Marketing Moxie Blog

Canva: The Social Media Secret Weapon

Posted by Melanie Tajaard on Sun, Oct 14, 2018 @ 07:10 AM

Why I love canva- smallerSocial media has become a very visual marketing tool. According to Hubspot, 80% of marketers are using visual assets in their social media marketing. This means marketers have to produce graphics that are not only eye-catching and relevant, but also on brand. They also have to ensure these images are optimized for each specific social network. Graphic design can be a time-consuming and overwhelming endeavor, but thankfully online graphic design programs, such as Canva can help designers and non-designers alike easily produce attractive graphics for both web and print media.

Canva has a free version that allows marketers to use their simple drag and drop editor as well as create two folders to organize designs, have access to thousands of templates, get 1GB of storage for photos and assets, as well as access to photos starting at $1 each. The free version of Canva is a great starting point for marketers wanting to ensure the tool is right for them.

Once you start using Canva, you will quickly find yourself wanting to upgrade to Canva for Work – the paid version of Canva. Starting at $12.95 per month, the paid version of Canva is ideal to not only collaborate with team members, but also to keep your graphics organized either by client or brand. 

Canva for Work sets a team up for success by offering unlimited folders for designs, so you can separate images for specific campaigns, as well as offering the ability to upload custom fonts for your brand, save logos, set colour palettes and save templates accessible by everyone on a team. This enables everyone on a team to create graphics with a consistent look and feel.

One of my favourite features of Canva for Work is the ability to resize designs into set dimensions based on a social network i.e., Instagram, Facebook and Twitter at the click of a button, as well as resize graphics into custom dimensions. Canva for Work takes the excuses out of not having a well optimized and good looking social profile and marketing! 

If you are looking to improve your social presence, contact More in Store to review your marketing techniques and to gives you a broad-based analysis. We have set up Canva for Work accounts for several clients, including uploading logos, setting up folders, creating samples, and setting brand colours and fonts. More in Store can provide you with the insight to improve your online marketing to keep your brand at the top of customer opinion and drive forward the sales and engagement you require to ensure continued success in business.

Get started by downloading the More in Store social media sizing cheat sheet today!

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Tags: social media tips

Recent LinkedIn changes and how to leveraging your presence

Posted by Melanie Taljaard on Wed, Apr 16, 2014 @ 11:04 AM

Are you leveraging the online networking opportunities with LinkedIn?  In 2012, I blogged about, How to Use LinkedIn to Generate Business Two years on and I still love LinkedIn. Hands down THE social media platform that generates the most leads and business for More in Store. 

Just like the other social media platforms, LinkedIn continues to adapt and evolve their presentation and features.  Most recently, LinkedIn announced that effective on April 14th they will retire the “Products and Services” tab from “Company Pages” and removed from LinkedIn all together.

linked in company pages 

As of April 14th the product and services tab has be deleted, effectively the tab is being replaced by the Showcase Pages.   Showcase pages can be tested out now. 

According to LinkedIn, here are three reasons to use a Showcase Page for your product and/or service content:

  1. ‘Showcase Pages’ were built to enable you to highlight a particular brand or product line.
  2. ‘Showcase pages’ make it easy to build a dedicated community on LinkedIn and start an ongoing conversation about a particular product or brand.
  3. ‘Showcase page’ followers know to expect news about your ‘product or service’ – in fact, they’re looking forward to it! And since Showcase Page updates work just like company updates, they offer all of the benefits detailed above.

I tried out this new feature and created a ‘showcase page’ for my Inbound Marketing Services.  A couple of cool features that I liked about the new ‘Showcase pages’ are…

  1. ‘Showcase pages’ are Indexed and appear when using LinkedIn Search

linkedin showcase pages

This is a wonderful feature that we didn’t see with the ‘Company Page’s Service and Products’ tab.  With the page being index you have the opportunity to gain exposure with non-followers – name your page wisely using highly searched terms to attract prospects. 

 

2. Once your showcase page is set up, you can choose to post to your Company Page, to the Showcase page or to both.  This will ensure the most targeted reach of your updates on LinkedIn.

    showcase page screen shot

    The showcase pages are also more visual than original Company Pages’ Service and Products tab.  The full width image allows you 973 x 330 pixel area to showcase your offering.  Much like other social platforms you’ll need to layout your text around the logo that LinkedIn adds to the bottom left and the follow button they also insert over the full width image. 

    I can see the value of the Showcase pages and will likely create a few more.  Are you putting a LinkedIn Company page to work for you?  Not sure where to get started?  Make tackling this important tactic easy with my free ebook, LinkedIn Company Pages.

    Download Now! 

    And if your personal profile could use a little TLC, I have a free ebook for that too!  Download a copy of Creating an Effective LinkedIn Profile.

    Download Now!

     

     

    Tags: linkedin, social media marketing, social media tips, inbound marketing, content optimization system, online marketing

    Always changing social media and inbound marketing

    Posted by Melanie Taljaard on Fri, Apr 11, 2014 @ 15:04 PM

    Internet and inbound marketing is a constant battle as it is, trying to make sure current and updated content makes it onto sites, social media and other important venues. Not only does it take time to generate these current materials, but it also takes time to learn the social media tools to take advantage of social media and Internet marketing. The problem is, however, that social media is always evolving and changing. Social media giants like Twitter, Facebook and LinkedIn are constantly changing and improving features on their websites. It makes it exhausting for a marketer to keep up on!

    Recently, we published a social media cover cheat sheet as a downloadable resource on our website at More In Store. Less than two weeks have gone by, and there has already been a major change in the way that a social media giant is using cover photos. Now, not only did we think we were up to date and on top of the changes, we figured that this download would prove to be resourceful and current for at least more than a couple weeks. Wrong!

    Twitter logoTwitter is at it again! A major web profile layout redesign for members’ profiles is afoot. With this change, they’re also introducing (as quoted from Twitter’s blog post): 

        • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
        • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
        • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

    With these changes, Twitter is anticipating members will have it “…even easier (and, we think, more fun) to express yourself through a new and improved web profile.” People who register on Twitter for a new account will be automatically introduced to the new profile layout, and existing members will slowly begin to see their profiles changed over in the coming weeks.

    This new profile layout will also boast a larger cover image, which meant our new resource

    Social Media Cheat Sheet Photo

     “2014 Social Media Cover Cheat Sheet” resource is now outdated. Worry not, though! We have created an updated version that is ready for you to download immediately. 

    Click the button below to be taken to the updated 2014 Social Media Cover Cheat Sheet download! There you will find cover photo dimensions for Twitter, but also you’ll find dimensions for Facebook, LinkedIn and Google+ too!

    Click here to download

    We hope you enjoy the new changes to Twitter and with help from this document, create great and effective cover photos for your new profile.

    Want some help? Don’t want to take on this by yourself? Contact us, and we’ll be glad to help you get started with Twitter and their new user profiles. Click below!

    Connect with Me!

    Tags: social media marketing, social media tips, inbound marketing, hubspot halifax, online marketing, twitter tips

    More Marketing Pitfalls

    Posted by Melanie Taljaard on Wed, Apr 02, 2014 @ 09:04 AM

    Effective marketing is an art and a science.  With so many different venues to get your message out, it is crucial that you spend your marketing dollars wisely.  This blog post follows Marketing Pitfalls, and highlights more marketing pitfalls and just like those spring potholes... steer clear of these pitfalls...pot hole two

    1.    Using a website developer that uses aggregate content

    Your company website is one of your most important assets.  Done right, it will be found by a wide spectrum of prospective and current customer alike, and, it will make your business shine, giving prospects and customers the information they need to do business with you, and also tell others about you.

    Creating and maintaining an amazing site requires unique content written specifically for YOU.  Many companies offer to simplify your website creation process by providing turn key templates, including pre-written text.  I see this very commonly in the health sector – websites designed for dentists, physiotherapists, vets etc.  These providers tell you they know your industry and have realized success in your industry in other markets.  While their offer to serve you up pre written content may help you to turn on a live site pronto, you can and should do much better than this.  Your business deserves better than generic content and worse yet, Google doesn’t like duplicate content and your site will not rank as well in Google if you use this approach for a website development. 

    Investing in unique content is always worth the time and money.  Take the time to understand who your target audience is and speak to them in your own words, they’ll appreciate it and you’ll appreciate the higher search rankings by staying away from duplicate content.

    3. Focusing on the wrong social media matrix

    Social media success isn’t defined by the number of LIKEs you have on Facebook, or the number of followers on Twitter. Effective social media marketing is about using social media to grow your business.  You need to get beyond LIKEs and start creating LEADs.  It’s easy to create BUZZ with social media, but the magic happens in the next step – moving prospects down the funnel and converting them to leads and then customers.  Getting from LIKEs to LEADs requires a strategy that helps move people through the sales cycle with effective call to actions, landing pages, conversion forms and more. 

    Consider downloading, Download The Social Media Tune-UP: 3 Step Process to Effective Social Media Accounts.  Enhancing your social media presence will be as easy as 1-2-3 with this free guide. 

    3.    Not setting benchmarks or reviewing your results

    John Wannamaker, a rather famous businessperson from the 1800s used to say, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

    Are your marketing efforts still back in the 1800s?  Technology has made tracking marketing efforts so much easier.  If you don’t have Google Analytics or another web site tracking tool, get it on your website right away.  Google Analytics is a free tool and it can provide you with tremendous marketing insights.  Make sure you are gathering marketing data at every possible point and take the time to analyze the results.  After all, you can’t improve what you don't measure.

    4.    Not defining or poorly defined target audience

    Do you know who your target audience is?  Do you know him or her so well that you have a clear picture of her, do you know demographic and physiographic details?  This great blog article by Hubspot provides details on how to incorporate physiographic into your marketing http://blog.hubspot.com/insiders/marketing-psychographics  Getting clear on your customer will greatly increase the effectiveness of your marketing efforts. 

    5.    Caught in old marketing practices that are eating up your resources?

    Marketing is changing and evolving.  Some tactics like networking and the value of positive customer feedback have stood the test of time and will always be a part of effective marketing in one form or another.  But some practices should be retired.  Maybe it’s a social network that you jumped on sometime ago, but now with your well defined target audience you know your customers aren’t even on that platform. Perhaps you’re churning out meaningless reports just because somebody is used to getting a certain report the old fashion way every Tuesday.  Take the time to review your marketing efforts and ask yourself if each of them are making a difference or are some just being done because that’s the way you’re used to doing it?

    Why not download a copy of our free ebook, 10 Useless Things to Cut From Your Marketing and see what time you could free up for marketing tactics that could positively affect the bottom line.

    Click here to download the eBook! 

    Have you been caught by a marketing pitfall?  Share your experience below in the comments section.  

    Tags: social media marketing, social media tips, marketing roi, Marketing planning, evaluating marketing, website marketing, internet marketing

    Social Media Cover Photo Cheat Sheet Resource

    Posted by Melanie Taljaard on Fri, Mar 28, 2014 @ 12:03 PM

    social nurturing with linkedin twitter facebook google plusVisual content is vital in creating and maintaining your brand image in social media. All social media outlets give their users an area to upload an image that represents them… and in business’ cases, a photo that represents their brand. These images are the first thing a visitor to your business’ social media page will see. 

    Creating a compelling cover image is a key step for any business’ social media strategy. With cover photos on sites like Facebook and Twitter, you’re able to express your brand, create awareness around a new product, or even showcase a major business milestone (like an anniversary). 

    A cover photo must be sized correctly for that space, or you’ll notice some distortions that take away from the overall look.

    If you’ve added content on a cover photo image you’re uploading to social media, you want to make sure that the overall image is the right size. If not, you’ll notice that the cover photo is either resized, warped or cropped and ultimately looks distorted, making whatever you’re trying to show with the cover photo hard to look at. In order to avoid the image distortion when your photo is uploaded, you’ll want to make sure that you create the original image to the correct dimensions for the social media platform.

    For example, if you create a cover photo for Facebook that is 1000 pixels wide by 500 pixels tall, you’ll notice once you upload that cover photo, only half of that photo will be visible. So all of that valuable and important content you placed on that cover photo for your current and prospective customers has been lost.

    With this free guide, you’ll be able to make your cover photos for Facebook, Twitter, LinkedIn and Google+ the correct size, every time.  You’ll learn all of the dimensions, and be able to keep this download on hand for referencing. We encourage you to download it, print it off, and keep it handy to you and anyone else in your business that is responsible for making you look good on social media. 

    Click below to download the free “Social Media Cover Photo Guide” now!

    Click here to download

    Tags: social media tips, inbound marketing, online marketing, internet marketing

    Effective Facebook Fanpage Download Fully Updated for 2014

    Posted by Melanie Taljaard on Fri, Jan 17, 2014 @ 16:01 PM

    Did you set a business resolution with the New Year upon us? 


    We are two weeks into 2014, behavioral experts say it takes three weeks of an activity to become a habit, so if you’ve made changes to your marketing at the beginning of the year, you should be well on your way to creating some sustainable new practices.

    Facebook Fanpage eBook Cover 2014Despite the best New Year’s resolutions, reality would have it; most of the successful entrepreneurs I work with do not have the time to devote to their marketing efforts.  It’s not that marketing isn’t important to them; it’s rather they understand the value of working with an expert to achieve their marketing goals that otherwise may only receive sporadic attention.  

    If you are active in social media, you know that the platforms area always changing.  Take for example cover photos. When Facebook first launched cover photos, there were many restrictions on what businesses could put on them.  Those restrictions have been lifted, but have you had a chance to update your cover photo—giving it the attention it deserves?  Are you up to date on what makes an effective cover photo while following Facebook guidelines? 

    Last year one of the most popular downloads from my website was Creating an Effective Facebook Fanpage.  This guide helped many businesses enhance their Facebook Fanpages and helped others to realize that they’d rather outsource their social media presence to an expert. 

    If you are not using social media or Facebook as a part of your marketing mix, it’s time to put these vital tools to work for you.  Need to be convinced or to convince somebody else (like your boss)? This guide also has lots of great stats on the merit of Facebook for marketing your business. Here is a sneak peak of just two:

    • It’s vital for businesses to have a Facebook presence as 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO)
    • 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)

    With more than 1.19 billion active monthly users, Facebook has become the new word of mouth (or perhaps words of mouse).  Done right, Facebook makes it easy for others to learn about your brand and for people to tell their friends about you.  Chances are, your best clients’ friends would likely also make amazing clients for you. 

    This important marketing platform cannot be left to chance.  Just because the boss’ teenage daughter is always on social media, doesn’t mean she is equipped to create and manage an effective Facebook Fanpage.  Many small business owners are tempted to delegate social media to the person ‘who is on social media’.  While being on Facebook may give you the comfort of how the tool works, Business Fanpages have many unique features and apps. Understanding the nuances of a Facebook Fanpage and the special features to market your business on Facebook can set you apart and create a wonderful online presence for your prospects and customers alike. 

    A lot has changed since I first launched the Creating an Effective Facebook Fanpage – Edgerank is no longer, and you’ll find the info now under Facebook’s Algorithm.  Many marketers have been noticing a decline in the reach they can achieve following Facebook’s changes.  Understanding Story Bumping and Last Actor sheds light on how Facebook chooses to serve up content and how you understanding these recent changes will allow you to make the most of every post you publish.  

    Even if enhancing your Facebook Fanpage isn’t on your list of marketing tactics for 2014, take a moment and download this free eBook. I’m sure you’ll see the benefit of Facebook Fanpages working for YOUR business.

    Click here to download the eBook!

    Tags: social media marketing, social media tips, inbound marketing, facebook marketing tips, hubspot halifax, halifax marketing consultant, online marketing, internet marketing, lead generation, blogging

    Is PR Dead with all this Online Marketing

    Posted by Melanie Taljaard on Tue, Jan 15, 2013 @ 07:01 AM

    Video killed the radio song?  Well not really.  And just like the radio song, PR is alive and well.  But I do sometimes get asked where public relations all fits in with so many new technologies changing the communications and marketing landscape.

    I feel equipped to answer this question because over the years, my own passion between PR and Marketing and has been a bit like a teeter totter. 

    PR and Marketing

    My under grad degree is in public relations, but for more than a dozen years I worked in corporate marketing and advertising and completed my MBA in Marketing at the same time.

    Now as an independent marketing consultant, I get to draw on both skill sets.  And I often get to choose the type of projects (marketing or PR) that I work on.  More and more, I find myself drawn to the media relations or publicity work.  I find the publicity work incredibly exciting and rewarding.  Maybe it’s because after 15 years of working in this market I have established relationships with local journalists and media outlets. 

    Perhaps the reason I find myself doing more and more PR work is because of the type of clients I work with.  They have amazing stories to tell.  I tend to work with trail blazing entrepreneurs who are the leaders in their sectors.  They are doing things differently—creating media worthy stories on a regular basis.  

    Generating publicity is hugely rewarding because it is easy to track the effectiveness of your PR efforts.  Seeing your business story in print or on the evening news is a rewarding and tangible outcome, not to mention highly valued exposure.  Publicity is considered to be valued 3-5 times the ad rate of the media outlet.  So a three minute news story would be valued at $36,000 - $60,000 if the 30 sec commercial rate is $2000. 

    So does that flip the teeter totter in favour of public relations? 

    public relations and marketing

    Well yes and no.  The evolution of social media and online marketing in general has made the web such an exciting place to share messages with target audiences.  Correctly built websites allow two way communication between corporations and their target audience (something unheard of a decade ago).  

    The news piece realized from publicity efforts becomes an excellent communication piece to circulate in social media – post the news story, tweet the pictures etc. 

     While PR is not dead, it’s changing--it’s evolving.  There are many ways to incorporate social media into a public relations strategy to connect with audiences and journalists alike.   At the end of the day, the media isn’t the target – your customer, prospects, or stakeholders are the target.  The media used to be the conduit to get to your audience, but increasingly social media present opportunities to reach your audience directly without the intermediary of the media. 

    The publicity generated in the mass media can drive customers (and prospects who may never have heard of you before) to your website or to your social platforms.  They may hear your message initially through the eyes of the media, but you have the opportunity to tell the story directly to your audience without any intermediaries through the use of online marketing. 

    PR and Social Media can thrive off one another.  By no means is PR dead, but perhaps it’s forgotten or not given the proper attention as the communication mix evolves and makes room for the newer technologies of online marketing and social media.  

    Looking to make sure you are benefitting from the synergies of using PR & Social Media together to reach your target audience with your key messages?  Download your copy of my, Essential Guide to Getting Your Story in the Spotlight Using Traditional PR & Social Media.

    Download Now

    Tags: social media marketing, social media tips, public relations, media relations

    The Social Media Tune-Up: Process for Effective Social Media

    Posted by Melanie Taljaard on Mon, Jan 07, 2013 @ 15:01 PM

    When I first started training on Social Media, I used to dedicate considerable time to showing the business value of a social media.  Today most business owners get that social media is (or should be) an integral part of any marketing mix.  With current training sessions on social media, the stumbling blocks are often more about how to be effective on social media. Participants are unsure of:

    • The best social media tools for their business
    • How often to post
    • What to post
    • Reasonable expectations from social media
    • Tips to really rock in social media
    • How to conduct a social media tune up
    social media tune up

    A successful social media strategy will look different for different businesses.  While the top social media tools may be the same, a strategy for a business to business company will be quite different to a consumer marketing company. 

    Some tips to realize social media success are broad reaching and apply to most businesses.  There are several social media tools worth considering including the obvious 5: Facebook, Twitter, LinkedIn, YouTube and Pinterest, but be cautious on how much you take on.  You are better off to have a strong and effective presence in a few social media platforms than to be spread too thin in many social platforms.  Perhaps, the only thing worse than not having a social media presence, is to have a dated profile that no one is monitoring and customer comments are left unattended.  Start with the basics and add other tools only once you are comfortable with your existing profiles.

    Are the social media platforms that you are using the right ones for your target audience?  Ask customers what tools they use and what they look for from business on the various social media platforms.  Use your web analytics (Google Analytics or other tools) to determine which social platforms drive the most traffic to your site.  I worked with a client who was about to abort his Facebook Strategy—but Google Analytics revealed that Facebook was the second biggest driver of traffic to the company site.  Chances are you have concrete information on whether Facebook, Twitter or LinkedIn is sending you any valuable web traffic. 

    Once you’ve selected the social media platforms that are a right fit for your audience, dig deep into that tool.  If Facebook is on your list, use Facebook Insights to get a better understanding of how your fans use your facebook page.  Facebook Insights provides demographic information, click through information and much more.  You’ll be able to see which posts had the most impact on your audience.  Have you tried different types of posts – questions, images, videos, promotional information, and educational information?  Use Facebook Insights to see which post type (and time) generates the most click throughs. 

    What about Twitter?  Whether you’ve been there for a while or just jumping in, chances are you could use a tune up.  Do you promote events on Twitter, how many times a day is best for your audience?

    Before your next post, perhaps it’s time to take a step back and review your social media strategy and tactics.  Perhaps it’s time for a tune up.  Download this free guide to The Social Media Tune-Up:  3 Steps Process to Effective Social Media Accounts.

    Download Now

    Tags: social media marketing, social media tips, facebook marketing tips, search engine marketing, twitter tips

    Content is key… where to find blog and site content inspiration

    Posted by Melanie Taljaard on Wed, Jan 02, 2013 @ 15:01 PM

    Looking for inspiration in all the wrong places?  If you’re a blogger, you likely know the value of blogging.  HubSpot research indicates companies that blog generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than companies that don’t blog.

    Yet if you’re a blogger (or considering getting into blogging), you likely know that sometimes its isn’t so easy to come up with content. 

    idea generation

    I find it helpful to keep a list of future topics (Evernote is so helpful for this), I also tend to write several entries at once.  The process of writing a blog entry almost always fuels future topics, and quite often one topic is best addressed with a series of shorter entries.

    Last week I topped up my list of future ideas by addressing a group of entrepreneurs at our local business association.  I spoke about Social Media MUSTS for entrepreneurs.  I always leave time for questions at the end of a session – I love to know what people are wondering or where they get stuck.  The questions provided a plethora of future blog ideas. 

    Each of the questions asked at this session will make a great blog entry.  Chances are if one entrepreneur has a question, it has crossed the mind of others.  Do you pay attention to the questions that are being asked by prospects and new clients?  

    On this occasion I only had 30 minutes to speak about social media – not a lot of time to cover such a vast topic.  Attendees feedback showed that they were inspired, learned lots and were motivate to get more involved in social media.  While the session was of value to participants, their questions were just as valuable to me.  They wanted to know:

    • Should we outsource our social media efforts or keep them in house?
    • If you have a limited budget and resources and you can only focus on your website OR social media, which is more important?
    • What is the difference between reach and influence?

    I’ll answer these questions in upcoming blog posts, in the meantime; feel free to download a copy of the presentation Social Media MUSTS for entrepreneurs.  Whether your just about to jump into social media or been at it for a while, this top ten list is full or resources and things to think about for social media campaign. 

    And if you have a social media question you’d like to answer here, please send it along.

    Download Now! 

     

    Tags: social media marketing, social media tips, inbound marketing, blogging

    Social Strategies that Engage you Social Media Fans

    Posted by Melanie Taljaard on Fri, Dec 14, 2012 @ 10:12 AM

    Have you heard the term MFCs before?  MFCs are extremely important to your business.  What about the term Raving Fans, perhaps you’ve read the book Raving Fans: A Revolutionary Approach to Customer Service: by Blanchard, Bowles, and Mackay.  The authors explain how to leverage the passion of your highly satisfied customers to attract other like mind customers.  Raving Fans was written long before the advent of Social Media, but we know the power of passionate customers is just as important today as it was pre-internet.    

    MFCs are really your raving fans online.  The acronym stands for Most Frequent Contributor.  You may well be aware that in the social space most people are just listening and a very small percentage actually contribute to blogs, and social networks.  Statistically the research shows why about 90% of people are passively taking in content, never commenting, and about 10% are contributors with an even smaller percentage being regular contributors. 

    This statistic is key -- often people start down the social media path and feel that the aren't seeing enough engagment, so they stop.  But keep in mind, even if people aren't commenting, your posts still have impact.  Use Facebook's Insight tool or other social media monitoring tools to evaluate the impact of your efforts.  You'll be able to see how many people 'see' and 'share' comments not just how many repond. 

    But back to those who do comment and respond.  If you can identify your MFC’s in your social media presence you can further leverage the value of their willingness to contribute and share. 

    • If a fan on Facebook always comments or posts your comments – use this to your advantage.  Always thank those contributors/ commentators and acknowledge these important influencers.
    • Consider sending them samples or offers. Reward comments and contributors with positive feedback, special offers and other ways of saying thank you. 
    • Spend time studying these customers.  Who are these customers – what do they like, which comments do they respond to etc.?
    • Consider offering their online friends a special offer

    When you look at your social media efforts are there people missing, customers who you know personally in store or in office and you don’t see on your Facebook Fanpage, or on your Twitter Followers.  Next time they are in, ask them why?  Are they not fans of social media, or have they just not looked you up in the social space?

    social icons

    As you look to grow your social presence consider how you can leverage the value of MFCs – remember birds of a feather tend to flock together.  Consider how you can connect with your MFCs friends and contacts.  If you’ve written social media goals, where do MFC's fit into your social strategy?  If you haven't written social media goals, this blog post is for you A guide to social meida goal writing. 

    Do your social media efforts support well thought out social media goals?  It is tempting with social media to jump in and go without spending time developing a plan, strategy, and SMART goals to realize that plan.  Without clear goals it is too easy to spend ineffective time on social media.

    Ready to write social media goals, but don’t know where to start, download this thought starter.

    Download Now

     

    Tags: social media marketing, social media tips, evaluating media efforts, evaluating marketing