Marketing Moxie Blog

Marketing isn’t always sexy

Posted by Melanie Taljaard on Tue, May 20, 2014 @ 10:05 AM

As a marketer, I ‘ve had the chance to do some pretty cool things that I call work.  Like when I worked in travel marketing and I visited exotic locales or when I get to mystery shop businesses and play customer at a spa or restaurant.  Marketing your own business can be fun – hosting events, doing photo shoots, video creation, networking, etc.  I even get a charge out of bringing a new website to life or finally seeing a collateral in print—but then again I am a bit of a marketing nerd.  

But marketing isn’t always sexy. 

marketing consultant halifax

In fact some of the most effective marketing tactics are by far the most boring. 

Last month, I hit some all time record highs – the most website traffic ever on my site and my leads were also up 1200%+, so as I always do, I took time to reflect on the recent efforts—how I spent my time, what worked and what didn’t.

As I reviewed efforts and results what stood out was how unremarkably sexy any of the efforts that generate such impressive results were.  No new website, I have yet to launch the video I have been working on.  The month consisted of simply staying the course and rolling out what I know to be tried and true marketing efforts—like regular blogs, enewsletters, site optimization and a strong social presence.  Sometimes this can get a bit boring – but staying the course is often where the magic happens.

Lessons from the recent marketing success remind me of the book—Do the Work by Steven Pressfield.  Well worth the read if you need the motivation to work on your business instead of in the business. 

And as for your marketing – be sure to give those new tactics time to show their value.  Pay close attention to your marketing analytics and look for opportunities to create synergy among your pieces.  If a marketing tactic isn’t pulling it’s weight – take a long hard look at it before you give up. Did you give it a fair chance?

Need to give your marketing a critical review, why not start with my ebook – 10 Useless Things to Cut from Your Marketing

Click here to download the eBook!

Tags: evaluating media efforts, evaluating marketing, inbound marketing, website marketing, halifax marketing consultant, online marketing

Inbound marketing efforts reporting made easy

Posted by Melanie Taljaard on Fri, Apr 04, 2014 @ 11:04 AM

eBook CoverIn the world of digital and online marketing there are so many ways to reach prospects. From traditional to Internet marketing, a lot of things have changed in terms of the way it’s done.

With Internet marketing, discovering how far your marketing efforts go and how well they work is easier than ever to analyze, however many companies and organizations don’t take advantage of such analytics. A lot of money goes into marketing and it’s best to make sure that you’re getting the best returns on your investments.

To ensure efficient and effective online marketing, I use HubSpot, which provides an abundance of analytics and reporting tools all under one platform. While HubSpot offers a ton of data in their portal, reviewing and customizing data usually provides valuable insights, and is an excellent practice. These tools are super effective, and will help you track how your marketing campaigns and strategies are performing. By creating these reports every 30 days, you’ll be able to have accurate and consistent data.

Never heard of HubSpot? In a nutshell, HubSpot is an inbound marketing platform that helps companies attract visitors, convert leads, and close customersClick here for a high-level overview of HubSpot, and even request a free demonstration!

From a marketing agency perspective, it’s a good idea to make report creation and review a regular practice. If you’re using the HubSpot platform, this is a great way to analyze your inbound marketing progress. By doing these reports monthly, you’ll always have accurate and consistent data to show you where your marketing dollars are going.

Because I believe this is a good practice to get into and to keep up regularly, I’ve created an easy-to-follow monthly marketing report guide to help you keep up with marketing reporting. In this guide you’ll find 10 steps to creating a monthly marketing report with HubSpot. You’ll learn how to generate reports for leads generated from keywords, referring sites and social media. You’ll also see how to find out your landing page conversion rates and much more!

To go alongside this marketing report guide, I’ve created a 12-month marketing report worksheet that will allow you to record all the data in one simple, easy to read document. Not on HubSpot? No problem! This report template is valuable for any marketer. You can add and delete columns to meet your marketing needs. Then, when you’re going over and analyzing the data, you’ll be able to see all in one spot how your marketing efforts are doing.

I encourage you to download these two documents and customize them as you need to, to fit your company(ies) or organization(s). If you’re interested, please click the link below to take you to the download page! It’s a FREE download, and there’s no strings attached, so don’t worry!

Download Now!

Best,

Melanie

Tags: marketing roi, evaluating marketing, inbound marketing, halifax marketing consultant, online marketing, HubSpot Tips, internet marketing, hubspot

Taking inbound marketing back to the basics

Posted by Melanie Taljaard on Mon, Mar 03, 2014 @ 09:03 AM

I’ve been doing this a lot of years. Marketing, that is. I’ve learned the industry, adapted to the new digital era of marketing, and have since built my business around inbound marketing. Often, we get caught up in all of the bells and whistles of Internet marketing, but we forget the basics of what makes it all come together.

Let’s bring inbound marketing back to the basics. What is it? Why do we use it? Why is it effective?

Traditionally, marketers would shell out hundreds… even thousands of dollars on outbound marketing techniques, like creating a billboard to be placed in hopes that your prospects will drive by during the time the billboard is up. Television advertisements work similarly, where you invest on coming up with a television commercial concept, write the script, shoot the commercial, produce the final cut and ultimately pay to put it on the air. Mind you, television commercials are becoming even less effective as now our prospects have learned how to turn off the noise, with their DVRs and skipping over commercials. All of these avenues of traditional marketing expire. What’s happened within the last couple years is marketers discovered that people were starting to search the Internet for information on products and services before they made a purchase or subscription. So, they took that discovery and ran with it.

Inbound marketing has proven time and time again to be more effective and less costly than traditional marketing. Rather than sending messages to massive amounts of people at a time, we as marketers want to target the right message, to the right people, at the right time. We want our products and services to be found when people go searching. One of the main ways of doing this is search engine optimization, and building an effective business blog

Inbound Marketing Methodology

Inbound marketing methodology

Because inbound marketing has become so complex, it can get tricky when trying to figure out the best strategies to tackle first. In some cases, companies and organizations take on this task themselves. That is, creating and or maintaining their website and social media on their own. Social media is quite a labour intensive task as it is, and not having someone dedicated to it more often than not will normally lead to an ineffective use of time and money. Now, there are marketing agencies out there who eat, breathe and dream marketing, and organizations and companies are starting to hire these agencies to do their marketing for them. This is becoming an effective practice yielding a positive return on investments. Hiring an inbound marketing agency can be tricky, and you want to make sure you make best use of your time and money you invest into an inbound marketing agency. I’ve written a guide to hiring an inbound marketing agency that will help you navigate the questions and process of hiring an agency.. If you’re ready to take your marketing to the next level, but are unsure how or have noticed that your current efforts aren’t yielding desired results, this download is for you. You want to make sure you seek the right advice, and the hire the right talent to take charge of your marketing.

Now, not only is it important to have an effective business blogging practice in place, and have someone who knows what they’re doing maintaining it; creating and maintaining an effective Facebook fanpage is also important. With more than one billion active users, there is absolutely no doubt that your customers are on Facebook! Why not go after them too? Now, you have to be careful though. You are competing with their family photos, friend’s status updates and a plethora of other business marketing being driven their way. This is why you have to make sure you do Facebook fanpages right. Take a look at my eBook, “Creating an Effective Facebook Fanpage.” I’ve included 13 great tips that will help you make sure you’re getting the most of your Facebook efforts.

We’ve only touched on the tip of the iceberg in terms of the many tactics to realize inbound marketing… that is, there is so much more to making marketing efforts effective and making good use of your money. Let’s make sure your marketing is yielding you the right results, and ultimately reaching new prospects. Do you know where your inbound marketing is at right now? Contact me for a free inbound marketing assessment. I’d love to take a look and see where you’re doing well and where you can improve.

Click below for a free inbound marketing assessment.

Free Inbound  Marketing Assessment

Tags: social media marketing, marketing roi, outsource marketing, inbound marketing, halifax marketing consultant, blogging

Ten Tips to be a Better Spokesperson

Posted by Melanie Taljaard on Thu, Feb 06, 2014 @ 11:02 AM

Last month, I blogged about how to get your story in the Spotlight, using traditional public relations and social media. As a leader you likely have a pretty cool story to tell, but when was the last time you were featured in the news?

SpokespersonMy clients have amazing stories to tell, and valuable educational material to share. Positioning yourself as a thought leader or the go-to provider for a product or service may be easier than you think. This blog post, http://www.moreinstore.ca/marketing-moxie-blog/bid/185195/Your-Story-in-the-Spotlight, made a strong case for generating free publicity. After all, media coverage is valued at 3 to 5 times the costs for traditional television advertisements. It occurred to me that many entrepreneurs are held back on generating publicity because they aren’t comfortable being in the spotlight. Sure they’d like the exposure, they just don’t want to be the ones on camera. Some are born to shine in the spotlight while others arrive after a lot of blood, sweat and tears.

If you’re one of the latter (and most of us are) your stomach likely does back-flips at the mere thought of a media interview. But with the proper coaching, preparation and practice, it doesn’t have to be that way.

Finding yourself at ease in front of the camera comes from knowing the process, being comfortable with your message, being coached and also practicing. You know your story and your business like nobody else. You find yourself sharing your story with passion and vigor in a social setting, with partners and suppliers. Isn’t time you shared your story, in this capacity, with a larger audience?

If uncertainty in working with the media has held you back from sharing your story, resolve in 2014 to equip yourself to generate the publicity you deserve and to prepare yourself to be your company’s ultimate spokesperson.

I have put together a Top 10 Tips to Be a Better Spokesperson. It will give you the tips you need be a confident spokesperson and maybe even enjoy a media interview. The tips extend beyond the interview itself. I’ll show you how to set up a media interview that gives you time to prepare, as well as give you the questions you need to ask the reporter to make sure your key message is delivered!

Ready to realize your publicity goals for 2014, download the Top 10 Tips to Be a Better Spokesperson now!

Click here to download

Tags: halifax marketing consultant, public relations, media relations

Grow your business blog and increase your customer base!

Posted by Melanie Taljaard on Mon, Jan 27, 2014 @ 13:01 PM

Grow Growing your business’ blog is just as important as making business contacts. The more people you know, the easier it is to grow and scale your business, ultimately reaching goals and maybe even dreams! It’s crucial that businesses focus attention on inbound marketing and business blogging. There is a direct correlation between content creation and successful inbound marketing, and successful inbound marketing will deliver a powerful dent into your marketing results.

Going beyond the business blogging basics, you need to learn how to capture your visitors as well as have them grow and scale your blog for you. Make your visitors work for you! It’s free! Deliver your visitors exceptional content and intriguing marketing offers that they can’t resist, and they’ll do the rest for you: sharing with their friends, family and co workers. What better marketing reach is there than free?

In a nutshell, you need to do a few things, the most important being developing a game plan, an inbound marketing game plan. What do you want to get out of your marketing efforts? Do you have the time, people or money to create and implement outstanding marketing tactics? For a lot of businesses, outsourcing marketing efforts is the best, strategic approach that yields the best marketing results. Why not leave marketing to the pros? Like, to an agency that spends all of their business hours elbow deep in marketing?

More In Store Marketing Solutions offers over fifteen years of experience in marketing, business blogging and social media with proven success. Are you interested in a FREE, no obligation, Inbound Marketing Assessment? Click here

Growing and scaling your blog will not only yield marketing growth and reach, you’ll begin to convert your website visitors to leads, and those leads into paying customers. As mentioned before on our blog, 92 per cent of businesses that blog on a daily basis have acquired customers from it. Those customers could be your customers!

Get on the right blogging track with help from this FREE eBook How to Grow & Scale Your Business Blog by More In Store Marketing Solutions. You’ll learn four key components to being successful with business blogging: 

  1. Understanding blog marketing as a whole.
  2. How to get your blog discovered as well as using analytics.
  3. Converting those visitors to your blog into subscribers, and then paying customers.
  4. Last but certainly not least, leveraging evangelists to get them to spread your blog across the web (broadening your reach), across multiple social media platforms.

Doesn’t this sound exciting? More blogging leading to conversion of visitors to ultimately customers, as well as reaching more and more people (potential customers!) across the Internet? Paying customers are simply a blog post away.

Download this FREE eBook and learn how to grow and scale your business blog quickly and efficiently, making the most of your marketing resources.

Click here to download the eBook!

Tags: inbound marketing, halifax marketing consultant, hubspot, blogging

Marketing, smarketing: How well are you doing it?

Posted by Melanie Taljaard on Tue, Jan 21, 2014 @ 10:01 AM

10 Useless Things to Cut From Your Marketing eBook CoverWhen it comes down to the nitty-gritty, Internet marketing can be a pretty daunting task. Social media is essentially free, but the time required to do social media can cost you manpower. In today’s business world, most businesses are found on social media and that’s the first point of contact for many. Social media has become a necessity to run a successful business. At this point, it’s not a matter of if you are on social media; it’s a matter of how well you do on social media. 

In this fast-paced world of digital marketing, and the ever-changing features on social sites like Facebook, Twitter and LinkedIn; it’s hard to keep up. Now, although this has made marketing easier, it has led the way for marketing to be a little disorganized. Are you focusing the right efforts towards the right things, to target the right people? As the marketing tools have changed, so has the way we need to go about marketing. Many businesses are still implementing old practices that are hogging resources and not yielding the best market-driven results.

Let’s bring it back to the basics. We want to concentrate our efforts to one specific, overseeing objective: We want to turn prospects to visitors, visitors to leads, and leads to customers. By starting with social media, we can lure in our prospects and begin the conversion process. So, what do we need to do? 

Blog! Call-to-action! Social posts!

By blogging, posting on social media outlets, and interacting online with your publics and like organizations, you will be able to build new and nurture existing relationships. Knowing how to do it properly will save you time and money, and even make you more! With this new guide, 10 Useless Things to Cut From Your Marketing, you will learn ten things a lot of marketers do while marketing that are now outdated tasks, serving no value to their business.

In this informative FREE eBook from More in Store Marketing Solutions, you’ll learn about cutting on-page search engine optimization and focusing on keywords, links, user experience and conversions. You’ll learn about blogging and creating exceptional marketing offers and converting those leads from your website to customers. You know, 92 per cent of businesses that blog on a daily business have acquired customers from it. I’m part of those businesses! It’s worked for me; let’s make it work for you! Learning how to deliver the right content to the right people will lead you to smart marketing, or, “smarketing.”

Download this FREE informative eBook from More in Store Marketing Solutions today! Click below.

Click here to download the eBook!

Tags: inbound marketing, website marketing, halifax marketing consultant, online marketing, internet marketing, lead generation, blogging

Effective Facebook Fanpage Download Fully Updated for 2014

Posted by Melanie Taljaard on Fri, Jan 17, 2014 @ 16:01 PM

Did you set a business resolution with the New Year upon us? 


We are two weeks into 2014, behavioral experts say it takes three weeks of an activity to become a habit, so if you’ve made changes to your marketing at the beginning of the year, you should be well on your way to creating some sustainable new practices.

Facebook Fanpage eBook Cover 2014Despite the best New Year’s resolutions, reality would have it; most of the successful entrepreneurs I work with do not have the time to devote to their marketing efforts.  It’s not that marketing isn’t important to them; it’s rather they understand the value of working with an expert to achieve their marketing goals that otherwise may only receive sporadic attention.  

If you are active in social media, you know that the platforms area always changing.  Take for example cover photos. When Facebook first launched cover photos, there were many restrictions on what businesses could put on them.  Those restrictions have been lifted, but have you had a chance to update your cover photo—giving it the attention it deserves?  Are you up to date on what makes an effective cover photo while following Facebook guidelines? 

Last year one of the most popular downloads from my website was Creating an Effective Facebook Fanpage.  This guide helped many businesses enhance their Facebook Fanpages and helped others to realize that they’d rather outsource their social media presence to an expert. 

If you are not using social media or Facebook as a part of your marketing mix, it’s time to put these vital tools to work for you.  Need to be convinced or to convince somebody else (like your boss)? This guide also has lots of great stats on the merit of Facebook for marketing your business. Here is a sneak peak of just two:

  • It’s vital for businesses to have a Facebook presence as 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO)
  • 47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network. (State of Search)

With more than 1.19 billion active monthly users, Facebook has become the new word of mouth (or perhaps words of mouse).  Done right, Facebook makes it easy for others to learn about your brand and for people to tell their friends about you.  Chances are, your best clients’ friends would likely also make amazing clients for you. 

This important marketing platform cannot be left to chance.  Just because the boss’ teenage daughter is always on social media, doesn’t mean she is equipped to create and manage an effective Facebook Fanpage.  Many small business owners are tempted to delegate social media to the person ‘who is on social media’.  While being on Facebook may give you the comfort of how the tool works, Business Fanpages have many unique features and apps. Understanding the nuances of a Facebook Fanpage and the special features to market your business on Facebook can set you apart and create a wonderful online presence for your prospects and customers alike. 

A lot has changed since I first launched the Creating an Effective Facebook Fanpage – Edgerank is no longer, and you’ll find the info now under Facebook’s Algorithm.  Many marketers have been noticing a decline in the reach they can achieve following Facebook’s changes.  Understanding Story Bumping and Last Actor sheds light on how Facebook chooses to serve up content and how you understanding these recent changes will allow you to make the most of every post you publish.  

Even if enhancing your Facebook Fanpage isn’t on your list of marketing tactics for 2014, take a moment and download this free eBook. I’m sure you’ll see the benefit of Facebook Fanpages working for YOUR business.

Click here to download the eBook!

Tags: social media marketing, social media tips, inbound marketing, facebook marketing tips, hubspot halifax, halifax marketing consultant, online marketing, internet marketing, lead generation, blogging

Online Marketing Self Evaluation

Posted by Melanie Taljaard on Thu, Jun 13, 2013 @ 21:06 PM

Did you know there is a powerful tool to evaluate your online marketing effectiveness?  You can even use this tool to see how your competition is doing?  Read on to learn more… 

For some entrepreneurs, marketing is a necessary evil, for other’s it’s the fun part of theiStock 000018192783Small (2) business that let’s the entrepreneur express their creative side.  Either way, marketing is an essential and required business function.  So we are all dedicating time and resources to marketing, but do you know how effective your marketing efforts are?

Do your clients love or loath your website?  Are company newsletters landing in prospects inboxes with valuable and sought after info that is driving them to your site for more?  I often hear from clients that they need more web traffic – and when we dig and analyze a bit (I love the analytical part of marketing) we find their site actually has decent traffic numbers.  The company doesn’t have a web traffic issue they have a conversion issue, they fail to engage the existing visitors to the site. 

An effective website does more than attract web visitors it engages them and helps you to convert your website visitors to sales.  The website should be the dedicated sales team that never sleeps.

An effective web site attracts strangers, creates visitors (often repeat visitors), it turns those visitors to leads, then customers.  In fact a great website doesn’t even stop there, it turns those customers into promoters and that takes you full circle, using promoters to help you to get more strangers to experience your site.

So let me guess, you think you could be doing a little better with  your inbound marketing efforts?  We all could be!  Websites, blogs, social presence aren’t static, they can always be enhanced!  Before you start enhancing, do you have a clear picture of how are you presently doing? 

Did you know there is a powerful tool that will grade your website.  It will tell you what you are doing well and which areas could use a little more attention. 

Marketing grader is a tool created by Hubspot.  Hubspot is the ultimate inbound marketing software tool.  More in Store is Halifax’s first Hubspot partner, we help local businesses create powerful and engaging inbound marketing programs using Hubspot.  Marketing grader is free to use (even if you aren’t on Hubspot) and it gives you valuable marketing analytics.  You can even run your compettiors’ site through marketing grader to see how they are doing.

Ready to learn more about marketing grader?

 webgrader hubspot

Tags: evaluating marketing, inbound marketing, hubspot halifax, halifax marketing consultant

What has social media done for you lately?

Posted by Melanie Taljaard on Wed, Jun 12, 2013 @ 13:06 PM

Facebook, Twitter, YouTube and more are great places to catch up on the latest friend activity, browse photos and connect, but they are also a place to generate leads. 

According to Hubspot (the leading Inbound Marketing tool), 89% of internet users search online before they make a purchase even when that purchase is made at a local store.  This pre-searching is sometimes called Pre-tail, as marketers, we must consider the busy mother who is researching which car to buy at 11 at night or trying to find an easier dinner solution at 3 o’clock in the afternoon. 

Businesses are increasingly devoting a greater percentage of marketing budgets and human capital to social media.  And rightly so, the right social media strategy can help you to be found when prospects go searching.  

Product photos and video, educational content, and client testimonials are popular tweets that might get a share or a LIKE from a customer or fan, but what next, can social media be doing more for your business? 

Social Media must be a part of a well thought out strategy; ideally it should be a key pillar asmarketing funnel part of an Inbound Marketing Strategy.  If you studied marketing you likely remember the marketing funnel.  Elements of the marketing funnel are: awareness, interest, evaluation, commitment and referral.  Social media can help with the top elements, but to generate leads the responsibility falls to the website. 

Once you’ve captured their interest it is time to convert them!  Don’t let another social media visitor come to your site and leave without building rapport, capturing an email or providing them further information or scheduling the next step in the sales process! 

Often businesses feel that they need more web traffic or more social media traffic and in fact the problem isn’t with the volume of traffic, but in the inability to convert the traffic to leads.  Did you know that company who blog get 55% more web traffic than those who don’t, they also get 70% more leads.  That’s another great stat from Hubspot.  But generating a lead from a blog requires a strong call to action and a well optimized landing page.  Something that Hubspot makes very easy with their amazing software.  

More In Store can show you how to optimize your website and convert more leads to customers

Relying on the pillars of Inbound Marketing (Search Marketing, Social Media, Content Marketing and Public Relations), More In Store helps our clients ensure they are found when customers go searching for their product or service.  If you’re interested in learning more about how More In Store can help you to achieve your marketing goals, sign up for a free Inbound Marketing Assessment

Free Inbound  Marketing Assessment

Want to learn more about effective landing pages?  Download our free ebook on How to Optimize Landing Pages. 

Your FREE ebook! Download

Tags: inbound marketing, hubspot halifax, halifax marketing consultant, HubSpot Tips, blogging

Blog Entry – Top Reasons to Hire an Entrepreneur to Do Your Marketing

Posted by Melanie Taljaard on Tue, Jan 29, 2013 @ 08:01 AM

When helping my clients to realize their marketing and communication goals, I learn a great deal about these amazing business people – what drives them, what makes them tick, where they get their ideas, how they unwind and recharge.  Typically, my clients are trailblazing entrepreneurs who are pushing the limits in a competitive sector. We click because I too am an entrepreneur building a business one happy client at a time.  We click because:

  • I know that success and break-throughs take risk (carefully calculated and planned risk). 
  • I know that business moves insanely fast, I’ll answer my phone day or night. 
  • I am ready to act on ideas (yesterday).  MY entrepreneur clients are doers – they don’t have layers in their business structure for a reason – they like to get it done and so do I.

I am an entrepreneur too!  I know that every dollar spend on marketing had to be earned, but that making money requires investing time and money too!  (just the right investments).  Marketing needs to be accountable-- I just get that.  If a marketing initiative is worth doing, it’s worth tracking and it had better deliver or a new tactic will quickly take its place. 

My clients also appreciate that as an entrepreneur, I am highly networked -– if you need a partner, supplier I am likely able to help make connections.  I’ve worked in a large agency and I stay connected to other communication professionals (designers, writers, producers, researchers and others).  We can come together as a larger team as needed. 

Entrepreneur marketers don’t mind asking.  Having built my own business, I’ve had to put my neck out and ask for what I need to get it done.  It might be for a reference, or for a connection, for special terms on payment or negotiating a better rate, but I don’t mind asking for what I need to succeed and my clients value a partner who is willing to do the same on their behalf.  

As an entrepreneur, I walk the walk and market the heck out of my own business.  I do the SEO (Search Engine Optimization) work, write the blogs, do the newsletters and generate publicity around my business.  

If you are looking to outsource your marketing and need a consultant who is as dedicated and hard working as you, click here to learn more about working with Me as your Marketing Ally.

more out of your marketing

http://www.moreinstore.ca/your-marketing-ally/

Tags: social media marketing, marketing roi, evaluating media efforts, evaluating marketing, halifax marketing consultant