Marketing Moxie Blog

HubSpot for Startups-- the most powerful tool when you need to jump start your marketing

Posted by Melanie Tajaard on Fri, Oct 19, 2018 @ 07:10 AM

Copy of Copy of Copy of Hubspot for Start Ups (2)One challenge faced by many startups is reaching the right audience, either as a brand-new company or as a startup ready to scale. In a highly-competitive landscape, it can be difficult to gain traction and get the attention needed without being tempted to resort to cold calling and other often frustrating outbound marketing practices. In contrast – when done right – inbound marketing can appeal specifically to an ideal audience. In its simplest form, inbound marketing helps lure potential customers and investors to a company’s website – and keep them coming back. A software, such as HubSpot can help startups create and manage their inbound marketing efficiently, saving them time and money!

What is HubSpot?

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It takes traditional marketing and takes control by optimizing your content for search engines and social media, as well as attracting prospects through innovative landing pages, calls to action, personalized email marketing campaigns, and so much more. HubSpot also gives companies the analytics and resources they need to make sure their inbound marketing efforts are working.

HubSpot for Startups

Over 6500 startups are using and succeeding thanks to HubSpot for Startups, and because they truly believe in their product – and in its power to help startups, qualifying startups receive up to 90% off Hubspot for Startups for the first full year and the discount continues with 50% off for the second year and 30% off for the third year!

It has quickly become a leading inbound marketing software for startups because Hubspot not only provides startups with their marketing, sales, and CRM software, but also offers education and support. 

What does Hubspot for Startups do?

Hubspot is the technology that powers Inbound Marketing, while Hubspot cut its teeth in the Inbound Marketing space, the tool now is so much more.

Hubspot for Startups is designed to jumpstart a startup’s inbound marketing as well as organize and analyze sales funnels, create innovative landing pages, automate email marketing, and so much more. It’s designed to let busy startups see their inbound marketing and sales efforts with a clear-eyed perspective. You’ll discover where your inbound opportunities are hiding out and get in control of where you should be focusing your marketing and content efforts.

Hubspot is the technology that powers Inbound Marketing, while Hubspot cut its teeth in the Inbound Marketing space, the tool now is so much more.

Startups know the value of timely growth and by saving on the right software to do the job you can focus on the strategy and plan to create marketing and sales that customers embrace.  That is where I come in, I have experiences working with start ups and helping customers putting the power of Hubspot to work for them with the right strategy and tactics.

 I’d love to tell you more about how Hubspot for Statups has fuelled growth for my clients, click to learn more.

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Tags: hubspot, startups

Optimize your Inbound Marketing with a Hubspot Audit

Posted by Melanie Tajaard on Sat, Oct 13, 2018 @ 12:10 PM

If you’re reading this, then chances are you already realize the power of Inbound Marketing with Hubspot and therefore, you probably already know 54% more leads are generated by inbound tactics than traditional paid marketing (HubSpot State of Inbound). If you are a Hubspot user, you likely also understand that effective inbound marketing takes a well thought out strategy and time to devote to implementation and evaluation.

hubspot-items-1While the analytics of inbound marketing let you assess almost any aspect of your efforts, there is always something that needs your attention. As a business owner or marketer, it pays to take a step back and look at your inbound marketing efforts with objective eyes. But you know that kind of objectivity is nearly impossible when you’re a highly invested entrepreneur who lives and breathes your business. This is where a Hubspot Audit comes in. A Hubspot Audit gives you an accurate picture of your marketing presence and provides practical recommendations for improving marketing programs.

Inbound marketing review

Before you write your next blog post or enhance the SEO on your latest web page, let More in Store review your current Inbound Marketing Efforts. We will evaluate your content, your social presence, your efforts, landing pages and other key elements that customers see when they interact with you.

In addition to customer facing marketing, we will also review the back end of your inbound marketing efforts. We’ll focus on your specific needs, but common areas of focus include understanding and segmenting your customer for the most effective Inbound Marketing. 

Database Segmentation

One of the toughest challenges that marketers face is understanding who is in your database, how your contacts are different, and then deciding how to best market to them. The best place to start is by grouping your contacts by similar characteristics, and then building a strategy for each group. 

Defining these different groups is the art of segmentation, and getting it right is no small feat. You need both a framework to do it properly, and the tools to actually put your segments to use. 

If you are just getting started with segmenting your marketing database (or taking a step back to rethink how you’ve been segmenting for a while) More in Store can help!

Landing Pages Optimization 

How are your landing pages performing? How do they compare to similar businesses and to industry best practices? Do you have offers for different customer personas and different stages of the customer lifecycle? More in Store can work with you to determine what’s working, where are the gaps, what needs streamlining.

The Hubspot Audit is designed to let busy business owners and marketers see their inbound marketing efforts with a clear-eyed perspective. You’ll discover where your inbound opportunities are hiding out and get a grasp on what you can change today to better leverage your business’s strengths. Find out if a Hubspot Audit is right for you by clicking below.

hubspot audit

Tags: hubspot, inbound marketing

Keep Going to Get the Sale

Posted by Melanie Tajaard on Thu, Oct 29, 2015 @ 06:10 AM

Among the many talented speakers I enjoyed at Inbound15, I was inspired by Jenifer Kern, Jennifer is the VP of 

Marketing at Celerity. Jennifer spoke about how to get your Sales team Jazzed about Inbound Marketing. She shared her discovery, that for one client, it takes 14 piece of content to convert them. I am struck by this comment on a few levels. 

First, that she knows it is 14 pieces of content to convert, not 12-15 pieces or about a dozen pieces, but exactly 14 pieces. The power of this prospect insight is amazing. 

Such knowledge would fuel you to keep going when it didn't seem worthwhile to persist. It would let you know its ok to label a prospect a tire kicker if they are well past that number and still not signing up – know how your customers behaves and the details on your sales cycle is every marketers dream come true. 

The other part of this insight that stuck with me—14 pieces of content, wow, that’s a lot of content. I am sure without the understanding of the sales cycle it would be tempting to give up on prospects at offer 8 or 9 or 12. Yet Jennifer’s crew kept on delivering until they found their magic numbers.

Now in sense 14 pieces of content is a lot – a lot of work to create. But imagine selling to these prospects without inbound marketing. Just think how many meetings or presentations and follow ups would be required if the prospects needs were not immediately being met by the right inbound marketing strategy powered by Hubspot.

Suddenly creating content that serves all your prospects seem way more efficient than having the sales team working each lead. And sure your sales team still needs to follow up and close the sale but the insights and support from Inbound Marketing is hugely helpful.

The magic of inbound marketing goes beyond that! Not only is the process efficient for the company—it is selling to the prospect exactly how they want to buy on their terms.

The content that prospects interact with meets their needs as they arise and it is targeted to them—where they are in the sales process. Ready to put Hubspot to work for you? Did you know I offer a free Inbound Marketing Assessment.

Free Inbound  Marketing Assessment

Tags: hubspot

Hubspot Marketing Pays Off-- Grow your business with Hubspot!

Posted by Melanie Tajaard on Thu, Oct 09, 2014 @ 20:10 PM

I am my way back from Iqaluit, Nunavut.  I never thought I would pick up business in such a remote area of Canada.  The story of how I came to speak at the 23rd Annual Nunavut Trade Show and Conference is a true testament to the fact that Inbound Marketing can give a small, local business big reach!

More in Store was Atlantic Canada’s first Hubspot Agency Partner.  In 2012, I was fully Hubspot-certified  - both personally and as an agency partner.  When I discovered Hubspot, I had been doing Inbound Marketing for quite a while, so finding one tool that facilitated all Inbound Marketing tactics in one platform was dreamy. 

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I immediately began using Hubspot for my own marketing needs, and then, once I mastered it, I rolled it out to my clients.  Thanks to Hubspot, my website ranks number one when you search keywords related to: Hubspot agency, Hubspot trainer, and Inbound Marketing consultant -  even in Iqaluit.  

When the team behind the Nunavut trade show and conference decided they needed an expert to present on Inbound Marketing, they found me.  Hubspot helps your site come up high when clients search for your offering.  Hubspot also has all the tools you need to convert a prospect to a lead.  With Hubspot, you’ll also have rich analytics to understand your prospects and customers’ interaction with your website. 

Ready to start being found by prospects near and far?  

Connect with Me!

 

Tags: online marketing, hubspot, lead generation

Understanding Google's Algorithm

Posted by Melanie Taljaard on Wed, May 07, 2014 @ 16:05 PM

In a typical search engine query, there are thousands, even millions, of web pages containing helpful information. The algorithms that provide these results are the computer formulas and processes that takes users’ questions and converts them into answers. Today's Google algorithms depend on over 200 unique signals or clues that allow it to guess what users are searching for. These signals

A September 2012 presentation from the Google Engage Conference in Vancouver showed that 4.8 billion Canadian Google searches are performed each month alone.

In the beginning

The earliest days of Google weren't that long ago either, only stemming back to the late 1990s to 2000s. Google and its search engine counterparts mainly worked as machines that matched keywords and counted links. Back then, a website could receive a high ranking by a simple Google and SEO two-step process that went like this:

  • Include keywords or keyword phrases into every web page or website as many times as possible
  • Get as many inbound links as humanly possible

The beat goes on

However, the "fun" wouldn't last as Google discovered weaknesses that required attention, and when addressed would provide higher quality results for its users. In 2003, the search engine began introducing various changes to its algorithms, some quite minor, but others with major changes. With the past earthshaking algorithms like Panda and Penguin, Google was responsible for considerable crackdowns in practices such as keyword stuffing, content farms, thin content, high ad-to-content ratios, and numerous other black hat tactics. These algorithms also had a direct effect on greatly reducing search engine rankings for article directories, and gaming and porn websites.

The next step

Then, with the February 2013 introduction of the highly overhauled "Hummingbird" algorithm, Google and SEO practices have provided users with dramatically increased. Google began to recognize full question queries with high emphasis on quality content. Hummingbird is thought to have affected around 90 percent of all queries, not to mention change how Google processes its user requests. It does still maintain the traditional factors like PageRank but includes more complex methods to reach its results.

For example, someone may search for "Where can you buy vintage Michael Jordan sneakers?" The updated Hummingbird algorithm will present the user with results that direct them to e-commerce sites that carry the sneakers, shops that carry vintage sporting goods, or other places that would carry the item. The search engine should hopefully understand the query and provide the various results rather than the previous keywords of only "buy sneakers."

The infographic below provides the full Google algorithm changes history:

Visual History of Google Algorithm Changes

Mobile searches

Among the new improvements in Hummingbird is the mobile search. According to the Vancouver Google conference, it was shown that mobile searches have local Canadian attention. Smartphone usage is growing based on the proximity of the searcher to e-commerce places. For example, overall Canadian usage shows that:

  • 60-70 percent of Canadians are on mobile
  • 80 percent are on a smartphone
  • 83 percent use mobile on the go
  • 72 percent use mobile in restaurants
  • 77 percent use mobile in stores
  • 86 percent of smartphone users notice mobile ads

How does this relate to marketing?

The latest Google algorithm also strongly encourages:

  • keeping a close eye on link profiles
  • maintaing good content strategies through regular, helpful content targeted at the targeted audience
  • staying active on social media related to one's industry

As today's businesses move into the latest Google algorithm, the most successful ones will gather their Google and SEO data by providing their audiences with pure information as well as differentiating their products or services from their competitors. This in turn will give consumers greater choices.

While it is important to design and write websites for Google.  It is still most important to write your website for your customers.  Your website is mostly likely going to be a prospects first interaction with your company. 

Is your website as hard working as you are?  If you think your website could be doing more for you consider a strategic Inbound Marketing program to convert more site visitors to paying customers, learn more here...

Free Inbound  Marketing Assessment

 

Tags: selling online, marketing roi, evaluating marketing, inbound marketing, search engine marketing, website marketing, lead generation, online marketing, hubspot

Stop writing RFPs...and realize your marketing goals

Posted by Melanie Taljaard on Mon, May 05, 2014 @ 21:05 PM

Once you realize how valuable your time really is - you can let go of tasks that are not yourmarketing consultant halifax focus or you area of expertise. In today's markets - more and more business consultants are growing their businesses by skipping the RFP (Request for Proposals) process altogether.  

Many consultants see RFPs as the primary way to secure business, yet it remains a time-consuming approach. For every proposal winner -  there are several losers, which means those who placed a great deal of energy and time into the proposal inordinately lose money through wasted time.

Instead of spending large amounts of time responding to RFPs - consider the possibility that you can showcase your effectiveness by becoming your industry's thought-leader.

Anytime a company succeeds at becoming the go-to source for all industry prospects - not only have you become a true thought-leader - you will be influencing your industry while also making it really easy for perspective customers to find and come to you. To begin building this presence, a series of steps can be taken: 

  • Demonstrate you industry expertise with ebooks, whitepapers, webinars and more
  • Give your content the exposure it deserved with regular blogs and a presence on social media
  • Keep all marketing accountable.
  • Create integrated marketing solutions
  • Use marketing automation software
  • Excel at Lead-Capturing

Why Hubspot and Inbound Marketing?

Inbound Marketing is all about giving away quality helpful content and becoming a thought-leader in your industry -- while attracting prospects along the way.  Lead-capturing content is the most dynamic approach to permeating your industry with your presence and knowledge. 

There are powerful competitive tools within Hubspot. On just one dashboard, you can gather massive amounts of competitive insights including:  

  • Marketing grade
  • Traffic rank
  • Number of indexed pages on the site
  • Linking domains
  • MozRank
  • Facebook Fans and Twitter followers

Hubspot offers all of these powerful insights - just one click away , what’s even better is you can glen this info on your top 10 competitors in one snapshot, as well as highly detailed information about each website visitor.

Inbound marketing is all about building relationships.  It’s about helpful, timely information getting to prospects when they need it most. Anytime you succeed at building your prospects’ trust - you then become a thought-leader. This means when your prospect needs your services - you are the first one they think of.

Building trust with your prospects remains the core of building quality relationships.  With inbound marketing, your thought-leadership material is always online anytime a prospect goes looking.

Through blog posts, ebooks, FAQs etc. - SEO rich, professionally written content is offered in exchange and with an easy process for a prospect to offer up pertinent information - such as email addresses. 

Now Let The Magic Begin

With powerful marketing insights at your finger tips. If you are ready to enter the world of high-technology coupled with proven marketing strategy - contact More In Store now to get your free inbound marketing assessment.

Free Inbound  Marketing Assessment

Tags: marketing roi, inbound marketing, internet marketing, website marketing, hubspot

Inbound marketing efforts reporting made easy

Posted by Melanie Taljaard on Fri, Apr 04, 2014 @ 11:04 AM

eBook CoverIn the world of digital and online marketing there are so many ways to reach prospects. From traditional to Internet marketing, a lot of things have changed in terms of the way it’s done.

With Internet marketing, discovering how far your marketing efforts go and how well they work is easier than ever to analyze, however many companies and organizations don’t take advantage of such analytics. A lot of money goes into marketing and it’s best to make sure that you’re getting the best returns on your investments.

To ensure efficient and effective online marketing, I use HubSpot, which provides an abundance of analytics and reporting tools all under one platform. While HubSpot offers a ton of data in their portal, reviewing and customizing data usually provides valuable insights, and is an excellent practice. These tools are super effective, and will help you track how your marketing campaigns and strategies are performing. By creating these reports every 30 days, you’ll be able to have accurate and consistent data.

Never heard of HubSpot? In a nutshell, HubSpot is an inbound marketing platform that helps companies attract visitors, convert leads, and close customersClick here for a high-level overview of HubSpot, and even request a free demonstration!

From a marketing agency perspective, it’s a good idea to make report creation and review a regular practice. If you’re using the HubSpot platform, this is a great way to analyze your inbound marketing progress. By doing these reports monthly, you’ll always have accurate and consistent data to show you where your marketing dollars are going.

Because I believe this is a good practice to get into and to keep up regularly, I’ve created an easy-to-follow monthly marketing report guide to help you keep up with marketing reporting. In this guide you’ll find 10 steps to creating a monthly marketing report with HubSpot. You’ll learn how to generate reports for leads generated from keywords, referring sites and social media. You’ll also see how to find out your landing page conversion rates and much more!

To go alongside this marketing report guide, I’ve created a 12-month marketing report worksheet that will allow you to record all the data in one simple, easy to read document. Not on HubSpot? No problem! This report template is valuable for any marketer. You can add and delete columns to meet your marketing needs. Then, when you’re going over and analyzing the data, you’ll be able to see all in one spot how your marketing efforts are doing.

I encourage you to download these two documents and customize them as you need to, to fit your company(ies) or organization(s). If you’re interested, please click the link below to take you to the download page! It’s a FREE download, and there’s no strings attached, so don’t worry!

Download Now!

Best,

Melanie

Tags: marketing roi, evaluating marketing, inbound marketing, internet marketing, halifax marketing consultant, online marketing, HubSpot Tips, hubspot

Grow your business blog and increase your customer base!

Posted by Melanie Taljaard on Mon, Jan 27, 2014 @ 13:01 PM

Grow Growing your business’ blog is just as important as making business contacts. The more people you know, the easier it is to grow and scale your business, ultimately reaching goals and maybe even dreams! It’s crucial that businesses focus attention on inbound marketing and business blogging. There is a direct correlation between content creation and successful inbound marketing, and successful inbound marketing will deliver a powerful dent into your marketing results.

Going beyond the business blogging basics, you need to learn how to capture your visitors as well as have them grow and scale your blog for you. Make your visitors work for you! It’s free! Deliver your visitors exceptional content and intriguing marketing offers that they can’t resist, and they’ll do the rest for you: sharing with their friends, family and co workers. What better marketing reach is there than free?

In a nutshell, you need to do a few things, the most important being developing a game plan, an inbound marketing game plan. What do you want to get out of your marketing efforts? Do you have the time, people or money to create and implement outstanding marketing tactics? For a lot of businesses, outsourcing marketing efforts is the best, strategic approach that yields the best marketing results. Why not leave marketing to the pros? Like, to an agency that spends all of their business hours elbow deep in marketing?

More In Store Marketing Solutions offers over fifteen years of experience in marketing, business blogging and social media with proven success. Are you interested in a FREE, no obligation, Inbound Marketing Assessment? Click here

Growing and scaling your blog will not only yield marketing growth and reach, you’ll begin to convert your website visitors to leads, and those leads into paying customers. As mentioned before on our blog, 92 per cent of businesses that blog on a daily basis have acquired customers from it. Those customers could be your customers!

Get on the right blogging track with help from this FREE eBook How to Grow & Scale Your Business Blog by More In Store Marketing Solutions. You’ll learn four key components to being successful with business blogging: 

  1. Understanding blog marketing as a whole.
  2. How to get your blog discovered as well as using analytics.
  3. Converting those visitors to your blog into subscribers, and then paying customers.
  4. Last but certainly not least, leveraging evangelists to get them to spread your blog across the web (broadening your reach), across multiple social media platforms.

Doesn’t this sound exciting? More blogging leading to conversion of visitors to ultimately customers, as well as reaching more and more people (potential customers!) across the Internet? Paying customers are simply a blog post away.

Download this FREE eBook and learn how to grow and scale your business blog quickly and efficiently, making the most of your marketing resources.

Click here to download the eBook!

Tags: blogging, inbound marketing, halifax marketing consultant, hubspot

Why Social Media Isn't Enough Any More

Posted by Melanie Taljaard on Fri, Dec 20, 2013 @ 11:12 AM

Social media has crossed over into the business world in such a way that resembles the excitement it generates from people who just use it for fun. Even though Facebook, Twitter and LinkedIn can be used as tools for generating leads, it's important not to abandon certain traditional marketing principles or the emerging influence of inbound marketing, which relies on SEO-driven web content. Relying strictly on social media for leads can limit business growth, as online efforts should be diversified.

Inbound Marketing

The most effective channel for reaching new customers online is a website filled with content thatinbound marketing vs traditional marketing people are already seeking in search engines. The process of attracting visitors to a website has much more to do with informative articles and a series of blogs than fancy graphics. It's still a good idea to include colorful images and even videos, but the search engines mostly want to reward sites with comprehensive content that enriches the user experience. Sites with useful and authoritative content are more likely to get high search rankings, which is the essence of inbound marketing.

Sales pitches are not emphasized in this new marketing paradigm because even consumers looking to make purchases are not interested in being pitched. Consumers are now researchers who look for the best deals online and detailed product information before they make purchasing decisions. They are also more likely to make purchases from businesses they trust, which comes from relationship building and online interaction. That's where social media comes in, but the bigger picture is developing a sales funnel that captures leads through various channels and directs leads toward deeper information, which helps build brand loyalty.

Crafting Useful Content

In order to stand out from online competitors, a website needs to focus on its own niche. Content that is similar to other websites will not only get ignored by Google, but it may diminish the site's authority in the eyes of search engine robots. Any attempt to trick search engines to get high search rankings can draw penalties that lower site rankings. That's why it's better to focus on just developing useful content for interested followers, which is what the search engines reward. Following their guidelines is important because high search rankings lead to building traffic. Every quality web page full of useful content becomes a free advertisement for that site.

There are many creative ways to develop attractive original web content. Product descriptions and reviews are what many consumers are already looking for. They also like to know about the history of products, industries and people. The more knowledge you can share, the more you'll  become a regular resource for followers, which is the doorway to the sales funnel. Blogs that attract followings are given high authority and rankings in search engines. Even though Facebook "likes" and Google "+1s" add to this authority, the crucial key for building an online following is how much unique and in-depth information the site can share and keep people returning for more fresh content. Thought leadership is an important goal to establish credibility with search engines. 

Lead Generation

Even in the world of inbound marketing, leads can come from many places, online or offline. Leads can come from email, online questionnaires, forums and social media. Email leads can be generated from websites, blogs and newsletters. Organizing leads into useful marketing lists can be done with marketing software, in which each lead can be scored and archived as a profile with personal information. Personalization has become an important element of inbound marketing. Once qualified leads are determined, the sales team can work on building customer relationships.

Are you interested in getting beyond Facebook LIKES and focus on leads?  REAdy to make 2014 the year that your marketing was truly accountable, let’s connect.

Let's Chat  About your Goals

Tags: inbound marketing, evaluating marketing, hubspot