Marketing Moxie Blog

Retargeting ads -- what every marketer needs to know

Posted by Melanie Tajaard on Thu, Jun 04, 2015 @ 16:06 PM

 

Retargeting, a.k.a, remarketing is a marketing technique that serves relevant ads to visitors on a website based icn-home-eyeserve-2on their past behavior on the Internet and helps improve conversion rates. 

How does Retargeting Work?

The process involves placing a piece of JavaScript code on a website. This code places "cookies" on the browsers of visitors to such sites. The cookies allow retargeting vendors to serve targeted ads to a visitor during the course of his online stay. 

How to Run an effective Retargeting Campaign?

  • Have a clear objective. The content of the ads and the overall marketing strategy will flow from it. The ultimate objective could be lead generation, customer acquisition, or fostering brand recognition.
  • Create content that gives first-time visitors a reason to come back to a site. 
  • Have a structured content marketing program in place; so that along with retargeted ads, a website registers its presence through social media.
  • Businesses should place a limit on the number of times in a day that a targeted visitor gets to see their ad. 
  • Businesses should use a Burn Code to stop serving ads to visitors that make a purchase. 
  • Continue to test creatives to see which ones work best.
  • Use analytics to target visitors more effectively. Use data on demographics, age, device used, interests, region, etc to place the website audience in groups. 

What are the Benefits of Retargeting?

The most obvious benefit of retargeting is that it helps generate sales from would-be buyers; the ones that may have paid a cursory visit to a website, but did not make a purchase or complete a desired action. Or, those that left behind a filled shopping cart. Retargeted ads place a website or a brand in front of such visitors. 

Essentially, retargeted ads let businesses rekindle their conversation with visitors that already have an idea of what the business is about. It helps to bring down the cost of new acquisitions. And when used as a part of a larger marketing plan, these ads bring in viewers that can be converted into clients. This brings down the cost of doing business. And, for the majority of small businesses, any activity that brings down costs and contributes to the bottom line is worth investigating.  

Does Retargeting Work?

Unsure if retargeting could work for your business?  Check out these stats, they might inspire you to give retargeting a try.  

  • The average CTR of retargeted ads is ten times that of regular visual ads.
  • Retargeted ads on a website increase the chances of a targeted visitor's conversion by 70%.
  • In a comScore study, retargeted ads led to an increase in brand awareness and recall by 1046%
  • Retargeting enables e-commerce stores to bring back 26% of the shoppers that have left behind abandoned shopping carts.

Retargeting is an opportunity for small businesses and startups to get more out of their marketing budgets. When integrated with a brand's overall marketing efforts that include content marketing, social media marketing, and CPC ads, this concept increases conversion rates and improves ROI. Businesses can drive traffic through one or more of these marketing strategies and then boost conversion rates through retargeting. 

Of course before starting a retargeting ad campaign – make sure your website is picking up its end of the sales process.  Ensure the site visit will be a positive one for any visitor.  In the same way you wouldn’t advertisers that you’re having a sale and not stock the shelves.  Don’t launch the retargeting campaign until you’ve enhanced your website.

Download your copy of 25 Must Have’s to Driving Traffic Leads and Sales and we’ll point out the most common pitfalls.

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Tags: marketing roi, website marketing, internet marketing

Tips to Create an Effective Website

Posted by Melanie Taljaard on Thu, Jul 31, 2014 @ 09:07 AM

halifax web design 

Regardless of the type of business, a website is an invaluable asset. It is often the first point of contact that potential customers have. It is how that potential customer determines whether or not a business, product or service can meet their needs, answer their questions or solve their problems.

Effective websites should provide information about the business, and should be informative and engaging. When a visitor lands on a site, he or she should get an immediate feel for what the business has to offer, and should feel compelled to stay on the site because it provides value.

What Are The Elements Of Effective Websites?

There are numerous elements that make a successful site, some more obvious than others. The following is a basic list of qualities that a business site should have:

Ease Of Navigation

A good-looking site with catchy graphics is great, but how easy is it to navigate? Visitors to a site should be able to find what they are looking for quickly and easily, without having to hit the back button every couple of minutes. Pertinent information should be clear and easy to find. To find out if a site has this quality, it is important to view the site as though it is your first time visiting it, or hire someone to evaluate the site for you.

Accurate, Up-To-Date Contact Information

It is surprising how many sites fail to do this. There should be contact information on every page of a site. It should be easy to find and current.

A Solid, Compelling Call-To-Action

A good call-to-action (CTA) makes site visitors want to take action. That action may include signing up to an email list, downloading content or clicking a link to get more information. Different types of CTA work better for some pages than others. This is an area where split-testing can be helpful. Test out a couple of CTA's to find out which one works best.

Fast Loading Time

A flashy page may capture attention, but that attention is quickly lost if the page takes too long to load.  Effective websites don't lose visitors because of slow site speed. There are numerous ways to speed loading times. There are tools that can help determine if a page has a good loading time. If it doesn't, some work on the site needs to be done.

Informative Content Using A Variety Of Media

The saying "content is king" has become popular for a reason. Websites that provide a steady flow of good content get more visitors, capture more leads and generate more sales. The best sites incorporate a variety of content on their site. Good graphic images, video, slideshows, infographics and articles appeal to a wide audience and add value to a site.

Social Media Integration

Effective websites harness the power of social media to help boost traffic and engagement. There are a number of ways to do this, but one must is social sharing buttons. This makes it easy for visitors to share content with their networks.

Continuous Evaluation

Businesses should constantly monitor the progress of their site, and should periodically "clean house" to ensure that the site is staying current, relevant and that there are no problems. The marketing world changes rapidly, and that means that websites should be consistently evolving as well.

Following these guidelines will help businesses get the most out of their site, and ultimately increase leads and sales, as well as brand trust and recognition. It takes some work, but the return on investment makes it worthwhile.

Looking for more inspiration, download our free guide, The Ultimate Guide to a Killer Website.

Download Now!

Tags: Marketing planning, website marketing, content optimization system

More Efficient Marketing Spending: Why You Need Effective Calls To Action On Your Website

Posted by Melanie Taljaard on Fri, Jul 11, 2014 @ 13:07 PM

Growing a business is not just about spending money, but about spending your money effectively.  Everyone knows that businesses need to market their products or services, but blindly throwing dollars at marketing promotions does not always reap full benefits, and can in fact be a gigantic money sink for any business.  When a company makes the move away from a simple marketing campaign and incorporates specific calls to action for their target audience, business owners start to see a better return on their marketing investment.

Tracking recruitment image

A Better Method Of Tracking

Business owners have to ask themselves a lot of questions, and in the area of marketing three are of particular importance:  What was the ROI for the last three marketing campaigns?  Which marketing strategy generated the most click throughs?  What is the customer persona that can be used to tailor future campaigns to those customers most likely to do business with the company?  If a business owner does not have the answer to any of these readily at hand, he or she may be wasting their marketing dollars.  Calls to action create unique links that businesses can use to track all of the traffic that is created by a specific marketing campaign so the owner can analyze where their marketing dollars are best spent.

Taking Advantage Of A Customer’s Interest

Customers who take the time to read a company’s marketing materials, whether it be a blog post, an email or printed items, are already engaged with the company effective marketing then gives the customer a little push to make the sale.  Marketing materials put customers in the right mindset to do business with a company, but if business owners put the onus on customers to take action on their own accord, they are expecting too much.  Calls to action are a tool to guide those customers by asking them to do as little as possible to continue their engagement with the company.  Rather than having to look for a url or type an address into the search bar, a call to action asks customers to do nothing more than click a link that the business has already provided.

A Subtle Way To Sell

Finally, a call to action gives business owners the opportunity to create subtle ways to sell their products and their company.  Customers do not like to feel as though they are being given a hard sales pitch every time they go online, and calls to action let businesses work in a subtle sales pitch when the company has piqued their interest.  This kind of call to action is most effective when it is used in conjunction with informational blog posts or web pages that speak indirectly about the company. 

The company’s bottom line is affected by every dollar that is spent, so finding a way to spend those dollars more effectively is essential.  Look for a marketing specialist that understands the importance of calls to action for your company, and watch the company’s profits climb.  Ready to put calls to action to work for you?  I have a free ebook on that too http://www.moreinstore.ca/the-step-by-step-guide-to-mastering-the-design--copy-of-calls-to-action

How do call to actions work?  Take for example one of my most popular ebooks, Creating an Effective Facebook Fanpage.  You’ll read a blog on my site about Facebook marketing, perhaps this one Facebook not delivering like it used to? And that blog promotes the ebook.  By downloading the ebook my prospects get to learn more what it would be like to work with me – you’ll read my thoughts and views on Facebook marketing and I’ll get the prospects email address (with permission of course) and then I can remarketing to you about Facebook training sessions or other product that may be of interest to you. 

Ready to put Calls to Action to work for your website? 

Tags: marketing roi, evaluating media efforts, inbound marketing, website marketing, online marketing, lead generation

Who does your Marketing Attract?

Posted by Melanie Taljaard on Fri, May 30, 2014 @ 09:05 AM

When it comes to marketing there are many ways to attract potential customers but the key to marketing is attracting the right customer fit for your business.

attracting the right customer

Marketing to people who shop at a dollar store when you are attempting to sell high end merchandise will not increase your sales. It may increase your traffic but it will do nothing to add value to your bottom line! Some important things to know about attracting the right customers for your business are:

  • Targeted marketing: Targeted marketing is ensuring you know who your customer is and what he wants. As a business owner you must know your marketing area, who your competition is, and what you can do to position yourself in the marketplace. You must understand your strengths and weaknesses and know how to play on your strengths and over come your weaknesses.
  • Your market niche: What is your market niche? What do you have that no one else has? Or is what you have the same as what everyone else has and if so how can you attract the right customers so you can corner your share of the market?
  • Quality not quantity: Attracting the right customers is about quality, not quantity. If you are spending valuable time attempting to attract customers that cannot afford nor have little use for what you are selling you are losing money. Time is money! And when you are wasting time on the wrong customers you might be letting the right customers slip through the cracks.
  • Precise marketing collateral: Marketing collateral is all the little extras you use to attract customers. Brochures, flyers, and business cards as well as media ads are all forms of marketing collateral. Marketing collateral costs money to produce and if it is not produced with the right customer for your business it simply will not produce the desired results. Marketing collateral is not a “one size fits all” proposition and should not be attempted in that manner because if it is not targeted to the right customer for your business then you are wasting money. Knowing who you need to attract as customers is the first step in producing marketing collateral.

When you look at your bottom line you might want to ask yourself who your marketing effort is attracting. Most business owners are not marketing professionals and simply do not have the time or wherewithal for marketing when they are introducing a new business or attempting to resurrect an older business in the marketplace. Attracting the right customer begins with a marketing strategy that evolves into a marketing plan. Consider working with a marketing expert trained to increase your bottom line and add value to your business by using their expertise in attracting the right customers. 

Connect with Me!

Tags: evaluating media efforts, inbound marketing, website marketing

Is your website leaking?

Posted by Melanie Taljaard on Wed, May 28, 2014 @ 07:05 AM

stop loosing leads

Lead generation is one of the factors that matters the most in internet marketing, but is often overlooked. It could often be said that sites end up leaking visitors who would otherwise become customers. What is a savvy marketer to do if they want to make sure they retain all possible leads?

There are several elements that do make a difference. Effective sites need to have:

  • Calls to action that motivate visitors
  • Lead capture forms that enable easier data collection
  • Overall closed loop strategies

A Good Call to Action Makes the Difference

Anyone who has ever purchased a product or service because of a good sales page probably followed a call to action. Though calls to action are used on webpages, blog posts and other online media, many underestimate their importance. One thing to keep in mind is the fact that many visitors are attracted to a site because of the information provided, but it is crucial for them to know how to follow up on it. This is how visitors are converted into leads.

Capture Forms

Many website owners have yet to realize just how vital the lead capture form itself is. This is the one part of a site that effectively pulls together visitors, email contacts and current customers. One way in which the most successful business owners make an impact is by offering free content and other incentives, such as webinars or product trials. It is important to keep things as simple as possible, while instilling confidence in any prospects who might decide to sign up.  

The Closed Loop Difference

Lead capture forms are part of an overall strategy known as a closed loop marketing.  Closed loop marketing ensure your campaign addresses the needs of the prospect from their first site interaction to post purchase.  With closed loop marketing you’ll be  able to see a customer’s steps through the sales process and design the marketing pieces that facilitate the movement from prospect t customer to referring customer. 

Putting It Together

Lead generation is easily attainable when a good overall strategy is used. Internet-based business owners will always benefit the most from gaining a better understanding of exactly what their typical prospect is looking for. 

Are you ready to stop the lead in your website – and begin capturing every lead and put them in your marketing funnel. 

Contact us today to talk about how Inbound Marketing can help you turn all site visitors into prospects and paying customers. 

Connect with Me!

Tags: Marketing planning, evaluating marketing, inbound marketing, website marketing

Why I don’t do SEO (Search Engine Optimization) anymore...

Posted by Melanie Taljaard on Mon, May 26, 2014 @ 07:05 AM

 

I am a strong believer in online and specifically inbound marketing, yet I don’t do SEO (Searchwhy I don't do seo Engine Optimization) anymore. 

There was a time when I spent a great deal of my efforts on optimizing sites for search optimization. I used all the expected tactics – meta tags, alt tags for images, inbound links, registering the site, keyword work on the site and in the backend too.  SEO was once the starting point with a new client and it represented a significant portion of the work I did. 

I recently took a call about doing SEO work for a new business.  I chose not to take on this project, despite having capacity, because I’ve decided not to do SEO anymore—not as a stand-alone job, anyhow – because SEO does not and cannot stand-alone.  Sure a new website should be well optimized by the developer and marketing strategist but that is only the beginning.  As Google continuously evolves the way they serve results SEO must be an ongoing focus of any business. 

Google’s most recent changes to the algorithm for search again placed an even stronger focus on user centric content.  That’s great news, as marketers we should be focusing our efforts on writing for the humans that interact with our site and deliver helpful, relevant, engaging content.  Your site simply cannot optimize for search and then move on.  You must continually enhance your website content for users and Google will reward you.  Blog regularly with keyword rich content, build inbound links, update your content and back end with relevant keywords and finally give users a place to contribute on your site.

Why not enhance your site today with a blog?  Did you know that sites with a blog generate 70% more leads?  Download my free Ebook Steps to Grow and Scale your Business Blog 

Click here to download the eBook!

 

 

 

Tags: evaluating marketing, website marketing, search engine marketing, keyword strategy

Marketing isn’t always sexy

Posted by Melanie Taljaard on Tue, May 20, 2014 @ 10:05 AM

As a marketer, I ‘ve had the chance to do some pretty cool things that I call work.  Like when I worked in travel marketing and I visited exotic locales or when I get to mystery shop businesses and play customer at a spa or restaurant.  Marketing your own business can be fun – hosting events, doing photo shoots, video creation, networking, etc.  I even get a charge out of bringing a new website to life or finally seeing a collateral in print—but then again I am a bit of a marketing nerd.  

But marketing isn’t always sexy. 

marketing consultant halifax

In fact some of the most effective marketing tactics are by far the most boring. 

Last month, I hit some all time record highs – the most website traffic ever on my site and my leads were also up 1200%+, so as I always do, I took time to reflect on the recent efforts—how I spent my time, what worked and what didn’t.

As I reviewed efforts and results what stood out was how unremarkably sexy any of the efforts that generate such impressive results were.  No new website, I have yet to launch the video I have been working on.  The month consisted of simply staying the course and rolling out what I know to be tried and true marketing efforts—like regular blogs, enewsletters, site optimization and a strong social presence.  Sometimes this can get a bit boring – but staying the course is often where the magic happens.

Lessons from the recent marketing success remind me of the book—Do the Work by Steven Pressfield.  Well worth the read if you need the motivation to work on your business instead of in the business. 

And as for your marketing – be sure to give those new tactics time to show their value.  Pay close attention to your marketing analytics and look for opportunities to create synergy among your pieces.  If a marketing tactic isn’t pulling it’s weight – take a long hard look at it before you give up. Did you give it a fair chance?

Need to give your marketing a critical review, why not start with my ebook – 10 Useless Things to Cut from Your Marketing

Click here to download the eBook!

Tags: evaluating media efforts, evaluating marketing, inbound marketing, website marketing, halifax marketing consultant, online marketing

Facebook not delivering like it used to?

Posted by Melanie Taljaard on Mon, May 12, 2014 @ 11:05 AM

As a much-loved tool by individuals and businesses alike, Facebook has delivered a uniquefacebook engagement opportunity to reach and engage with fans online.  While FB started as a social network to connect with friends, Facebook Fanpages quickly became an excellent way for businesses to engage with fans.  In fact 52% of marketers have generated a lead from Facebook in 2013. 

For several years now Fanpages have afforded businesses a virtually free opportunity (other than the human capital costs) to connect with fans online.  Facebook also offers advertising opportunities but this post is focusing on the Facebook promotion with the use of Facebook Fanpages.  

Did you know Canada is THE country with the most active Facebook users?  Now that should be reason enough to pay attention to Facebook.  

Facebook Fanpages have evolved overtime – rolling out more and more features to Fanpages.  Insights are an excellent FB feature that shows you details about your fans and detailing how and what your fans engage with.  If you watch your page insights you may have noticed a decline in your user views and engagement. 

facebook impact down

About a year ago major brands began complaining that their engagement was down and Facebook denied this claim.  But earlier this year Facebook has changed their tune – admitting that major brands should consider paid distribution to maximize effectiveness of their message.

Facebook claims that because more people are sharing more content your organic reach doesn’t have the same impact, let’s look at the numbers.  April 23, 2012 Facebook stated that pages originally reach 16% of their fans on average. 

In December 2013 Facebook’s algorithm changed and average decline in reach was thought to be 44% for some brands, but other brands claimed as much as an 88% decline.  Say you had 500 fans, reaching only 16% of them seemed dismal enough, as it translates to reaching only 80 fans in 2012, but given recent changes you’d see that number fall to 45 people or on the low end a mere 18 people.  

So what to do if your Facebook reach and engagement are down?  Well let’s not throw the baby out with the bath water.  You may still want to keep facebook as a part of your online marketing mix, but review your insights and understand what you are reaping for the efforts you are investing.  As the old adage says – don’t put all your eggs in one basket.  Ensure Facebook is a part of a well rounded online strategy. 

Ready to learn more about using Facebook for your marketing?  I have put together two free resouces.

This FREE & UP-TO-DATE 2014 GUIDE will give you over 20actionable items to enhance your Facebook Fanpage.  

Click here to download the eBook!

I have also compiled a social media cheat sheet provding all the details you need to size cover images for: Facebook, Twitter, LinkedIn and Google+

Click here to download

Tags: evaluating marketing, inbound marketing, facebook marketing tips, website marketing

Spring Cleaning for your Marketing

Posted by Melanie Taljaard on Fri, May 09, 2014 @ 07:05 AM

hubspot provider halifax

 

Spring has been terribly late coming to Nova Scotia.  That’s if it’s here at all.  So perhaps you’re justified if you haven’t started your spring-cleaning yet. Spring cleaning isn’t just for the home – your marketing could likely use a little spring cleaning too!

Just like spring cleaning around the house – the list of things you could do to tidy up your marketing is … well, endless.  But I am not going to suggest you wash down every wall and baseboard, rather here are my top 7 tasks to freshen up your marketing this spring.

1.             Review your goals and results. 

We are ¼ of the way through 2014—you still have lots of time to achieve your goals (if you wrote some).  If you didn't write any – it is not too late.  Create goals that can be achieved in the next 8 months or review your goals and evaluate your efforts to date.  

2.             Clean up your lists

When was the last time you cleaned up your list (from your lead management tool or your email marketing tool?)  Hard and soft bounces are costing you (hard dollars if you pay per contact) and they may also be causing you deliverability issues as bounces are held against you by many email providers.  Did you know the age of a lead is a significant factor in the likelihood of conversion?  More leads aren’t always better—old inactive leads should be cleaned out.  Just like you take the garbage out now and again, it’s time to review contacts—clean out bounces, segment your lists and tidy them up.

3.            Dust off and Repurpose the Good Stuff

Content is king-–well-crafted content is valuable stuff.  Google loves it (which helps you come up higher in search and your prospects love it too).  Of course the well-crafted part of that is essential.  If you have an ebook, guide, webinar, newsletter or blog that your clients appreciated at one point – there is a good chance you could repurpose it by freshening it up and putting it to work for you.

4.             Throw out the unused tools and programsmarketing spring cleaning

Sometimes spring cleaning can be profitable if you have a garage sale with the finds.  Marketing spring-cleaning can also result in savings.  Review the programs and tools you’ve signed up for and cancel or unsubscribe from what you are no longer using. 

5.             Have a quick walk through your entire website

When was the last time you had a quick walk through your website – checking on each and every page for broken links, missing alt tags, page titles that could use a little cleaning up?  Use a tool to make this tedious but important task beneficial.  I use Hubspot Page Performance tool to see all my webpages in one snapshot.  It highlights and prioritizes what needs my attention.

6.             See who is supporting you and say thanks

Nothing speeds up spring cleaning more than team work – whether it’s the neighbor that helped rake up last year’s leaves or shared a load of garden mulch. In the world of online marketing help from other organizations often comes in the form of inbound links.  Have you had a look lately to see who is sending traffic to your site? You may be surprised to see who supports you.  Review your incoming links and take the time to say thanks to those who support you with a link.

7.             Set priorities and focus for the coming months

Are the lazy hazy days of summer right around the corner?  I am not so sure, and in my business (and likely yours too) there will still be lots to do).  It’s time to set priorities and refocus to make the most of the next 8 months of 2014.

Do you think your marketing could be more effective?  If so contact me today for a free inbound marketing assessment.

Connect with Me!

Tags: evaluating media efforts, Marketing planning, evaluating marketing, inbound marketing, website marketing, online marketing, internet marketing, lead generation

Understanding Google's Algorithm

Posted by Melanie Taljaard on Wed, May 07, 2014 @ 16:05 PM

In a typical search engine query, there are thousands, even millions, of web pages containing helpful information. The algorithms that provide these results are the computer formulas and processes that takes users’ questions and converts them into answers. Today's Google algorithms depend on over 200 unique signals or clues that allow it to guess what users are searching for. These signals

A September 2012 presentation from the Google Engage Conference in Vancouver showed that 4.8 billion Canadian Google searches are performed each month alone.

In the beginning

The earliest days of Google weren't that long ago either, only stemming back to the late 1990s to 2000s. Google and its search engine counterparts mainly worked as machines that matched keywords and counted links. Back then, a website could receive a high ranking by a simple Google and SEO two-step process that went like this:

  • Include keywords or keyword phrases into every web page or website as many times as possible
  • Get as many inbound links as humanly possible

The beat goes on

However, the "fun" wouldn't last as Google discovered weaknesses that required attention, and when addressed would provide higher quality results for its users. In 2003, the search engine began introducing various changes to its algorithms, some quite minor, but others with major changes. With the past earthshaking algorithms like Panda and Penguin, Google was responsible for considerable crackdowns in practices such as keyword stuffing, content farms, thin content, high ad-to-content ratios, and numerous other black hat tactics. These algorithms also had a direct effect on greatly reducing search engine rankings for article directories, and gaming and porn websites.

The next step

Then, with the February 2013 introduction of the highly overhauled "Hummingbird" algorithm, Google and SEO practices have provided users with dramatically increased. Google began to recognize full question queries with high emphasis on quality content. Hummingbird is thought to have affected around 90 percent of all queries, not to mention change how Google processes its user requests. It does still maintain the traditional factors like PageRank but includes more complex methods to reach its results.

For example, someone may search for "Where can you buy vintage Michael Jordan sneakers?" The updated Hummingbird algorithm will present the user with results that direct them to e-commerce sites that carry the sneakers, shops that carry vintage sporting goods, or other places that would carry the item. The search engine should hopefully understand the query and provide the various results rather than the previous keywords of only "buy sneakers."

The infographic below provides the full Google algorithm changes history:

Visual History of Google Algorithm Changes

Mobile searches

Among the new improvements in Hummingbird is the mobile search. According to the Vancouver Google conference, it was shown that mobile searches have local Canadian attention. Smartphone usage is growing based on the proximity of the searcher to e-commerce places. For example, overall Canadian usage shows that:

  • 60-70 percent of Canadians are on mobile
  • 80 percent are on a smartphone
  • 83 percent use mobile on the go
  • 72 percent use mobile in restaurants
  • 77 percent use mobile in stores
  • 86 percent of smartphone users notice mobile ads

How does this relate to marketing?

The latest Google algorithm also strongly encourages:

  • keeping a close eye on link profiles
  • maintaing good content strategies through regular, helpful content targeted at the targeted audience
  • staying active on social media related to one's industry

As today's businesses move into the latest Google algorithm, the most successful ones will gather their Google and SEO data by providing their audiences with pure information as well as differentiating their products or services from their competitors. This in turn will give consumers greater choices.

While it is important to design and write websites for Google.  It is still most important to write your website for your customers.  Your website is mostly likely going to be a prospects first interaction with your company. 

Is your website as hard working as you are?  If you think your website could be doing more for you consider a strategic Inbound Marketing program to convert more site visitors to paying customers, learn more here...

Free Inbound  Marketing Assessment

 

Tags: selling online, marketing roi, evaluating marketing, inbound marketing, website marketing, online marketing, search engine marketing, hubspot, lead generation