Relations or Masters in Business Administration, they do demonstrate may commitment to Inbound Marketing and Hubspot.  

The Ultimate Guide to Hiring and Inbound Marketing Agency

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Tags: certification, personal branding

Difference Between LinkedIn's Share an Update and Publish a post

Posted by Melanie Tajaard on Thu, Mar 10, 2016 @ 08:03 AM

linkedin-logo-square2-purple.pngLinkedIn is one of the most powerful, yet undervalued online marketing resources. Most people tend to gravitate
 toward Facebook and Twitter, and while those are great for getting results, LinkedIn can garner even more results. Because it's not used as much for marketing, there is some confusion as to how to market on LinkedIn effectively. One of the biggest sources of confusion is the difference between 'Share an Update' and 'Publish a Post'.

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Share an Update

Generally, this is for used for short, simple messages. For example, if you wanted to share a link with a brief commentary, you would use this option. You can also upload photos here as well. When you do this, a thumbnail of the image will appear below the text box. This is the ideal option when you want to share relevant stories, video or photos with your connections.

Publish a Post

This option is for longer posts. Here you can put a couple of paragraphs, or even write a full blog post. It still shares your post with all of your connections when you publish, just like the share an update option does. It also sends a notification to all of your connections to notify them that you've published a new post. You can embed video and photos with this option as well.

Generally, you only want to use the post option if you have more than a few sentences to share. Be careful that you are not sending too much, either via the share or the post feature, as your connections may get a little tired of hearing from you, even if you having something relevant to say.

A longer post can be beneficial, though, to influence your followers and help get you viewed as an expert in your industry.  The publish a post feature also has a few marketing advantages -- like a headline and the ability to TAG the post with relevant keywords.

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If you're not sure of what to post or how often, use the "Pulse" feature in LinkedIn, to follow posters and get an idea of their posting style and frequency.

The other major different is a post that is shared shows up in your followers notifications...

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LinkedIn has the potential to catapult your business to the next level, if you understand the features and market properly. Don't ignore this invaluable resource.  Ready to put LinkedIn to work for you?  Download these free resources.

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Tags: linkedin

We need to talk more about price.

Posted by Melanie Tajaard on Tue, Mar 01, 2016 @ 10:03 AM

 Take a look at your website. How many pages do your potential customers need to click through before they find 

price-tag.jpgout how much you charge for what you do?

There's no right answer to this question - there's a valid argument for putting pricing information in various places on a website. However, if the answer is that the customer cannot find any pricing information at all, there may be a problem.

There's nothing more frustrating than searching for a price. Everyone's found themselves clicking through FAQs and 'About Us' pages hunting for some mention of cost. Everyone remembers giving up when the information remains elusive after a few clicks too!

The unfortunate truth is that customers probably won't bother searching through a website if it's difficult for them to find out this crucial information. Why would they when there's always countless other sites that provide the same products or services alongside specific details?

People want answers when they're surfing the web. Even if they're just browsing or following an enticing social media ad, they'll never consider using your services if they don't have at least a ballpark figure attached to you in their heads.

Here are some strategies for presenting your pricing information. Every business and every site is different, so these might not be right for you, but they represent a few simple and effective options.

  1. Price on the Home Page

This might seem a bit upfront, but for some businesses this is ideal. How many websites that you use regularly have their prices in huge type and garish colours on their homepage? It's not the right technique for everyone, but if low price is a part of your USP then you'd be missing a trick not to advertise this on your primary landing page.

If you know that you're on the lower end of the price spectrum for your product or service then this is a great strategy, but it also works if you're promoting honesty as part of your core values. Putting a price, even if it's a starting price, out there before the customer knows your company intimately makes you seem upfront and open.

  1. Price on a Dedicated Page

For more complex services or multiple options it can be good to have a dedicated pricing page. PDFs of full price lists should be available, but there's nothing wrong with listing a handful of your most popular options to give a sense of your cost-range.

This can act as a menu of what you offer, which gives you an excellent opportunity to upsell by offering packages.

  1. Price Behind a Form

This can be polarising, so it depends on your service. If everything you do is highly bespoke, then it's OK to require potential customers to fill in a simple form to get personalised pricing estimates or an analysis of what you can do for them. Also: an email list is a mighty advertising weapon, so this option can have multiple upsides.

Having said this, some casual browsers would rather not have direct contact with a human representative before they know if they're able to afford services or not, so it's still a good idea to give some sense of scale with a 'starting from' price list.

There are as many web marketing solutions as there are businesses, so the right answer for your site may be a combination of these or something completely different.  The important thing is that you think about what your customers want from you and you deliever on that.  If you are ready to take your marketing to the next level, connect with me.

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Tags: marketing roi, Marketing planning

Inbound Marketing Rocks

Posted by Melanie Tajaard on Tue, Dec 29, 2015 @ 10:12 AM

Before there was inbound marketing, there was outbound marketing. The latter included cold calling, direct mail inbound-marketing-a-love-story-31-638.jpgand email blasts but these repelled rather than attracted customers. So brands sought out to related to consumers in a meaningful way and that was by creating content that was relevant, accurate and interesting.

In an era dominated by search engine use, pushing e-mails and messages the same old way will not cut it. There are three critical components of inbound marketing. They are SEO, content and social media. The three elements should be managed together as a comprehensive three-pronged approach. If well implemented, it can be very effective in drawing in customers.

SEO
Search engine optimization or SEO coordinates content with on and off SEO. This is achieved using a number of different methods including image names, site maps, alt text, meta data, html tags and content. This is easier to implement with platforms that are compliant with Web 2.0 platforms such as WordPress.

In putting out SEO content out there, it is important to realize that there are rules and regulations to be followed. Search engine giant Google leads and others follow so one must play by their rules. One reason Google stays at the top is because they go all out to ensure those who use their services only find relevant information. Overstuffing content with keywords can lead to a website getting penalized, including relegating such content to the bottom of the pile meaning browsers will never find it.

Content
Search engines thrive on content. The days of searching in the Yellow Pages are long gone; today, it's all about the internet. Being the website where browsers find the content they are looking for is what sets apart one website from another. Content must be relevant, current, easy to understand and interesting. Websites that often refresh their content often have higher rankings than those that don't. Things are always changing and content should be refreshed to reflect this. Content may be great but it it is old, it's not any good.

It takes the form of blogs, articles, podcasts, e-books, videos, white papers, listings. This should then be promoted through online marketing campaigns, integrated branding, lead capture campaigns and website development.

Social Media
Social media tools have become the means people and businesses use to keep in touch and to share what is happening around them. Facebook, Tweeter, LinkedIn, YouTube and other social media tools are being used to reach people all over the world.

Apart from unlimited reach, these tools are also ideal because they generate responses very quickly. A single tweet or Facebook posting can create a buzz very fast. These tools are also very inexpensive to use as a means of promoting a business and they give unlimited reach as they can be seen all around the world.

All together now

Just having these accounts is not enough though. They need to be synchronized, optimized and used effectively in a strategy that will ensure that one garners and holds the attention of browser so that traffic is continuously generated. The focus should be on capturing and retaining the attention of potential customers through the social media that they frequently use.

The three critical elements of inbound marketing should be viewed as a road map which if well laid out, will lead browsers to the intended destination of your website. There are 250 million websites worldwide and counting. These three elements must strategically be put to the best use possible to make your website stand out from all the others that competing for the attention of the same customers.

Ready to learn more about what Inbound Marketing can do for you?

Connect with Me!

Tags: inbound marketing

Automate your Marketing -- what you need to know

Posted by Melanie Tajaard on Sat, Nov 28, 2015 @ 17:11 PM

Running a successful small business is a dream for many individuals. The dream often involves visions of happy customers returning time and again and new customers streaming through the door. However, the reality often involves long hours spent over marketing plans and deciding on how best to reach continually elusive new customers. It is possible to reconcile these two images, however, and the key lies in automation.

What is automated marketing?

marketing-automation.jpg

Far from taking control away from the small business owners, automated marketing improves their control over the business and the direction it takes. It also allows small business owners to free up much needed time to concentrate on other important aspects of their businesses by providing the right tools and support to ensure that business marketing efforts are reaching the right audience, at the right time, at the right place.

How does it work?

As with any businesses marketing, automation starts with goals. Marketing automation services, such as those provided by HubSpot, take those goals and build upon them to nurture leads. The process involves more than just sending automated, yet personalised, emails to prospective customers; it also provides businesses with information and feedback, including internal notifications, lead scoring, and personalized website content. By having all of this processes running smoothly in the background, business owners are able to see the whole picture, rather than being bogged down in the small details.

Is it enough?

If the business owner has a good grasp on the goals, the customer segment, and the ever-changing world in which both the business and the customer are operating, then possibly automated marketing is enough on its own. However, no business can ever have too much support and having a guiding hand to support growing new campaigns, setting new goals, and redefining customer segments is a definite benefit.

The key is to utilise services specialising in the areas where the small business owner may not have enough knowledge, or may not even realise are essential. Something as simple as providing a business with a presence audit, an in-depth look at how the business and its brand are perceived, can make a huge difference to customer retention.

Involving other channels

Simply automating existing marketing channels may not be enough to gain the most out of services such as those offered by HubSpot, but knowing which new channels to open into is a daunting task. Using too many, or too few, or worse still ignoring the one channel where the business audience segment is found, can make even an automated marketing service pointless. Knowing which channels, including social media platforms, email, blogs, and websites to use is crucial. However, it is not just about the audience, it is also about the business's budget, future goals, and time needed to investigate this thoroughly. Support in researching channels, the best times to publish content, and the best types of content to place is essential if the automated marketing workflow is to work effectively and cost-efficiently.

Putting it all together

Take the time to learn and increase business knowledge by taking on training opportunities and consider mentoring and partnership opportunities. Consider bringing on an expert who can guide the business through the planning and evaluation stages, and take advantage of full market automation services.

Businesses vary in their support needs just as much as they vary in the goals and plans that are the basis of their marketing. Finding the support that understands this, and provides exactly what the business needs is always the first and most important step. It's never too late, or too early to ask for help!

Think you could benefit from Marketing Support? Let’s start the conversation.

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Keep Going to Get the Sale

Posted by Melanie Tajaard on Thu, Oct 29, 2015 @ 06:10 AM

Among the many talented speakers I enjoyed at Inbound15, I was inspired by Jenifer Kern, Jennifer is the VP of 

Marketing at Celerity. Jennifer spoke about how to get your Sales team Jazzed about Inbound Marketing. She shared her discovery, that for one client, it takes 14 piece of content to convert them. I am struck by this comment on a few levels. 

First, that she knows it is 14 pieces of content to convert, not 12-15 pieces or about a dozen pieces, but exactly 14 pieces. The power of this prospect insight is amazing. 

Such knowledge would fuel you to keep going when it didn't seem worthwhile to persist. It would let you know its ok to label a prospect a tire kicker if they are well past that number and still not signing up – know how your customers behaves and the details on your sales cycle is every marketers dream come true. 

The other part of this insight that stuck with me—14 pieces of content, wow, that’s a lot of content. I am sure without the understanding of the sales cycle it would be tempting to give up on prospects at offer 8 or 9 or 12. Yet Jennifer’s crew kept on delivering until they found their magic numbers.

Now in sense 14 pieces of content is a lot – a lot of work to create. But imagine selling to these prospects without inbound marketing. Just think how many meetings or presentations and follow ups would be required if the prospects needs were not immediately being met by the right inbound marketing strategy powered by Hubspot.

Suddenly creating content that serves all your prospects seem way more efficient than having the sales team working each lead. And sure your sales team still needs to follow up and close the sale but the insights and support from Inbound Marketing is hugely helpful.

The magic of inbound marketing goes beyond that! Not only is the process efficient for the company—it is selling to the prospect exactly how they want to buy on their terms.

The content that prospects interact with meets their needs as they arise and it is targeted to them—where they are in the sales process. Ready to put Hubspot to work for you? Did you know I offer a free Inbound Marketing Assessment.

Free Inbound  Marketing Assessment

Tags: hubspot

Hubspot – I thought it was a marketing tool

Posted by Melanie Tajaard on Wed, Oct 21, 2015 @ 19:10 PM

Last month, I spent several days learning the latest features an d product upgrades from Hubspot.  I also heard countless case studies and tips on how to put this powerful tool to work for my business and my clients’ businesses. 

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Inbound15 was amazing! I felt inspired, motivated, and equipped to do even more effective marketing this year.  I have literally pages of notes, folders of downloads, and several action items on my to-do list.  While I am confident I will get to them all, I am focused on several high-level observations I made at Inbound - and how those observations will impact the marketing that I do.

The biggest paradigm change for me was this: there is something Hubspot supports better than marketing!  Any marketing department can benefit from using Hubspot, but it is the sales team who stands to gain the most benefit from Hubspot. 

I struggled with this statement. On one hand, I couldn’t agree more - and yet I want Hubspot to be all about Marketing. 

I think there is a sentiment by marketers that marketing is sexier - and I am guilty of subscribing to this thought as well.  When I finished my degree, I wanted a marketing position. Finding marketing positions few and far between, I started my career in sales. I felt my sales position just wasn’t as cool as a marketing position.  Today I know any strong business leader appreciates that the sales team is the lifeblood of an organization.  In tough times, marketing budgets are often cut, but not so in sales—wise leaders know they need their sales team out there to bring in the new contract.

Despite my early perceptions of my sales position, I thrived in sales.  I learned how to really listen to prospects, I learned you get a lot of “nos” for every “yes”, and that persistence and trust is what really closes the sale. It’s hard to put yourself out there in sales, but I believe more marketers should get close to the prospects and spend time with the sales team.  In fact, running a small business and working for many small businesses, I know marketing and sales have to get close – and for these small businesses they are often one in the same. 

Hubspot gets the necessity of sales and marketing working in tandem.  As the top Inbound Marketing software, Hubspot knows that in growing organizations sales and marketing align and work together.  I love the way that Hubspot is a cutting edge marketing tool AND a sales tool - and their technology and teaching marry these two growth catalysts that every organization needs to thrive and grow. 

While sales and marketing are like cousins or siblings, a true professional knows there is differences in the skill Screen_Shot_2015-10-16_at_7.39.21_PMset required to be an excellent sale professional or marketer. Sales and Marketing professionals also tend to be quite passionate about their chosen profession, having more strength in one field.  

With Hubspot supporting both sales and marketing so well, it is the ideal tool to bridge the gap and to support the weaker side.  The marketing who isn’t as strong in sales will love the built-in tools that support sales and the vice versa.

If you think Hubspot is a marketing tool only, think again.  Start learning about how sales teams are benefiting from this amazing tool as well.

Ready to put Hubspot to work for you and for your sales and marketing team?  Did you know we offer a Free Inbound Marketing Assessment.?

Free Inbound  Marketing Assessment

Hubspot is a little like going to the gym

Posted by Melanie Taljaard on Sat, Oct 17, 2015 @ 08:10 AM

While this statement rang true for me, it also scares me just a little bit.  And if Hubspot is a little like going to the gym, as my Hubspot Academy instructor, Isaac Moche told me at Inbound last month, then Inbound (the Inbound Marketing Conference put on by Hubspot) was our New Year’s Day.

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Hubspot can do wonders for your marketing as the gym can do for your body – but only if you use it regularly. Following this analogy, Inbound is like January at the gym.  Inbound is the largest marketing conference on the planet, with more than 14,000 people attending.  Inbound felt like a crowded gym in January, with some learning sessions filling up 30 minutes before they started. 

Of the 14,000 attendees, I wonder how many will be motivated to stick with Hubspot after the sessions notes are buried in files and the regular daily to-do list commands these marketers’ attention.  

I’ve blogged about it before – the most effective Marketing isn’t always sexy.   The biggest downfall of many entrepreneurs -- and even some marketers -- is to move on before the marketing has had a chance to do its work or they change up marketing too quickly because they are tired of it.  It doesn’t matter if you are tired of your marketing - what matters is if your marketing is effective with your clients and prospects.

Steven Pressfield captured it well in his short and poignant book, Do the Work. The value in marketing is often found by carrying  on – blogging, sending the newsletters, creating the right content, and giving prospects what they need as they move through the decision making process.

Hubspot is powerful software that enables you to create, track, and evaluate Inbound Marketing from a lead’s first interaction with your site until they convert to a customer.

But Hubspot is just the software. Its effectiveness is tied to the Inbound Strategy, plan, execution, and follow-through. Hubspot is the gym equipment, if you like.  Seeing results requires daily attention.  Hubspot’s independent research claims Inbound Marketing has the most effective ROI. But Hubspot also tells you that realizing positive ROI and seeing the leads roll in requires about 10 hours a week of dedicated work. Sounds sort of like a good amount of time to dedicated to the gym too.

The good news is, unlike going to the gym, you can outsource your marketing if doing it in house just isn’t working.  Maybe it's time we chat.  

Free Inbound  Marketing Assessment

Tags: HubSpot Tips